WorksheetsSports Marketing - Unit 2 Quiz - Marketing Essentials
Total questions: 21
Worksheet time: 5hrs 15mins
Jill is a coupon clipper. Every Sunday morning, she goes through the newspaper clipping coupons and comparing prices on flyers to see which store has the best price. Based on this, you can conclude
Jill is a loyal customer to ones particular store
Jill would be classified as a consumer that is a bargain hunter
Jill is an impulsive buyer
All of these answers are correct
When conducting market research, it is important
To make sure you write strong questions
to make sure you create answers for consumers to choose that would give you valuable info
develop a plan on how you will conduct the research
all of these answers are correct
Candy, magazines and little items next to the cash register are there to get WHICH TYPE OF CONSUMER to purchase them?
Loyal Consumers
Wandering Consumers
Bargain Hunters
Impulsive Consumers
True or False
Promotional giveaways are ONLY beneficial to the sports franchise and NOT the sponsor
True
False
Before conducting any market research, what must a company FIRST do?
Identify a problem or gal
Develop a research plan
Give out surveys to consumers
Analyze results
Billy is a "go with the flow" type person. He enjoys going to sporting events that have a promotional night that promotes a social gathering rather than just focusing on the game itself. What type of consumer is Billy?
Impulsive
Bargain Hunter
Loyal
Wandering
What is the correct listing of the 4 P's of the marketing mix?
Price, Product, Place and Packaging
Place, Price, Promotion and Product
Packaging, Planning, Perception and Price
Promotion, Price, Product and Perception
What do we call people that purchase products?
Consumers
Target market
Suppliers
Demographics
Which of the following best describes a TARGET MARKET?
Characteristics of many different consumers
Consumers that always buy products from the same brand
How much of the consumers a company sells to
A particular group of consumers a product is aimed towards
Market research helps us with:
Option 1 - Raising brand awareness
Option 2 - Targeting of new consumers
Option 3 - Retention of current customers
Option 4 - Acquisition of new customers
Option 2 ONLY
Options 1 and 3 ONLY
Options 2 and 4 ONLY
Options 1, 2, 3 and 4
Which of the following would NOT be considered a demographic of a consumer?
Education level
Age
Religion
All of these are demographics of a consumer
64% of consumers are females aged 18-24 is considered what?
Qualitative data from market research
Merger rate of a target market consumer buying index
Quantitative data from market reserach
All answers are correct
A recent market research survey shows most consumers of a given product are white males that are mainly college educated. This is an example of
Research Bias
Qualitative Data
Quantitative Data
Impulsive Consumers
When we group consumers based on common demographics, we call this MARKET SEGMENTATION. Why does this help companies?
It allows them to do market research to determine common demographics
It helps companies choose target markets they want to focus on
Companies use this data to sell to other companies
All of the above
The Detroit Lions in the National Football League have been a losing franchise for many years, yet they have fans at every game that look like those in this picture. What type of consumer behavior could be used to describe the people in the picture (click it to make it bigger)
Wandering Consumer
Loyal Consumer
Impulsive Consumer
Bargain Hunters
How does the study of consumers help companies?
Helps change the marketing mix
Helps companies create clear target markets
Helps companies create ad campaigns to reach specific demographics
All answers are correct
UBS Arena, the new arena built at Belmont Park, cost the financial company UBS about $15 million a year to have it called UBS Arena. This is an example of which type of sponsorship?
Financial Sponsorship
In Kind Sponsorship
Media Sponsors
Promotional Sponsors
Antonio's, a terrific Italian restaurant in the neighborhood, is providing the Yankees with their post game food for the month. They did not pay for this, but will not charge for the food as long as they can get a top player on the team to promote their restaurant and be mentioned during games to help advertise the restaurant. This type of sponsorship is called
Promotional Sponsorship
Financial Sponsorship
In Kind Sponsors
Media Sponsors
Which of the following is NOT a part of the PROMOTIONAL MIX when teams create a strong promotion?
Sponsors
Defining the Promotion
Advertising
Packaging
Take a look at the picture. What is a conclusion you could make by looking at the promotions offered by this team (Washington Capitals of the National Hockey League)?
Click the picture to make it bigger
Capital One is a major sponsor of this team
This team does not have any giveaways promotions that are sponsored
This team does not take into account the time of the year when creating promotions
This team does nothing to attract children to games
BONUS QUESTION - How many children do I have?
1
2
3
4
