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Unit 2 RM

Total questions: 14

Worksheet time: 7mins

Name
Class
Date
1.

______ groups are an aspiration group which serves as a guide for shaping the attitudes and behaviour of rural consumer

a)

Family

b)

human

c)

reference

d)

None of the above

2.

consumer _____ is a dynamic interaction of affection and cognition.

a)

Behaviour

b)

Pattern

c)

Ethnicity

d)

All of the above

3.

in rural India _____ plays a powerful role in everyday life.

a)

Family

b)

Culture

c)

Reference group

d)

none of the above

4.

_____ class is linked to peer group, neighbours and friends with whom consumers interact regularly.

a)

Social

b)

Educational

c)

Economical

d)

All of the above

5.

_____ levels are low in Rural areas

a)

Sociability

b)

educational

c)

economical

d)

all of the above

6.

_____ has impacted the rural mass of India.

a)

Education

b)

Schooling

c)

Technology

d)

All of the above

7.

Many people of Rural India live _____ poverty line.

a)

Above

b)

At par

c)

Below

d)

None of the above

8.

Due to dependence on ____ the income of the rural people fluctuates.

a)

Forestry

b)

Fishing

c)

Agriculture

d)

None of the above

9.

_____ is a person's pattern of living

a)

Lifestyle

b)

Status

c)

Role

d)

None of the above

10.

_____ refers to the unique psychological characteristics that lead to relatively consistent and lasting response patterns to one's own environment.

a)

Socio economic

b)

Education

c)

Personality

d)

None of the above

11.

family is an _____ unit which exercises the social control

a)

Unwanted

b)

important

c)

wanted

d)

None of the above

12.

In rural areas markets are divided into ______

a)

Parts

b)

Miniatures

c)

segments

d)

all of the above

13.

The print media in rural area is poor due to high literacy rate

a)

True

b)

False

14.

Rural consumers are largely influenced by reference groups such as local post masters, retired schoolteachers, sarpanch, health care worker etc.

a)

True

b)

False