WorksheetsUnit 2 RM
Total questions: 14
Worksheet time: 7mins
______ groups are an aspiration group which serves as a guide for shaping the attitudes and behaviour of rural consumer
Family
human
reference
None of the above
consumer _____ is a dynamic interaction of affection and cognition.
Behaviour
Pattern
Ethnicity
All of the above
in rural India _____ plays a powerful role in everyday life.
Family
Culture
Reference group
none of the above
_____ class is linked to peer group, neighbours and friends with whom consumers interact regularly.
Social
Educational
Economical
All of the above
_____ levels are low in Rural areas
Sociability
educational
economical
all of the above
_____ has impacted the rural mass of India.
Education
Schooling
Technology
All of the above
Many people of Rural India live _____ poverty line.
Above
At par
Below
None of the above
Due to dependence on ____ the income of the rural people fluctuates.
Forestry
Fishing
Agriculture
None of the above
_____ is a person's pattern of living
Lifestyle
Status
Role
None of the above
_____ refers to the unique psychological characteristics that lead to relatively consistent and lasting response patterns to one's own environment.
Socio economic
Education
Personality
None of the above
family is an _____ unit which exercises the social control
Unwanted
important
wanted
None of the above
In rural areas markets are divided into ______
Parts
Miniatures
segments
all of the above
The print media in rural area is poor due to high literacy rate
True
False
Rural consumers are largely influenced by reference groups such as local post masters, retired schoolteachers, sarpanch, health care worker etc.
True
False
