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Worksheetsproduct
Total questions: 13
Worksheet time: 10mins
Unsought products are products and services that the customer usually buys frequently, immediately, and with a minimum of comparison and buying effort.
True
False
A company’s product mix has four important dimensions: width, length, depth, and consistency.
True
False
An example of service variability is that within a given Marriott hotel, one registration-desk employee may be cheerful and efficient, whereas another may be unpleasant and slow.
True
False
Product line _____ refers to the number of versions offered of each product in the line. Sunsilk shampoo comes in 13 varieties, ranging from Sunsilk antidandruff to Sunsilk oil care formulations.
Depth
length
consistency
wirdth
_____ are those products purchased for further processing or for use in conducting a business.
unsought products
industrail products
shopping products
Convenience products
A _____ is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges.
product line
Product Mix
brand extension
consistency
_____ occurs when two established brand names of different companies are used on the same product.
internal branding
private brand
co branding
brand equity
_____ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought.
Service variability
Service perishability
Service intangibility
Product mix
New product development starts with _____.
idea generation
idea sceening
concept development
concept resting
All of the following are stages in the PLC, except which one?
introduction
growth
adoption
maturity
The image is an example of
line extension
brand extension
new brand
co branding
lulu dish wash liquid is an example of
manufacturer brand
store brand
line extension
new brand
This perceptual map is an example of———-
Brand name
Brand development
Brand strategy
Positioning
