WorksheetsBUS 110 - Unit 4 Exam Review
Total questions: 10
Worksheet time: 5mins
The focus of a company that uses market orientation is to
attract new customers.
build short-term relationships with customers.
gather information about customer needs.
depend primarily on advertising.
SS Inc. tries to appeal to everyone and assumes all buyers have similar needs and wants. Which approach is this?
demographic approach
total-market approach
concentration approach
multi-segment approach
TC Inc. customizes its marketing strategies to meet the needs of different customer groups. Which approach is this?
total-segment approach
mass-market approach
niche-market approach
multi-segment approach
A company is determining the best way to get products to customers. Includes transporting, warehousing, handling. etc. This is an example of _____.
product
place
price
promotion
The purpose of the Sarbanes-Oxley Act was to
provide greater scrutiny in accounting and reporting practices
establish the certification process for becoming a CPA
define generally accepted accounting principles
force firms to combine their consulting and auditing business
Molly liquidates her business. She is left with $20,000 after selling all assets and settling liabilities. This is the
debts
owner's equity
net income
profit margin
A lender considers a bill paid when the payment is
processed
received
requested
mailed
______ refers to the decision process and actions of people who purchase and use products.
Distributing
Franchising
Buying Behavior
Entrepreneurship
James got a loan from the bank to start his landscaping business. This loan is a(n)
Asset
Benefit
Expense
Liability
Rita is a waitress. Her paychecks and tips are examples of
cash inflows
cash outflows
expenses
liabilites
