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WorksheetsAdvertising Pop quiz
Total questions: 10
Worksheet time: 5mins
What is advertising?
the practice and techniques employed to bring attention to a product or service
the act of informing customers of new a product or service
the efforts the convince customers to buy a product or service
the campaign to promote brand's image
How many functions of advertising that were mentioned?
1
3
4
2
Which of the following answer is not one of the 3 methods of advertising spending?
Spending a fixed percentage of current sales revenue
Spending as much as competitors (the comparative-parity method)
Spending based on the results of market research
Increasing current spending in order to increase sales
How do most companies advertise their products/services?
hiring advertising staff
delegating the task to advertising agencies
developing an advertising department
What are the roles of advertising agencies?
Develop a media plan & Create advertising pages
Create advertisements & Develop a media plan
Create advertisements & Build advertising websites
Write advertising contents & Develop product promotion plan
Which of the following answer is the disadvantage of traditional advertising?
More permanent
More options for engagement
No direct interaction with customers
Constantly evolves
Which of the following answer was mentioned as one of the factors that determine the effectiveness of advertising?
Context
Size
Uniqueness
Credibility
Coca-Cola was originally created as a
digestive medicine
soft drink
cough medicine
coffee substitute
Which is one of the topics that Coca-Cola used in their advertisements?
new generation
racism
war
family unity
What was the title of the 2001 legendary commercial of Pepsi?
Hilltop
The Pepsi Challenge
Vending Machine
Open happiness
