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WorksheetsMarketing 1st Semester Exam Review
Total questions: 83
Worksheet time: 42mins
Name
Class
Date
1.
Bridging the gap between producers and consumers is known as _____.
a)
business
b)
finance
c)
marketing
d)
management
2.
All of the following are benefits of marketing except:
a)
making buying convenient
b)
providing a variety of goods and services
c)
maintaining higher prices
d)
adding utility
3.
______ is described as ALL of the activities that a company does which helps them produce, operate, and promote goods and services.
a)
promotion
b)
business
c)
marketing
d)
management
4.
Finance, Accounting, Production, Management, and Marketing are all examples of ___.
a)
business activities
b)
marketing strategies
c)
business styles
d)
business types
5.
The struggle between companies for customers is called _____.
a)
profit
b)
risk
c)
competition
d)
marketing
6.
Businesses that choose to compete on factors not related to price, such as quality, service, and product knowledge are engaging in _________.
a)
non-price competition
b)
basic competition
c)
non-profit competition
d)
price competition
7.
Along with the benefits of having a business there is a chance of failure or loss, otherwise known as _______.
a)
economics
b)
risk
c)
competition
d)
profit
8.
A customer is the final user and the consumer is the person buying the product?
a)
true
b)
false
9.
Can a customer be a consumer?
a)
yes
b)
no
c)
maybe
10.
The cooler stops working, you drop 4 pops in ten minutes, and the iPad freezes up and you have thirty customers waiting to be helped but you keep a smile on your face and do the best you can as an example of which FISH concept?
a)
Make Their Day
b)
Play
c)
Be Present
d)
Choose Your Attitude
11.
There are no large sweatshirts on the sales floor so you decide to go through every cupboard in the school store until you find a large sweatshirt for the customer is an example of which FISH concept?
a)
Choose Your Attitude
b)
Make Their Day
c)
Be Present
d)
Play
12.
What type of business ownership sell shares to the public in order to bring in capital?
a)
corporation
b)
sole proprietorship
c)
partnership
13.
Which of the following is a disadvantage of corporations?
a)
limited liability
b)
high taxes
c)
unlimited life
d)
financial power
14.
Burger King sells the right to operate a business under its name. This arrangement between Burger King and the local owner is known as a ______.
a)
merger
b)
franchise
c)
charter
d)
partnership
15.
_______ is a business owned by two or more persons who combine their capital, experience, and abilities in order to share the risk of loss and the chance of profit.
a)
entrepreneurship
b)
corporation
c)
sole proprietorship
d)
partnership
16.
What type of business ownership has all of the risks and all of the rewards?
a)
sole proprietorship
b)
general partnership
c)
corporation
d)
limited partnership
17.
The Zeeland School Store would like to invest $5,000 in upgrading the layout, getting new flooring, and adding tables and chairs over the course of the year. The store's efforts to obtain funds are part of the business activity of _________.
a)
finance
b)
management
c)
production
d)
marketing
18.
Providing guidance to workers and work projects is a ________ activity.
a)
management
b)
finance
c)
marketing
d)
production
19.
______ is the creation of goods and services from economic resources.
a)
production
b)
finance
c)
marketing
d)
management
20.
Keeping track of the daily amounts the business owes others is a or an _________ activity.
a)
finance
b)
accounting
c)
management
d)
marketing
21.
How much a consumer is willing to pay for a product depends partly on the consumer’s opinion of the product’s _______.
a)
production costs
b)
efficiency
c)
target market
d)
value
22.
The actual price that a business sells its goods and services for at any particular moment is the _____ price.
a)
market
b)
utility
c)
market clearing
d)
equilibrium
23.
A desire or longing for something that is lacking is known as a ________.
a)
good
b)
need
c)
want
d)
service
24.
The three characteristics of wants are that they vary, they compete, and they are unlimited.
a)
True
b)
False
25.
Bread that is to be consumed by a family would be classified as a or an ______ good.
a)
specialty
b)
shopping
c)
convenience
26.
Calvin is willing to pay a very high price for the diamond ring he wants to buy his girlfriend. The diamond ring would be classified as a _________ good.
a)
convenience
b)
specialty
c)
shopping
27.
Designing products and directing marketing activities in order to appeal to the entire market is called _______. This is not done much anymore.
a)
customer marketing
b)
marketing
c)
target marketing
d)
mass marketing
28.
Breaking a market into smaller “pieces” is known as ______.
a)
demographics
b)
market segmentation
c)
marketing mix
d)
mass marketing
29.
A specific group of people identified as those most likely to become customers are known as _______.
a)
customer market
b)
market
c)
target market
d)
mass market
30.
The division of a market on the basis of its physical and social characteristics is known as _____.
a)
demographic segmentation
b)
psychographic segmentation
c)
behavioral segmentation
d)
geographic segmentation
31.
Segmenting a market based on the fact that they only buy Abercrombie jeans is based on _.
a)
psychographic segmentation
b)
behavioral segmentation
c)
demographic segmentation
d)
geographic segmentation
32.
If someone is segmented based on the fact that they are a 20-year old female whose occupation is cosmetologist is an example of ___.
a)
geographic segmentation
b)
psychographic segmentation
c)
behavioral segmentation
d)
demographic segmentation
33.
The division of a market based on the fact that someone lives in the suburbs is known as _____.
a)
geographic segmentation
b)
psychographic segmentation
c)
behavioral segmentation
d)
demographic segmentation
34.
The division of a market on the basis of consumers’ lifestyles and personalities is known as ____.
a)
behavioral segmentation
b)
geographic segmentation
c)
demographic segmentation
d)
psychographic segmentation
35.
The division of a market on the basis of occasion response is known as _________.
a)
behavioral segmentation
b)
geographic segmentation
c)
demographic segmentation
d)
psychographic segmentation
36.
What are the four P’s of marketing?
a)
product, price, promotion, place
b)
product, price, planning, promotion
c)
place, price, production, promotion
37.
The combination of the four P’s of Marketing is known as the _____.
a)
essential core
b)
marketing mix
c)
product mix
d)
production capacity
38.
Should marketing strategies remain constant over time?
a)
no, if they want to be successful they must change
b)
yes, they must be consistent
c)
yes, because they can so why not
d)
not really, they can change when they want to
39.
Creating Super Bowl television ads to let customers know about a product is part of the ________ marketing function.
a)
risk management
b)
promotion
c)
distribution
d)
pricing
40.
Setting up the school store's front window display, such as for Valentine's Day is part of which marketing function?
a)
risk management
b)
promotion
c)
distribution
d)
pricing
41.
The part of the MIM function that links consumers and the general public to the marketer through information is
a)
pricing
b)
financing
c)
marketing research
d)
product-service planning
42.
"Would you like to purchase one of our new smoothies?” is an example of which marketing function?
a)
selling
b)
financing
c)
product planning
d)
promotion
43.
Creating surveys to find out customer preferences is an example of which marketing function?
a)
risk management
b)
product planning
c)
MIM
d)
promotion
44.
A ____ is a set of procedures that regularly generate, store, analyze, and distribute marketing information to be used to help in decision making.
a)
solution process
b)
product placement
c)
marketing research
d)
MIS (marketing information system)
45.
First-time data used to answer a specific problem or issue is called ______.
a)
marketing data
b)
primary data
c)
secondary data
d)
research data
46.
_____ research is research that has already been done before or collected. Examples include census records, trade publications, consumer companies, like Nielsen.
a)
secondary
b)
primary
47.
If the school store conducts research to find out what students' opinions, likes or dislikes about the store, what type of research is this?
a)
product research
b)
market research
c)
attitude research
d)
media research
48.
_____ research is more in-depth, conversational with smaller sample sizes. Looking for more detailed info.
a)
Qualitative
b)
Quantitative
49.
_____ research has larger samples sizes, looks at how many and how much. A good example is the surveys at the end of receipts.
a)
Qualitative
b)
Quantitative
50.
One of the purposes of information management is to provide businesses with the strategic information they need to ___.
a)
make long-term decisions
b)
develop annual reports
c)
create sales presentations
d)
develop short-term ad campaigns
51.
The presence of a physical storefront to ensure face-to face interactions with customers.
a)
Omnichannel
b)
Website
c)
Discount Retailers
d)
Brick-n-Mortar
52.
The focus on creating a seamless customer experience whether they are in a physical store, shopping on a computer, or using a mobile device.
a)
omnichannel
b)
e-commerce
c)
brick and mortar
d)
internet connection
53.
_______ decision making is when the customer has never purchased the product and needs a lot of information.
a)
extensive
b)
routine
c)
limited
54.
Which type of purchase is BEST described as unplanned prior to the transaction?
a)
coincidental
b)
guided
c)
impulse
d)
instinct
55.
Which type of decision making level requires the most assistance from a salesperson?
a)
extensive
b)
limited
c)
routine
56.
______ decision making is when the customer has purchased this product on many occasions and already knows about it.
a)
extensive
b)
limited
c)
routine
57.
_________ motives are the buying motives based on logic.
a)
negative
b)
rational
c)
emotional
d)
positive
58.
______ motives are the buying motives based on feelings.
a)
negative
b)
positive
c)
rational
d)
emotional
59.
A good working relationship with someone is known as _________.
a)
sales aide
b)
close
c)
rapport
d)
lead
60.
A ______ is an attribute of a product and a ______ is the advantage a customer gets from a purchase.
a)
benefit/feature
b)
feature/benefit
c)
objection/excuse
d)
feature/objection
61.
Things customers do that indicate a readiness to purchase, such as placing a clothing item over the arm, is known as ___.
a)
referrals
b)
buying signals
c)
closes
d)
sales aides
62.
_______ is the technical terminology used in selling.
a)
jargon
b)
layman's terms
63.
Everyday terminology that all customers should understand is called _______.
a)
jargon
b)
layman's terms
64.
Samples, audiovisuals, graphs, etc. are all examples of _____ that help a presentation.
a)
objection techniques
b)
product demonstration
c)
sales aides
d)
questioning methods
65.
When we order the next round of merchandise for the school store, we first estimate anticipated sales of the product; this is called
a)
profit forecasting
b)
weather forecasting
c)
sales forecasting
d)
economic forecasting
66.
Which approach method talks about particular products?
a)
service
b)
greeting
c)
formal
d)
merchandise
67.
In a sales situation you should use ____ to get the customer talking.
a)
open-ended questions
b)
forced answer questions
68.
What is one of the best ways to explain the features and benefits of a product to the customer?
a)
show the customer the user's manual
b)
explain the history of the product
c)
demonstrate the product
d)
discuss reviews of the product
69.
Concerns, hesitations, and doubts are all considered honest reasons not to buy or ____.
a)
questions
b)
objections
c)
excuses
70.
"I do not think I am going to buy this shirt because I like dry-fit rather than this cotton one.” is an objection based on ___.
a)
time
b)
product
c)
need
d)
source
71.
Obtaining positive agreement from the customer for a purchase (getting them to commit) is known as a _____.
a)
close
b)
lead
c)
sales aide
d)
rapport
72.
"I know these DVD players will go quickly and may not be here tomorrow since they are on sale.” Is an example of which closing method?
a)
standing-room-only close
b)
which close
c)
service close
d)
direct close
73.
Customers giving names of other people who might be interested in your product are known as _.
a)
quotas
b)
colds
c)
prospects
d)
referrals
74.
Selling additional items to a customer after initial agreement to purchase is known as ________.
a)
closing the sale
b)
handling objections
c)
customer assistance
d)
suggestion selling
75.
Personalized emails, birthday clubs, loyalty cards and gold member credit cards are all examples of ________.
a)
suggestion selling
b)
relationship marketing
c)
telemarketing
d)
personal selling
76.
___ refers to the practices, strategies, and technologies that companies use to manage and analyze customer interactions in hopes of finding new customers and keeping and improving relationships with current customers.
a)
CRM
b)
MIM
c)
MIS
d)
XYZ
77.
A product that is useful to customers has ___.
a)
form utility
b)
time utility
c)
utility
d)
place utility
78.
When products are available when they are needed is known as ______ utility.
a)
time
b)
form
c)
place
d)
possession
79.
Which type of utility involves product labels and packaging?
a)
form
b)
information
c)
place
d)
possession
80.
When products are available where they are needed, they have ______ utility.
a)
form
b)
time
c)
possession
d)
place
81.
What type of utility is created by offering credit, trade-ins, and layaway?
a)
possession
b)
time
c)
form
d)
place
82.
LinkedIn is an example of a ___.
a)
social network
b)
blog
c)
forum
d)
professional network
83.
“Word-of-mouth” advertising done online by forwarding information to other people is known as _______.
a)
personal selling
b)
email marketing
c)
telemarketing
d)
viral marketing
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