WorksheetsReview BD - Pra UAS
Total questions: 13
Worksheet time: 4mins
Achieving marketing objectives through
use of electronic communications technology (both internal
and external communication)
Customer Relationship Management
Digital Marketing
Digital Business Strategy
Digital Business
Content Marketing Matrix for Awareness and Emotional
Entertain
Inspire
Educate
Convince
Bekerja dimana Guest Lecturer kita kemarin?
Nestle
The Body Shop
Unilever
Kraft
Example of Inspire in Content Marketing Matrix
Celebrity Endorsement
Press Release
Quiz/Games
Tutorial
The four classic marketing
activities of customer relationship
management
Extent - Retain - Select - Acquire
Select - Acquire - Retain - Extent
Product - Price - Place - Promotion
Sales - Marketing - Finance - Production
Managing process, structural, technical, staff and culture change within
an organization
CRM
Digital Marketing
Change Management
Digital Business Optimization
Leveraging process technologies to take advantage of digitized content
digitization
digitalization
digital transformation
Success Factor of Change Management
Leadership Commitment
Project Management
Employee Acquisition, Retention
Employee Turnover
Techniques and
tools for capturing and disseminating
knowledge within an organization
Change Management
Digital Business
Knowledge Management
CRM
Managing process, structural, technical, staff and culture change within an organization.
Digital Business Transformation
Change Management
Digitalization
Radical Innovation
Tacit knowledge is more tangible than explicit knowledge
True
False
Additional 3Ps for Service
Process
Physical Evidence
People
Partner
•The creation of a system based on analysis and design documentation.
Implementation
Maintenance
Planning
Change Management
