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FASHION MERCH FINAL EXAM REVIEW

Total questions: 62

Worksheet time: 37mins

Name
Class
Date
1.

Kayla's responsibility is to select and purchase merchandise for Dillard's department store. Her job involves travel, research, and detailed record keeping. Kayla is performing the responsibilities of which role?

a)

Fashion Director

b)

Merchandise Manager

c)

Buyer

d)

Retail Sales Associate

2.

Reversals or abrupt changes in fashion styles are a result of which response to fashion?

a)

Fashion Extremes

b)

Flops

c)

Knockoff Designs

d)

Seasonal Fads

3.

Cultural and religious customs, bad economic conditions, and government regulations are factors that can cause which action?

a)

Accelerated fashion movement

b)

End the fashion cycle

c)

Have no effect on fashion

d)

Slow down fashion movement

4.

The five stages of the fashion cycle include:

a)

Beginning, Growth, Peak, Decline, and Obsolescence

b)

Introduction, Peak, Maturity, Slowdown, and End

c)

Introduction, Rise, Peak, Decline, and Obsolescence

d)

Start, Growth, Maturity, Slowdown, and Finish

5.

Dexter, a high school junior, plans to pursue a career in the fashion industry. He works at Belk selling men's clothing directly to customers. He is performing which role?

a)

Fashion Director

b)

Merchandise Manager

c)

Retail Buyer

d)

Retail Sales Associate

6.

Celeste typically purchases fashions when the prices are MOST expensive. In which stage of the fashion cycle is she buying?

a)

Introduction

b)

Obsolescence

c)

Peak

d)

Rise

7.

An aptitude including imagination, creativity, and artistic ability is necessary for a career in which area?

a)

Design

b)

Management

c)

Sales

d)

Traveling Sales Representative

8.

Fashion acceptance or rejection is determined by which group of people?

a)

Sales Associates

b)

Consumers

c)

Customers

d)

Buyers

9.

Which action is usually demonstrated during the rise stage of the fashion cycle?

a)

Consumers start to lose interest in the trends

b)

Promotion is focused on closeout pricing

c)

Retail fashion buyers order the items in quantity

d)

The price of the fashion goes up because of the increased demand

10.

Which manufactured fiber is made from coal or petroleum, often blended with other fibers, and has great washing ability?

a)

Acrylic

b)

Nylon

c)

Polyester

d)

Spandex

11.

Which manufactured fiber is the first to be made totally from chemicals?

a)

Acetate

b)

Nylon

c)

Polyester

d)

Rayon

12.

Jamie found a cute jacket in the juniors section of the store, but it was a size eight. In which department should this jacket be located?

a)

Juniors

b)

Maternity

c)

Misses

d)

Women's

13.

Anthony promises a local manufacturer that he will purchase golf polos from only them. He will provide details regarding colors, sizes and quantity at a later date. Which type of purchase order should be used?

a)

Advanced orders

b)

Back orders

c)

Blanket orders

d)

Open orders

14.

Importing more than you export is a:

a)

Trade balance`

b)

Trade Surplus

c)

Trade Deficit

d)

Trade distribution

15.

The person who buys the product for the store is known as the:

a)

Consumer

b)

Customer

c)

Buyer

d)

Merchandiser

16.

Exporting more than you import is a:

a)

Trade balance

b)

Trade Surplus

c)

Trade Deficit

d)

Trade distribution

17.

To monitor the sometimes weak trade within the fashion industry due to apparel being made cheaper in other countries, some countries rely on:

a)

market disruption

b)

protectionism

c)

trade balance

d)

free trade

18.

Melody works for a company that operates globally with direct investments in several different countries. Melody's company represents a/an:

a)

import commission house

b)

multinational corporation

c)

joint venture

d)

major trade region

19.

The united states has a large trade deficit because of which of its actions?

a)

Allows free trade

b)

Charges high taxes on imports

c)

Exports more products than it imports

d)

Imports more than it exports

20.

Which type of buying office is owned by a group of similar stores located in non-competing geographic locations?

a)

Associated offices

b)

Merchandise brokers

c)

Salaried offices

d)

Syndicated offices

21.

Mario's boots needs to order a shipment of popular cowboy boots, hats, and gear. It should order from which domestic fashion market?

a)

Dallas

b)

New York

c)

Atlanta

d)

Italy

22.

What is the open trading zone among the United States, Canada, and Mexico?

a)

Multinational corporation

b)

North American Free Trade Agreement

c)

Import commission house

d)

World Trade Organization

23.

The use of foreign workers in one or more countries to complete the manufacturing steps of goods that carry a producer's label is which type of action?

a)

Counterfeiting

b)

Fashion industrialization

c)

Offshore production

d)

Protectionism

24.

Tracie supplies local boutiques with dressing room chairs and is able to answer questions about current trends in store layouts and furnishings. Tracie is an example of which type of external data source?

a)

Trade information

b)

Vendor

c)

Comparison Shopper

d)

Reporting consulting service

25.

Gross margin is calculated by total sales:

a)

plus the variable cost

b)

divided by variable cost

c)

minus cost of goods sold

d)

multiplied by cost of goods sold

26.

Tara is planning a trip to a regional apparel mart. She appreciates the options of visiting several vendors. Which is an advantage of attending a regional apparel mart?

a)

Few resident buying offices

b)

Lack of unusual items

c)

Numerous showrooms under one roof

d)

Limited special purchase goods

27.

Colors, textiles, silhouettes, and design are elements used to forecast which fashion movements?

a)

Fibers

b)

Economic conditions

c)

Trends

d)

Designer

28.

Which is the action of studying market conditions, consumer lifestyles, current events, and the mood of the public to provide reports for apparel markets?

a)

Customer profiling

b)

Forecasting

c)

Market segmentation

d)

Test marketing

29.

The Forever 21 clothing retailer is planning its merchandise for the upcoming fall season. They observe the merchandise their competitors are advertising, which will influence their purchasing decisions. Which type of data source does this represent?

a)

Color Services

b)

Comparison Shopping

c)

Marketing Research

d)

Sales Records

30.

Before leaving the store, Tyra completed and submitted an application for a card that will give her discounts in the store. Which service will this card provide Tyra access to her discounts?

a)

Website

b)

Loyalty Program

c)

Social Media

d)

Online Shopping

31.

The person who uses the product from the store is known as the:

a)

Consumer

b)

Customer

c)

Buyer

d)

Merchandiser

32.

If DSW shoe store exchanges information and interacts with its customers, which form of technology for communication is being used?

a)

Magazine advertisement

b)

Social Media

c)

Click stream data

d)

Universal Product Code

33.

Reggie has an interview with a large company that requires specialzied management and work skills. He will be required to manage a large group of people. Which type of business organization does this describe?

a)

Corporation

b)

Partnership

c)

Sole proprietorship

d)

Nonprofit

34.

A markup equal to the cost of the merchandise is:

a)

extended

b)

initial

c)

keystone

d)

maintained

35.

Sweaters originally priced to sell for $92.79 are marked down 75%. What is the sale price?

a)

$22.18

b)

$23.20

c)

$68.13

d)

$69.59

36.

When the price of a product or service increases, demand will usually:

a)

remain the same

b)

decrease

c)

increase

37.

Adrian, a sales associates, wants to ensure his customer is aware of the product features. In personal selling, which action is he intending?

a)

Imposing the personal preferences of the salesperson

b)

Involving two-way communication the customer

c)

Requiring direct experience on the part of the customer

d)

Requiring the salesperson to give personal information

38.

Customers who purchase fashion items quickly are classified as which type of customer?

a)

Casual

b)

Undecided

c)

Emotional

d)

Decided

39.

The reason a customer hesitates to buy a product is a/an:

a)

argument

b)

boomerang

c)

mistake

d)

objection

40.

Jill bought a purse after seeing how many compliments her friend received for the same ones. Which emotional buying motive did she experience?

a)

Comfort

b)

Prestige

c)

Price

d)

Quality

41.

A premium skin care company will award the sales associate with the highest total sales for the summer a three-day, all expense-paid trip to Myrtle Beach. The trip is which type of compensation?

a)

Commission

b)

Incentive

c)

Salary

d)

Sales quota

42.

Anthony explained that he likes the khaki slacks, but since they have to be dry-cleaned, he hesitates to purchase them. The salesperson shares that the slacks are made with microfiber, which can be machine washed. Which technique for handling objections did the salesperson use?

a)

Demonstration

b)

Direct denial

c)

Question

d)

Third party

43.

Polyester, Nylon, Rayon, Acetate, Acrylic, and Spandex are all known as (a)   fibers

44.

The person who buys the product from the store is known as the:

a)

Consumer

b)

Customer

c)

Buyer

d)

Merchandiser

45.

The technical term for color is known as the:

a)

Shade

b)

Tint

c)

Hue

d)

Pantone

46.

When imports exceed exports or when you get more than you give is known as:

a)

Trade Deficit

b)

Trade Surplus

47.

When exports exceed imports or when you give more than you get is known as

a)

Trade Deficit

b)

Trade Surplus

48.

This distribution strategy sells product through every available retailer:

a)

Selective

b)

Exclusive

c)

Extensive

d)

Intensive

49.

Couture, Better,Budget, and Contemporary are all known as what?

4 lines
50.

Give me 3 examples of a good and 3 examples of a service.

4 lines
51.

Only a few companies have control over the market are known as:

a)

Monopoly

b)

Oligopoly

c)

Corporation

d)

Competition

52.

This distribution strategy sell through one middleman and are particular about their brand image:

a)

Selective

b)

Intensive

c)

Extensive

d)

Exclusive

53.

Reebok, an athletic shoe retailer, places advertisements for their shoes in Sports Illustrated. This is an example of which advertising?

a)

Cooperative

b)

Local

c)

National

d)

Visual Merchandising

54.

Which promotional medium allows for only short, general messages, but has the advantage of repetitive viewing?

a)

Direct mail

b)

Image advertising

c)

Outdoor signage

d)

Radio

55.

Which type of promotion do businesses generally have the LEAST control over?

a)

Direct mail

b)

Outdoor signage

c)

Personal selling

d)

Publicity

56.

Zara clothing store wants to direct customers attention and place emphasis on specific items. This describes which aspect of interior displays?

a)

Merchandise

b)

Lighting

c)

Props

d)

Signage

57.

Rihanna and Beyonce appeared in Four Seasons mall for an autograph session and to sing one of their hit songs. This is an example of which type of event?

a)

Demonstration

b)

Celebrity Appearance

c)

Trunk Show

d)

Concert

58.

A modeling agency that provides models for a fashion show is a/an:

a)

advertiser

b)

consultant

c)

promoter

d)

researcher

59.

This determines the colors used in fashion, interior design, and other products such as appliances and electronics:

a)

Forecasting

b)

Pantone

c)

Trend

d)

Trade Publication

60.

What are the 4 P's in marketing mix?

a)

Person, Place, People, Pluto

b)

Peter, Pam, Paula, Pink

c)

Product, Place, Price, Promotion

d)

Promotor, Producer, Painter, Personnel

61.

This provides a road map for how the product will enter the market, be advertised, and sold:

a)

Promotional Plan

b)

Executive Summary

c)

Objectives

d)

Description of Company

62.

Which is the correct order of the Channel Levels for Consumer Marketing Channels? (From being made to being used)

a)

1)Consumer 2)Wholesaler 3)Producer 4)Retailer

b)

1)Producer 2)Wholesaler 3)Retailer 4)Consumer

c)

1)Retailer 2)Wholesaler 3)Consumer 4)Producer

d)

1)Producer 2)Retailer 3)Wholesaler 4)Consumer