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WorksheetsFASHION MERCH FINAL EXAM REVIEW
Total questions: 62
Worksheet time: 37mins
Kayla's responsibility is to select and purchase merchandise for Dillard's department store. Her job involves travel, research, and detailed record keeping. Kayla is performing the responsibilities of which role?
Fashion Director
Merchandise Manager
Buyer
Retail Sales Associate
Reversals or abrupt changes in fashion styles are a result of which response to fashion?
Fashion Extremes
Flops
Knockoff Designs
Seasonal Fads
Cultural and religious customs, bad economic conditions, and government regulations are factors that can cause which action?
Accelerated fashion movement
End the fashion cycle
Have no effect on fashion
Slow down fashion movement
The five stages of the fashion cycle include:
Beginning, Growth, Peak, Decline, and Obsolescence
Introduction, Peak, Maturity, Slowdown, and End
Introduction, Rise, Peak, Decline, and Obsolescence
Start, Growth, Maturity, Slowdown, and Finish
Dexter, a high school junior, plans to pursue a career in the fashion industry. He works at Belk selling men's clothing directly to customers. He is performing which role?
Fashion Director
Merchandise Manager
Retail Buyer
Retail Sales Associate
Celeste typically purchases fashions when the prices are MOST expensive. In which stage of the fashion cycle is she buying?
Introduction
Obsolescence
Peak
Rise
An aptitude including imagination, creativity, and artistic ability is necessary for a career in which area?
Design
Management
Sales
Traveling Sales Representative
Fashion acceptance or rejection is determined by which group of people?
Sales Associates
Consumers
Customers
Buyers
Which action is usually demonstrated during the rise stage of the fashion cycle?
Consumers start to lose interest in the trends
Promotion is focused on closeout pricing
Retail fashion buyers order the items in quantity
The price of the fashion goes up because of the increased demand
Which manufactured fiber is made from coal or petroleum, often blended with other fibers, and has great washing ability?
Acrylic
Nylon
Polyester
Spandex
Which manufactured fiber is the first to be made totally from chemicals?
Acetate
Nylon
Polyester
Rayon
Jamie found a cute jacket in the juniors section of the store, but it was a size eight. In which department should this jacket be located?
Juniors
Maternity
Misses
Women's
Anthony promises a local manufacturer that he will purchase golf polos from only them. He will provide details regarding colors, sizes and quantity at a later date. Which type of purchase order should be used?
Advanced orders
Back orders
Blanket orders
Open orders
Importing more than you export is a:
Trade balance`
Trade Surplus
Trade Deficit
Trade distribution
The person who buys the product for the store is known as the:
Consumer
Customer
Buyer
Merchandiser
Exporting more than you import is a:
Trade balance
Trade Surplus
Trade Deficit
Trade distribution
To monitor the sometimes weak trade within the fashion industry due to apparel being made cheaper in other countries, some countries rely on:
market disruption
protectionism
trade balance
free trade
Melody works for a company that operates globally with direct investments in several different countries. Melody's company represents a/an:
import commission house
multinational corporation
joint venture
major trade region
The united states has a large trade deficit because of which of its actions?
Allows free trade
Charges high taxes on imports
Exports more products than it imports
Imports more than it exports
Which type of buying office is owned by a group of similar stores located in non-competing geographic locations?
Associated offices
Merchandise brokers
Salaried offices
Syndicated offices
Mario's boots needs to order a shipment of popular cowboy boots, hats, and gear. It should order from which domestic fashion market?
Dallas
New York
Atlanta
Italy
What is the open trading zone among the United States, Canada, and Mexico?
Multinational corporation
North American Free Trade Agreement
Import commission house
World Trade Organization
The use of foreign workers in one or more countries to complete the manufacturing steps of goods that carry a producer's label is which type of action?
Counterfeiting
Fashion industrialization
Offshore production
Protectionism
Tracie supplies local boutiques with dressing room chairs and is able to answer questions about current trends in store layouts and furnishings. Tracie is an example of which type of external data source?
Trade information
Vendor
Comparison Shopper
Reporting consulting service
Gross margin is calculated by total sales:
plus the variable cost
divided by variable cost
minus cost of goods sold
multiplied by cost of goods sold
Tara is planning a trip to a regional apparel mart. She appreciates the options of visiting several vendors. Which is an advantage of attending a regional apparel mart?
Few resident buying offices
Lack of unusual items
Numerous showrooms under one roof
Limited special purchase goods
Colors, textiles, silhouettes, and design are elements used to forecast which fashion movements?
Fibers
Economic conditions
Trends
Designer
Which is the action of studying market conditions, consumer lifestyles, current events, and the mood of the public to provide reports for apparel markets?
Customer profiling
Forecasting
Market segmentation
Test marketing
The Forever 21 clothing retailer is planning its merchandise for the upcoming fall season. They observe the merchandise their competitors are advertising, which will influence their purchasing decisions. Which type of data source does this represent?
Color Services
Comparison Shopping
Marketing Research
Sales Records
Before leaving the store, Tyra completed and submitted an application for a card that will give her discounts in the store. Which service will this card provide Tyra access to her discounts?
Website
Loyalty Program
Social Media
Online Shopping
The person who uses the product from the store is known as the:
Consumer
Customer
Buyer
Merchandiser
If DSW shoe store exchanges information and interacts with its customers, which form of technology for communication is being used?
Magazine advertisement
Social Media
Click stream data
Universal Product Code
Reggie has an interview with a large company that requires specialzied management and work skills. He will be required to manage a large group of people. Which type of business organization does this describe?
Corporation
Partnership
Sole proprietorship
Nonprofit
A markup equal to the cost of the merchandise is:
extended
initial
keystone
maintained
Sweaters originally priced to sell for $92.79 are marked down 75%. What is the sale price?
$22.18
$23.20
$68.13
$69.59
When the price of a product or service increases, demand will usually:
remain the same
decrease
increase
Adrian, a sales associates, wants to ensure his customer is aware of the product features. In personal selling, which action is he intending?
Imposing the personal preferences of the salesperson
Involving two-way communication the customer
Requiring direct experience on the part of the customer
Requiring the salesperson to give personal information
Customers who purchase fashion items quickly are classified as which type of customer?
Casual
Undecided
Emotional
Decided
The reason a customer hesitates to buy a product is a/an:
argument
boomerang
mistake
objection
Jill bought a purse after seeing how many compliments her friend received for the same ones. Which emotional buying motive did she experience?
Comfort
Prestige
Price
Quality
A premium skin care company will award the sales associate with the highest total sales for the summer a three-day, all expense-paid trip to Myrtle Beach. The trip is which type of compensation?
Commission
Incentive
Salary
Sales quota
Anthony explained that he likes the khaki slacks, but since they have to be dry-cleaned, he hesitates to purchase them. The salesperson shares that the slacks are made with microfiber, which can be machine washed. Which technique for handling objections did the salesperson use?
Demonstration
Direct denial
Question
Third party
Polyester, Nylon, Rayon, Acetate, Acrylic, and Spandex are all known as (a) fibers
The person who buys the product from the store is known as the:
Consumer
Customer
Buyer
Merchandiser
The technical term for color is known as the:
Shade
Tint
Hue
Pantone
When imports exceed exports or when you get more than you give is known as:
Trade Deficit
Trade Surplus
When exports exceed imports or when you give more than you get is known as
Trade Deficit
Trade Surplus
This distribution strategy sells product through every available retailer:
Selective
Exclusive
Extensive
Intensive
Couture, Better,Budget, and Contemporary are all known as what?
Give me 3 examples of a good and 3 examples of a service.
Only a few companies have control over the market are known as:
Monopoly
Oligopoly
Corporation
Competition
This distribution strategy sell through one middleman and are particular about their brand image:
Selective
Intensive
Extensive
Exclusive
Reebok, an athletic shoe retailer, places advertisements for their shoes in Sports Illustrated. This is an example of which advertising?
Cooperative
Local
National
Visual Merchandising
Which promotional medium allows for only short, general messages, but has the advantage of repetitive viewing?
Direct mail
Image advertising
Outdoor signage
Radio
Which type of promotion do businesses generally have the LEAST control over?
Direct mail
Outdoor signage
Personal selling
Publicity
Zara clothing store wants to direct customers attention and place emphasis on specific items. This describes which aspect of interior displays?
Merchandise
Lighting
Props
Signage
Rihanna and Beyonce appeared in Four Seasons mall for an autograph session and to sing one of their hit songs. This is an example of which type of event?
Demonstration
Celebrity Appearance
Trunk Show
Concert
A modeling agency that provides models for a fashion show is a/an:
advertiser
consultant
promoter
researcher
This determines the colors used in fashion, interior design, and other products such as appliances and electronics:
Forecasting
Pantone
Trend
Trade Publication
What are the 4 P's in marketing mix?
Person, Place, People, Pluto
Peter, Pam, Paula, Pink
Product, Place, Price, Promotion
Promotor, Producer, Painter, Personnel
This provides a road map for how the product will enter the market, be advertised, and sold:
Promotional Plan
Executive Summary
Objectives
Description of Company
Which is the correct order of the Channel Levels for Consumer Marketing Channels? (From being made to being used)
1)Consumer 2)Wholesaler 3)Producer 4)Retailer
1)Producer 2)Wholesaler 3)Retailer 4)Consumer
1)Retailer 2)Wholesaler 3)Consumer 4)Producer
1)Producer 2)Retailer 3)Wholesaler 4)Consumer
