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SRT251: REVISION FINAL TEST

Total questions: 20

Worksheet time: 20mins

Name
Class
Date
1.

What is marketing orientation?

a)

The marketing orientation in sports tourism is a tourism business that focuses on delivering sports products designed according to prospective sports tourists' desires, needs, and requirements.

b)

The marketing orientation is a step to introduce tourism as a core subject in local universities, as well as introducing tourism in the schools.

c)

Marketing orientation is a type of nature-based tourism that benefits local communities and destinations environmentally, culturally, and economically.

d)

Marketing orientation has represented a set of principles that have been successfully implemented in various global communities, and are supported by extensive industry, and academic research.

2.

__________ is the most powerful marketing weapon available to contemporary destination and marketers confronted by tourists who are increasingly seeking lifestyle fulfillment and experiences.

a)

Price

b)

Place

c)

Promotion

d)

Branding

3.

Sports tourism as a key profit driver, providers should develop strategies to grow them, without increasing costs. Making the sports tourism industry more profitable involves looking at ways to increase sales revenue as well as decreasing the costs. Please identify which are NOT the strategies to increase sales revenue.

a)

Find a new customer

b)

Find new markets

c)

Develop new sports tourist product lines

d)

Decrease prices

4.

Ecotourism is defined as any activity that is ecologically sustainable and/or exposes tourists to a unique culture or society. Please identify which one is NOT the characteristic of ecotourism according to Honey (2008).

a)

Respect local culture

b)

Maximize impact

c)

Involves travel to natural destinations

d)

Support democratic movements and human rights.

5.

__________ has proven to be the financial lifeblood of sport tourism events held in regional areas and often provides a majority of the revenue necessary to sustain the successful staging of such events.

a)

Marketing

b)

Sponsorship

c)

Advertising

d)

Tourism

6.

Tour operators are functioning as intermediaries in the tourism distribution system which linking producers and consumers. Their expertise in packaging tourism products allows for more offerings to a wider range of tourists. Please identify which are NOT the reason to used intermediaries in tourism.

a)

Make it cost-effective to make information and resources widely accessible.

b)

Charged regularly on commission.

c)

Charge the customer the highest fee.

d)

Perform a range of value-added functions, such as service forms, potential clients, bundles.

7.

_______ is to facilitate tourists to access to the sporting activity destinations, including infrastructure, transport, and communication services.

a)

Promotion

b)

Accessibility

c)

Business opportunities

d)

Sustainability

8.

Ecotourism represents a set of principles that have been successfully implemented in various global communities and are supported by extensive industry and academic research. Please identify which are NOT the principles of Ecotourism.

a)

Build environment and cultural awareness.

b)

Provide direct financial benefits for pollution.

c)

Minimize impact.

d)

Provide a positive experience for both tourist and host.

9.

The price is the value that the consumer and provider establish to enable an exchange. Please identify which one is NOT a generic determinant of pricing.

a)

The business's internal costs.

b)

The satisfaction expected by the consumer and the maximum price consumer is willing to pay.

c)

Competition among providers.

d)

Consider price discounts and promotions to increase the customer base.

10.

_________ is credited with being the first tourism intermediary, packaging tourism services, and then selling the packages to tourists. To attract customers, providers of sports tourism must provide information to prospective sports tourists on which they will be based on the tourism choice decisions.

a)

Thomas Cook

b)

Edwards

c)

Gibson

d)

Smith

11.

The fundamental challenge of branding a sports tourism destination is to develop a brand identify that encompasses the essence of a multi-attributed destination.

a)

True

b)

False

12.

A successful tourism product must meet three basic factors simultaneously, namely tourist attractions, facilities and services offered, and physical accessibility to them.

a)

True

b)

False

13.

Hosted tours are highly recommended for first-time travelers, and for those who prefer to be guided every step of the way.

a)

True

b)

False

14.

The advantage of using a two-level distribution is to promote flexibility between the suppliers and consumers.

a)

True

b)

False

15.

The economic impact in sport tourism can be defined as the gross economic change in the host community that marks from revenue recognized to the sports event or facility.

a)

True

b)

False

16.

Indirect revenue involves the circulation of tourist expenditure within a destination.

a)

True

b)

False

17.

Becoming a competitive factor between tourism and other sectors in the local economy such as employment and land use is an example of the positive economic impact of sports tourism.

a)

True

b)

False

18.

Ecotourism is a type of nature-based tourism that benefits local communities and destinations environmentally, culturally, and economically.

a)

True

b)

False

19.

The spirit of the new economy can be seen to be collectivist, nationalist, and based on mass production, mass consumption, and the development of mass tourism.

a)

True

b)

False

20.

Ecotourism is responsible for travel to natural areas that conserves the environment and improves the well-being of local people.

a)

True

b)

False