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WZ ML

Total questions: 105

Worksheet time: 1hrs 16mins

Name
Class
Date
1.

I'd like you to be more ...

in your summary. I don't need every minor detail, just a broad outline of the key points.

a)

hesitant

b)

fluent

c)

succinct

d)

sensitive

2.

His responses were completely ...

. I learned nothing from them as there was no detail at all.

a)

vague

b)

inhibited

c)

concise

d)

extrovert

3.

Could you please ... what you mean exactly? I'm not sure I fully understand.

a)

engage

b)

clarify

c)

interrupt

d)

digress

4.

I've tried to tell my boss, but it's like talking to a (a)   . No reaction!

5.

Not official yet, but it seems we're going to relocate. Just heard it on the ... .

(a)  

6.

I wish my boss would stop beating about the ... and tell me clearly whether or not I stand a chance of being promoted soon.

(a)  

7.

A: Do you want to go to a club?

B: sorry, I'm not in ... for that.

a)

mood

b)

humor

c)

humour

d)

moods

8.

Calm down! If you keep spealing like that, you will never... your clients!

a)

fester

b)

foster

c)

froster

d)

festoon

9.

I'm swamped with messages!

a)

There are too many of them!

b)

There are not enough.

c)

I am not kept in the loop.

d)

I got it from the horse's mouth.

10.

Stop peeking!

a)

I hate it when you look at my work.

b)

It's too loud.

c)

I don't get what you're saying.

d)

I can't hear you.

11.

Santander is pitching ... young people.

a)

to

b)

at

c)

for

d)

towards

12.

He vowed to be with us.

a)

So we can rely on him.

b)

So be should eliminate him.

c)

So don't listen to him.

d)

So we'll never see him again.

13.

I love talking to Jo. We always think the same, we are on the same w (a)   .

14.

It's a long process, but to put it in a n... , we will launch a new campaign in May.

(a)  

15.

The lesson was cancelled ... to the fact that the teacher was sick.

(a)  

16.

Using an existing brand name on another type of products

= BRAND S (a)   G

17.

How familiar people are with a brand / logo / slogan =

BRAND AW (a)  

18.

The tendency to buy products of one brand only =

BRAND L (a)   Y

19.

4 Ps is called MARKETING ...

a)

plan

b)

mix

c)

profile

d)

strategy

20.

the ... group needs to be made aware of the existence and availability of the product through promotion.

a)

USP

b)

target

c)

SWOT

d)

wholesaler

21.

A survey by a German car magazine showed that customers were worried that mass-market carmaker VW could damage the Porsche ...

a)

brand identity

b)

product placement

c)

marketing strategy

d)

marketing plan

22.

The key to success is not in just securing the first order, but in fixing problems and offering new services. So we reward our sales staff for ... rather than just for the initial sale

a)

customer retention

b)

product portfolio

c)

product features

d)

brand extension

23.

Dividing market into smaller groups, such as male/female; low/high income; living in a city/in the countryside is called:

a)

market segmentation

b)

market evaluation

c)

market orientation

d)

market penetration

24.

The brand that is No 2 on the market, but aspires to be No1.

a)

market leader

b)

market challenger

c)

market recogniser

d)

market segment

25.

When you are offered just some of a product, so you can try it out before buying = FREE S _ _ _ _ _

(a)  

26.

Tyle of sale: business - to - customer (usually selling a few items only)

a)

retailer

b)

wholesaler

c)

distributor

d)

exporter

27.

Tyle of sale: business - to - business (usually selling a very large number of items)

a)

retailer

b)

wholesaler

c)

distributor

d)

exporter

28.

The question if our brand is cheap/expensive; luxouriuos/basic is brand ...

a)

positioning

b)

segmentation

c)

extension

d)

portfolio

29.

USP stands for: Unique ... Point.

(a)  

30.

When enetering a new market, brand management might decide on product ADAPTATION or ... .

a)

standarization

b)

optimalization

c)

communication

d)

expansion

31.
We have to solve it this way or another. I’m afraid there’s no too much time  left to __________________ the solution. 
a)
be after
b)
bring up
c)
come up with
d)
carry over
32.

To put is shortly, the whole problem ... to money problems.

a)

boils down

b)

heats up

c)

heats down

d)

boiled us

33.

I do not want all the details! Just, please, ... what you are planning to do.

a)

let me through

b)

walk me through

c)

take me up

d)

let me up

34.

There is no use to fight with the reality, just ...

a)

fly with the go

b)

let it fly

c)

go with the flow

d)

go though it

35.

When you write, try to make your essay ...

a)

distracted

b)

condescending

c)

coherent

d)

conscious

36.

Which one is different?

a)

maintain

b)

cultivate

c)

improve

d)

sour

37.

Don't sign this contact! It can severly jeo (a)   our business. (write the complete word)

38.

It was impossible to agree, so we ... talks.

a)

broke off

b)

broke down

c)

cut off

d)

cut down

39.

She is a conscientious student. She always ...

a)

does her work well and carefully

b)

comes late

c)

comes early

d)

works emotionally

40.

He is a renowed author.

a)

Many people know and respect him.

b)

People generally ignore him.

c)

His work is controvercial.

d)

He has written many books.

41.

Can you tell me ...

a)

where you are going?

b)

where are you going?

c)

where going you are?

d)

you are going where?

42.

Would you mind ... the time, please?

a)

telling me

b)

to tell me

c)

that you tell me

d)

you told me

43.

I couldn't wait any longer, I had to get it off my ... ! At least now they know how I really feel

a)

chest

b)

head

c)

heart

d)

palm

44.

They took out a £400,000 ...  (= they borrowed £400,000) to buy the house.

a)

mortgage

b)

morgue

c)

mortar

d)

deptor

45.

Tomorrow you ... really surprised when you ... my present for you!

a)

will be / see

b)

will be / will see

c)

be / see

d)

are / will see

46.

Make sure to put meat in the fridge ... .

a)

as soon as you come home.

b)

if you come home

c)

when you will come home

d)

unless you would come home

47.

"Did you see the lecturer?" Can you tell me if ...

a)

did you see the lecturer.

b)

you saw the lecturer.

c)

the lecturer you saw.

d)

you did see the lecturer.

48.

"Who are you talking to?" Tell me ...

a)

who you are talking to.

b)

to who you are talking.

c)

to who are you talking.

d)

who to are you talking.

49.

A PARENT COMPANY and its ...

a)

subsidiaries

b)

children

c)

daughter companies

d)

subsidy companies

50.

He is a ruthless boss. He ...

a)

never cares for others.

b)

never asks us about our opinons.

c)

always asks others about their opinions.

d)

always cares for us.

51.

Lufthansa pilots have called ... strike action planned for next week after new talks were set ... with the German airline.

a)

off / up

b)

up / off

c)

off / on

d)

on / off

52.

The open-door policy ... good communication between all staff members.

a)

promotes

b)

resumes

c)

restores

d)

undermines

53.

Which sentence is INCORRECT.

a)

Let's call off it.

b)

Let's call it off.

c)

Let's call off the meeting.

d)

Let's call the meeting off.

54.

I __________ my new boss much better.  She’s great to work for.

a)

get on with

b)

get with on

c)

go on

d)

go up

55.

Rewrite he words int he correct order:

Our base/expanding/customer is one of the things we are very proud of. 

Our (a)   is one of the things we are very proud of. 

56.

Rewrite he words int he correct order:

We’ve set up a new/department/services/customer  to deal with the initial             problems.

We’ve set up a (a)    to deal with the initial problems.

57.

Rewrite he words int he correct order:

We’re having the meeting at the business/centre/development/international.

We’re having the meeting at the (a)   .

58.

Which sentence is INCORRECT.

a)

My wallet is what I'm looking for.

b)

I'm looking for it.

c)

I'm looking for my wallet.

d)

I'm looking my wallet for.

59.

I am sorry I was so quick to ... your suggestion.

a)

rebuff

b)

refubb

c)

reduff

d)

refute

60.

Ulility bills are so high! Why do we have to pay so much for ... ?!

a)

gas and electricity

b)

food and drink

c)

rent

d)

mortgage

61.

Every city has its share of ... and traditions.

a)

lore

b)

role

c)

leor

d)

reol

62.

The real estate market is experienceing some serious ... .

a)

bubbles and slumps

b)

slumps and bubbles

c)

lefts and rights

d)

rights and lefts

63.

My work colleague has ..... me a valuable service.


a)

rendered

b)

rendeered

c)

endeavour

d)

edenred

64.

She always /przypisuje sobie zasługi/ for my research.

(a)  

65.

What does accountability mean?

a)

to create good relations

b)

keeping the track of profit and loss account

c)

to take responsibility for your actions

d)

to do business abroad

66.

Which is a synonym for "perseverance"?

a)

achievement

b)

mindfulness

c)

relationship

d)

determination

67.

The excellent relations the company enjoys with the local community ...

a)

are a credit to its highly effective PR Department.

b)

have cemented relations between the two companies.

c)

is causing stormy relations with some of the company's suppliers.

d)

to strain relations between the two leading French software companies.

e)

its close relations with several major foreign investors have been jeopardized.

68.

Which is NOT a part of a SWOT analysis?

a)

options

b)

strengths

c)

threats

d)

weaknesses

69.

the ... group needs to be made aware of the existence and availability of the product through promotion.

a)

USP

b)

target

c)

SWOT

d)

wholesaler

70.

Dividing market into smaller groups, such as male/female; low/high income; living in a city/in the countryside is called:

a)

market segmentation

b)

market evaluation

c)

market orientation

d)

market penetration

71.

A luxurious item is a ...

a)

high-end product

b)

top-shelf product

c)

high-shelf product

d)

top-end product

72.

Would you mind ... the time, please?

a)

telling me

b)

to tell me

c)

that you tell me

d)

you told me

73.

Choose the correct option.

a)

He looks after my little brother.

b)

He looks my little brother after.

c)

He looks him after.

d)

All options are correct.

74.

Choose the correct option.

a)

She turns on the TV.

b)

She turns the TV on.

c)

She turns it on.

d)

All options are correct.

75.

They couldn't pay the mortgage for their home so they were forced to give it up.

a)

separable

b)

inseparable

76.

He came across some of his old love letters in his wife's desk.

a)

separable

b)

inseparable

77.

He'd always looked up to his uncle.

a)

separable

b)

inseparable

78.

Drop off your dry cleaning

a)

Drop it off

b)

It drop off

c)

drop off them

79.

Do you have any idea what time ...

a)

the show start?

b)

does the show start?

c)

the show starts?

d)

is the show starting?

80.

A: Those new models have really saved the factory from closure, haven't they?
B: Yeah. They ... the company .....

a)

turned / round

b)

go / back

c)

went / over

d)

carried / on

81.

A: Have you checked the report?
B: Yes. I ........... it yesterday.

a)

turned / round

b)

go / back

c)

went / over

d)

carried / on

82.

A: Is guanxi an old concept, then?
B: Oh yes. It ......... thousands of years.

a)

turns / round

b)

goes / back

c)

went / over

d)

carried / on

83.

You will never be great in your job, if you ...... not have the necessary knowledge.

a)

do

b)

will

c)

unless

d)

won't

84.

  1. People won’t work eagerly with you, ... you have a nice personality.

a)

unless

b)

as soon as

c)

untill

d)

despite

85.

Dividing market into smaller groups, such as male/female; low/high income; living in a city/in the countryside is called:

a)

market segmentation

b)

market evaluation

c)

market orientation

d)

market penetration

86.

Which is NOT a category in customer profile?

a)

psychological

b)

behavioral

c)

geographical

d)

demographic

87.

SWOT analysis ...

a)

is useful in business AND private life

b)

is ususally done AFTERintroducing a product on the market

c)

is meant to STOP customer rentention

d)

is part of MARKETING MIX

88.

Is something is expensive, but offers good qualify, we say that it is value ...

(a)  

89.

Which is NOT a phase in a typicla product life cycle?

a)

withdrawal

b)

growth

c)

maturity

d)

introduction

90.

Your beliefs, values (what is important for you) are which part in the market segmentation?

a)

psychological

b)

personal

c)

behavioral

d)

psychographic

91.

The second best-selling product on brand is called ... (2 words)

(a)  

92.

The excellent relations the company enjoys with the local community ...

a)

are a credit to its highly effective PR Department.

b)

have cemented relations between the two companies.

c)

is causing stormy relations with some of the company's suppliers.

d)

to strain relations between the two leading French software companies.

e)

its close relations with several major foreign investors have been jeopardized.

93.

We are in a real danger of ... .

a)
hostile takeover
b)

unfriendly merger

c)

unfriendly takeover

d)

hostile merger

94.

What is the name of this organisation?

(a)  

95.

If only we could tap into all their energy and creativity.

a)

We would need more of those.

b)

We have too much of those.

c)

They might pose a risk to us.

d)

They used to work for us.

96.

All the people who work for a particular company, organization, etc.

(a)  

97.

a person or business that sells goods to the public

a)

wholesaler

b)

retailer

c)

buyer

d)

customer

98.

  • If you pay cash you may be able to negotiate a _________.

a)

refund

b)

discount

c)

sale

d)

delivery

99.

  • There will be no________ for cancellations made within 10 working days of the conference.

a)

refund

b)

discount

c)

delivery

d)

sale

100.

The manager admitted she had ....spent massively on an IT suite the business did not in fact need.

a)

under

b)

re

c)

over

d)

under

101.

Whether or not ....regulate health care is a divisive issue in many countries.

a)

mis

b)

de

c)

ir

d)

out

102.

The profit figures are excellent. Once again, we've ...performed all our rivals

a)

over

b)

under

c)

out

d)

re

103.

Of course I can see now that Brian is an asset to our company, and I'm sorry I so badly ...judged him when he started working for us.

a)

under

b)

over

c)

re

d)

mis

104.

The company is considering other marketing tactics like celebrity __________ to promote products.

a)

fame

b)

reach

c)

endorsement

105.

We ___________________ the car for five years when we sold it.

a)

had have

b)

had

c)

had had

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