WorksheetsMarketing Plan Quiz 2
Total questions: 11
Worksheet time: 8mins
An example of a unique selling proposition (value proposition) is:
"We offer quality clothing."
"Our prices are lower than others."
"We specialize in a clothing line that is eco-friendly."
"Our service is the best around."
Giving your POTENTIAL customer a lot of information on their first encounter with your product/service will likely result in...
A well-informed, rapid decision to purchase.
A loyal customer due to your transparency.
a trusting relationship built on concise communication.
confusion!
If the market is already saturated with similar products to yours (too many out there already) you must do the following in order to survive as a business owner...
give up and launch a unique product.
find the cheapest place to produce the product.
do something unique with it. (unique service or added features)
buy out your competitors.
Offering the lowest price often communicates that your product is inferior (of lesser quality) than others.
False
True
An elevator pitch is...
a jingle that helps sell your product/service.
a well-rehearsed summary of your value proposition.
a contest to see who can throw an elevator the furthest.
a high-pressure sales tactic that can be performed in 30 seconds.
Good marketing should be problem:solution focused.
True
False
If you don't give your potential customer a compelling reason why what you have is better...
they will likely just compare based on price and make a decision.
they will likely buy from you anyway.
they will likely not buy from anyone because you totally crushed their heart and pulverized their dreams.
You might be dumb if you choose this answer.
Purchasing engages ________ first and is justified by ________, if it is justified at all.
your wallet, buying it
common sense, emotions
emotions, logic
Come on! Just pick the right answer already!
Targeting the pain means...
reducing the price for the customer to make it more affordable.
giving a solution to a problem the consumer didn't recognize they had.
pressuring a potential customer into buying a marginal product
offering a good solution to a real problem in the marketplace
"Best tamales in the city!" is an example of
catchy words: they appeal to the consumer that wants a great value.
weasel words: they are meaningless, ineffective, and make a business look shallow.
great advertising: who doesn't want the best tamales in the city?
target marketing: targeting dumb people (This is likely true but DO NOT CHOOSE THIS ANSWER)
Always choose clarity over cleverness means:
"Colorful" words are good to use in marketing, even though they may confuse some.
Confusion in your message will happen and there is little that you can do.
Above all, your marketing message should be clear.
If the vision of your product is not clear, clever marketing will help.
