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WorksheetsESB Domain 2
Total questions: 33
Worksheet time: 17mins
What is a value proposition?
A statement that explains to customers why they should do business with a company
A statement that explains the estimated value of a company
A statement that explains the estimated value of a product or service
A statement that explains to investors why these should do business with a company
If a company spends $50,000 on marketing and $5,000 on sales and they gain 500 customers. what is their Customer Acquisition Cost?
{hint: CAC= (marketing costs + sales costs) / # of customers }
110
500
300
700
If a company spends $10,000 on sales and $90,000 on marketing and they gain 10,000 customers. what is their Customer Acquisition Cost?
110
50
10
700
Marketing is used to:
Build your brand
increase your sales
Attract qualified leads
All of these
What does SEO stand for?
Search Execute Officer
Special Executive Officer
Search Engine Optimization
Sample Excellent Oatmeal
What is SEO marketing:
marketing that uses specified technical elements to ensure the search engine crawler (google) places their company or product in the top search results
marketing that utilizes special elements of order to generate marketing leads
The assistant to the Chief Marketing Officer.
none of these
T/F: Customers searching products on search engines such as Google are more likely to open the articles at the top of the page.
True
false
The four segments of data are:
(SELECT ALL THE APLLY)
Behavioral, Geographic, Demographic, Psychographic
Behavioral, Geographic, Demographic, Photogaphic
Behavioral, Telegraphic, Demographic, Psychographic
Diagraphic, Geographic, Demographic, Biographic
Behavioral Data is collected by:
watching the behaviors of people on the street
analyzing the behavior of executives in the company
observing customers' behaviors to understand their buying habits
all of these
Demographic data is statistical information about their customers. Some examples of demographic data might be:
(SELECT ALL THAT APPLY)
age
gender
ethnicity
income
employment
How does analyzing sales data help companies?
It helps decide where improvements need to be made
it gives companies an idea how to boost their sales
it allows companies to explore which products did not sell well during certain times or in certain places
all of these
What is a value proposition?
A statement that explains to customers why they should do business with a company
A statement that explains the estimated value of a company
A statement that explains the estimated value of a product or service
A statement that explains to investors why these should do business with a company
Which two choices are considered secondary data?
company newsletter
statistical data
focus group
internet articiles
_________marketing is accomplished by companies using specific technical elements to ensure that search engine crawlers easily find and index the content, placing their article in the top search results.
SEO
TMI
Social Media
A sandwich shop wants to send out a coupon to people and plans to utilize the United States Postal Service age and income demographics to determine who will receive a coupon. Which marketing method is the sandwich shop using?
Newspaper Marketing
Internet Marketing
Television Marketing
Mail Marketing
Barry owns a small business. He spent $15,000 on marketing expenses and $5,000 in sales costs last year. He obtained 1,000 new customers. What is his customer acquisition cost (CAC)?
$10
$8
$20
$12
What formula is used to determine a company's customer retention rate?
(the number of new customers during the period + the number of customers at the end of that period) / the number of customers at the start of the period X 100
(the number of new customers during the period - the number of customers at the end of that period) X the number of customers at the start of the period X 100
(the number of new customers during the period - the number of customers at the end of that period) / the number of customers at the start of the period X 100
(the number of customers at the end of the period - the number of new customers acquired during the period) / the number of customers at the start of the period X 100
Jean owns a printing company. She had 100 customers at the end of the 3rd quarter, 101 customers at the beginning of the 3rd quarter, and five new customers in the 3rd quarter. What is her customer retention rate for the 3rd quarter?
91%
96%
90%
94%
Which features are drawbacks of digital sales channels? Choose two answers.
Smaller selling range for businesses
Higher costs of products
Some products will have shipping costs to have the product delivered
Customers must rely on images, reviews, and product descriptions to determine whether or not they will purchase a product
What are indirect competitors?
Other businesses that sell products that are different from a business but are similar enough that their products could satisfy the same need
Other businesses that sell the same or similar products or services that a company sells
Businesses that have the same or similar investors
Businesses that have the same or similar revenue
A target market identifies the ___________________ to which a company markets its products and services.
customer group
employees
commercials
market strategy
A SWOT analysis documents a company's strengths, weaknesses, _____________ and threats.
outcasts
opposites
opposition
opportunities
Mark designs logos for businesses in his city. He mostly works with local bakeries. What is Mark's target market?
Females, ages 13-19
Males, ages 2-40
Kids, ages 2-12
Adults, ages 25-60
A focus group was formed to provide options for a target market. What type of data is being collected from the group?
secondary data
opinionated data
primary data
none of these
An internet article about fashion trends seen in Europe was used to select inventory for a small boutique. What type of data is used in this scenario?
primary data
secondary data
opinionated data
research data
Identify this store as either a digital or physical sales channel?
BAKERY
Digital
Physical
Identify this store as either a digital or physical sales channel?
Facebook Marketplace
Digital
Physical
Identify this store as either a digital or physical sales channel?
GROCERY STORE
Digital
Physical
Identify this store as either a digital or physical sales channel?
ETSY ONLINE BOUTIQUE
Digital
Physical
Which market segment shows how a customer views the world?
Demographic
Behavioral
Geographical
Psychographic
Jessica is composing a song and wants to protect it from being copied. Which intellectual property law would best protect Jessica’s song?
Copyright
Patent
Trade secret
Trademark
Mary works for a tech company and is designing a new style of headphones. Which intellectual property law would best protect Mary’s design?
Copyright
Patent
Trade secret
Trademark
Which market segment shares a customer’s age, gender, and ethnicity?
Demographic
Behavioral
Geographical
Psychographic
