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WorksheetsMidterm
Total questions: 27
Worksheet time: 13mins
What is described as good or bad behavior?
Laws
Rules
Morals
Factors
How do companies manage ethics in the business world?
They hope that employees have good morals.
They let employees follow their instincts.
They provide corporate ethical training and offer guidelines.
They let outside agencies monitor them.
What is the definition of ethics?
The rules people follow.
The moral principles or values that generally govern the conduct of a group or individual.
The courts and police.
The way companies keep their employees in line.
What are the three levels of ethical development?
Ponconventional, conventional, neoconventional
Preconventional, conventional, postconventional
Postconventional, conventional, morality
Postconventional, preconventional, pleconventional
What are morals?
The suggestions that govern the conduct of people.
The rules people develop as a result of cultural norms and values.
The courts and police.
The laws that define what is legal.
Which business has this logo?
Amazon
Spotify
Netflix
Sky
True or False?
Marketing involves encouraging people to buy a product or service.
True
False
..................... are people who have a big social media following.
Borrowers
Investors
Influencers
Bankers
Activity that is done for another person, ex. house cleaning
service
sales
public relations
marketing plan
Which of the following best describes relationship marketing?
A strategy that is used to only increase sales for a business.
When customers befriend each other and communicate about a product.
A strategy that focuses on keeping and improving relationships with current customers.
When relationships are used for promotion.
Analyze what customer satisfaction is.
When customers feel they are getting a lot of value.
When a customer sells an item online for a lower price than they bought it for.
It is the end result of an eff ective marketing orientation and occurs when the good or service has met thecustomer's needs and expectations.
When a customer purchases an item but is not happy about their purchase.
What is the main diff erence between a sales-oriented company and a marketing-oriented company?
It has to do with how they make their products.
It is the amount of money invested in the company.
It has to do with their overall view of the marketplace.
The difference is that one gives away product while the other company makes the customer pay.
Assess an element of customer value.
All answers are correct.
When a company off ers products that meet customer expectations.
When a company off ers corporate-wide commitment to their marketing strategy.
When companies price their products realistically.
Sales orientation is _____.
based on the idea that fi rms use their internal strength
based on the ideas that people will buy more goods and services if aggressive sales techniques are used.
based on the ideas that when a company uses multiple marketing channels it will help raise moreawareness.
based on the idea that firms care about creating customer value.
What is production orientation?
A philosophy that focuses on the internal capabilities of the fi rm rather than on the desires and needs ofthe marketplace.
A philosophy that uses marketing as its main premise.
A philosophy that focuses on the consumers, competitors, and marketers.
A philosophy that focuses on aggressive sales techniques.
What are the four p's in marketing?
People, place, promotion, price
Place, promotion, people, philosophies
Price, procedure, promotion, personal selling
Product, place, promotion and price
What is the definition of marketing?
Marketing is an activity, set of institutions, and processes for creating, communicating, delivering, andexchanging off erings that have value for customers, clients, partners and society at large.
Marketing is the same thing as a consumer.
Which of the following is an example of a failed exchange?
You buy a computer online after finding a great deal.
You want a turkey sandwich, but the deli is out of turkey, so you leave.
You off er someone $5,000 for their car, but they ask for $5,500, and you agree to it.
When discussing marketing, Place refers to:
When the product is made
Where the product is purchased
How much the product costs
An exchange is when:
Stores give away samples of their product in hopes the consumer will buy at a later date.
Consumers return their product to the store.
People give up something to receive something they would rather have.
Analyze what customer satisfaction is.
When a customer purchases an item but is not happy about their purchase.
It is the end result of an effective marketing orientation and occurs when the good or service has met the customer's needs and expectations.
When customers feel they are getting a lot of value.
When a customer sells an item online for a lower price than they bought it for.
Assess an element of customer value.
When a company offers corporate-wide commitment to their marketing strategy.
When companies price their products realistically.
When a company offers products that meet customer expectations.
All of the above
What is customer value?
The relationship between benefits and the sacrifice necessary to obtain those benefits.
When expensive products deliver satisfaction.
The relationship between goods and services.
When an individual becomes attached to a marketing campaign.
Activity that is done for another person, ex. house cleaning
service
sales
public relations
marketing plan
item you can touch, such as donuts
sales promotions
advertising
market research
good
Different consumers have different needs.
True
False
