WorksheetsMarketing Techniques: Logical Fallacies/Persuasive Devices
Total questions: 22
Worksheet time: 11mins
Special techniques an author uses to influence the way you think or feel about a certain subject.
Logical Fallacy
Persuasive Device
falsely assume that one thing must lead to another by suggesting that if we do one thing then that will lead to another, and we’ll be doing something that we don’t want to do.
Bandwagon
Post Hoc
Loaded Question
Slippery Slope
Diversionary tactic that avoids the key issues
Straw Man
Red Herring
Slippery Slope
Weasel Words
Misrepresenting someone's argument to make it easier to attack.
Straw Man
Red Herring
Ad Hominem
Plain Folks
purchasing a product shows your love of your country
Patriotism
Ad Hominem
Post Hoc
Bribery
an error of reasoning
Logical Fallacy
Persuasive Device
Assumes that if 'A' occurred after 'B' then 'B' must have caused 'A.'
Appeal to Authority
Post Hoc
Ad Hominem
Slippery Slope
Since an authority thinks/says something, it must be true.
Appeal to Authority
Logical Fallacy
Ad Hominem
Red Herring
Attacking your opponent's character or personal traits in an attempt to undermine (weaken) their argument.
Straw Man
Weasel Words
Ad Hominem
Post Hoc
Asking something that has an assumption built into it so that it couldn't be answered without appearing guilty
Plain Folks
Appeal to Authority
Loaded Question
Weasel Words
Arguments that appeal to the growing popularity of an idea as a reason for accepting it as true
Bandwagon
Patriotism
Loaded Question
Testimonial
using a famous person to endorse a product or idea
Testimonial
Plain Folks
Patriotism
Ad Hominem
have a heavy influence on whether or not an item gets bought
Target Audience
Target Market
The Decision Maker
The Supporter
Someone just like you uses a certain product so you should to
Straw Man
Plain Folks
Bandwagon
Post Hoc
Suggests a positive meaning without actually really making any guarantee.
Bribery
Weasel Words
Plain Folks
Loaded Question
set of consumers that a company plans to sell to or reach with marketing activities
Target Audience
Target Market
The Decision Maker
The Supporter
Ethos
an appeal to credibility or character of a person
an appeal to logic or reason giving evidence and statistics to fully understand what the product does
an appeal to emotion
offers you something “extra.”
Plain Folks
Weasel Words
Bribery
Ad Hominem
Logos
an appeal to credibility or character of a person
an appeal to logic or reason giving evidence and statistics to fully understand what the product does
an appeal to emotion
segment within that target market that is being served advertisements
Target Audience
Target Market
The Decision Maker
The Supporter
person who ultimately makes the purchase
Target Audience
Target Market
The Decision Maker
The Supporter
Pathos
an appeal to credibility or character of a person
an appeal to logic or reason giving evidence and statistics to fully understand what the product does
an appeal to emotion
