NEW
Font size
WorksheetsIQ #1 MKTG MGT MODULE 1
Total questions: 10
Worksheet time: 8mins
IT REFERS TO INTERNAL ACTIVITIES THAT KEEP THE MARKETING EFFORTS OPTIMAL AND MOVING FORWARD.
MARKETING
MARKETER
MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
__________ REFERS TO A COLLECTION OF ACTIVITIES PERFORMED TO INFORM CUSTOMERS ABOUT YOUR GOODS.
MARKET
MARKETING
MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
THIS OCCURS WHN A MAJOR PART OF THE MARKET DISLIKES THE PRODUCT AND MAY EVEN PAY A PRICE TO AVOID IT.
NEGATIVE DEMAND
LATENT DEMAND
FULL DEMAND
NO DEMAND
THIS IS THE SITUATION WHEN CUSTOMERS START MAKING FEWER OF NO PURCHASES OF THE PRODUCT.
NO DEMAND
NEGATIVE DEMAND
LATENT DEMAND
FALLING DEMAND
THIS IS THE DEMAND SITUATION IF THE CONSUMERS ARE ATTRACTED TO PRODUCTS THAT HAVE UNDESIRABLE SOCIAL CONSEQUENCES.
LATENT DEMAND
NO DEMAND
UNWHOLESOME DEMAND
NO DEMAND
THESE ARE THE INTERNATIONAL MARKETS OR CUSTOMERS.
CONSUMER MARKETS
BUSINESS MARKETS
GOVERNMENT MARKETS
GLOBAL MARKETS
IT REFERS TO THE MORE SPECIFIC TYPE OF NEEDS
STATED NEEDS
REAL NEEDS
UNSTATED NEEDS
SECRET NEEDS
WORD OF MOUTH AND BUZZ OR VIRAL MARKETING ARE EXAMPLES OF ___________.
PAID MEDIA
EARNED MEDIA
OWNED MEDIA
BROADCAST MEDIA
THIS CONCEPT PROPOSES THAT CONSUMERS FAVOR PRODUCTS OFFERING THE MOST QUALITY, PERFORMANCE, OR INNOVATIVE FEATURES.
PRODUCTION CONCEPT
SELLING CONCEPT
MARKETING CONCEPT
PRODUCT CONCEPT
THIS OCCURS WHEN THE MARKETER DEVISES MARKETING ACTIVITIES AND ASSEMBLES MARKETING PROGRAMS TO CREATE, COMMUNICATE, AND DELIVER VALUE FOR CONSUMERS SUCH THAT "THE WHOLE IS GREATER THAN THE SUM OF ITS PARTS."
INTEGRATED MARKETING
PERFORMANCE MARKETING
INTERNAL MARKETING
RELATIONSHIP MARKETING
