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WorksheetsIQ #1 SERVICES MKTG MODULE 1
Total questions: 10
Worksheet time: 8mins
ONE OF THE FIRST TO DESCRIBE SERVICES IN YEAR 1960.
REGAN
ROBERT JUDD
AMERICAN MARKETING ASSOCIATION
KOTLER
THE MAJORITY OF SERVICE PRODUCTION IS LABOR INTENSIVE.
FACT
MYTH
ONE OF THE IMPORTANT FEATURES OF SERVICES IS ITS TANGIBILITY
TRUE
FALSE
IT MEANS THAT SERVICES CANT BE STORED.
INTANGIBILITY
INSEPARABILITY
HETEROGENEITY
PERISHABILITY
ACCORDING TO LEVITT, EVERY TANGIBLE CORE PHYSICAL PRODUCT IS ACCOMPANIED BY AN INTANGIBLE SERVICE COMPONENT
TRUE
FALSE
THESE ARE GOODS WHICH ARE PACKED AND THE CUSTOMERS CAN SEE, EVALUATE AND TRY THEM PRIOR TO PURCHASE
EXPERIENCED GOODS
MERCHANDISE GOODS
VERY GOOD
SEARCH GOODS
IT MEANS THAT THE QUALITY, LENGTH OF TIME IT TAKE TO DELIVER, AND SCOPE OF SERVICE GIVEN VARY WIDELY.
INTANGIBILITY
PERISHABILITY
HETEROGENEITY
INSEPARABILITY
WHAT IS THE SUBJECT CODE OF SERVICES MARKETING?
MME 01-18
MME 04-18
MME 07-18
MME 08-18
KOTLER PROPOSED HOW MANY CATEGORIES FOR PRODUCT-SERVICE RELATIONSHIP?
2
4
6
8
SERVICES CAN ALSO BE OFFERED BY PRIVATE SECTOR
TRUE
FALSE
