A marketing company has recently hired a new CEO. She blogs regularly on social media to discuss ways to improve products and reduce the negative impacts on the environment. This behavior is known as: 

 A well-known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentations be made more social? 

Which of the following is a SMO technique that can aid in search engine optimization? 

A company specializing in reselling shoes wants to expand its business quickly. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers interested in shoes? 

 Which organization will likely experience the highest impact of implementing an aggressive social media marketing campaign? 

Mariah works for a nonprofit and is creating a social media campaign to encourage followers to sign up for their monthly email newsletter. Which would be the most effective way for her to optimize her social media campaign? 

What social media metric best measures the number of followers who noticed and responded to a paid advertisement? 

A company aims to increase sales from social media sites by 5% in the next quarter. They know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from followers to lead to sales. What is the company trying to calculate? 

When evaluating a visualization of social network members, the influencers are generally considered the most important. This is known as?

An airline customer service department must notify passengers when a flight is delayed. Which of the following is an example of an intelligent goal mission statement for the customer service department? 

A fitness gym club has spent significant time and money building an online presence on social media. They have built pages on several platforms, gathered an audience, and posted regularly. How can the club ensure they stay on top of rapidly changing trends in social media? 

Jonathan works on the marketing team of a regional sporting goods company. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the last year. What type of social media report would be the most appropriate to use as the basis for this presentation? 

A company had an error in their system that did not allow users to purchase their product. The customers quickly grew angry about the situation and began posting negative comments on several popular social media sites. The company was in the response stage of managing the crisis. What should they do?

 A company has determined that their typical customer hears about their products from their social media network, visits the company website, and then makes a purchase. What type of conversion attribution model is this? 

Jared has been assigned to review the company’s social media policies. As he examines the ethical guidelines, he identifies that the code of conduct section needs improvement regarding employees’ personal social media usage guidelines. Why is it important to include personal social media usage guidelines?

Sam, the clothing company owner, is very vocal on political topics and expresses his opinions on the company's Twitter account. What are the most likely risks due to this behavior? 

 James is creating a social media strategy plan to help drive company sales. He selects various personas that might shop at the online store and ranks them based on their possible level of interest in the product. Which Stage of the social media strategy plan cycle is he in?

Teri is the Social Media Strategist for large educational institutions and is responsible for social media risks within their communities. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage requires assigning probability levels to threats?

Katie has launched a new natural makeup line and is looking to offer her lipstick line to potential new customers using a social media campaign. She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when identifying potential influencers for her audience?

 A company is developing a service to offer clients. The service includes daily posts on popular social media platforms, including information about the selected products, a map of the client's current location, and the date/time the product is available. What kind of business client would best benefit from this social media campaign? 

During which stages of the social media strategy planning cycle should you optimize social media (SMO)? 

Sarah works for a company that sells clothing for women both online and in select retail stores. She is analyzing the company’s social media plan. Which of the following should she have completed first? 

Which of the following is the benefit of social media auditing? 

 Dylan works for a small software start-up looking to use Facebook and Twitter to increase future revenues by building the customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?

The author of a series of novels will be making appearances to sign their work at a significant fan conference. What would be the best strategy to attract the largest number of customers to the signing?

What is the disadvantage of using social media? 

A small book publishing company wants to promote its titles through social media. Which strategy would best support them? 

A startup business designs fabric patterns for the home fashion industry. What kind of platforms will best meet the business’s social media marketing needs? 

 To be considered as part of the brand's primary audience, a persona must be: 

. Which of the following is a benefit of researching and creating social media personas for a business?

 Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found internet articles describing various games he wants to incorporate into his content. Which of the following is the best practice for using curated content ethically? 

A tech company has an active presence on multiple platforms. It has a variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network to increase sales and revenue. The company plans to add paid advertising and leverage its organic advertising. What would help them choose the best platform to achieve their goals?

Bill owns a small local video production company. His current customer base consists mainly of local musicians looking for live concert music videos and small startup businesses needing social media video advertising. His goal is to increase his bookings. When he creates a social media posting, which of the following messages would be a compelling call to action?

David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the site. These policies allow David’s organization to collect and use data about the user, such as their interests. Which of the following would be an inappropriate use of this information? 

 A company can use statistics from social media to predict user behavior. What kind of big data strategy is this?

Alice works in social media marketing for an established online shoe company. The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends. During which stage of these social media campaigns should Alice define her audience's positions in the social media funnel?

A marine biology expert works as a guide with a whale-watching tour company. He wants to communicate information on scientific research, videos of whale sightings, and other events to potential tour customers and whale conservationists. He also wants to share information from his industry peers. Which social media tool can he use to meet these needs? 

A significant winter storm has closed a highway that runs through a national park. The park service announces the closure of microblogging sites and significant social media sites. They get several responses from park visitors requesting evacuation assistance. This behavior is commonly known as: 

Why is an organization need to use the same name, username, and e-mail address across multiple social media platforms?

A company noticed a recent spike in online posting about one of its products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next three months. Which significant data value component was missing from the analysis?

Matthew and Ashley are trying to decide whether their company would benefit from having an Instagram account. What are some of the demographic information they must consider to make this decision? 

A game development company wants to create a new action-adventure game. They already have an established online presence that includes many players of their existing games. They ask the players for ideas and scenarios for the new game. What stage of social community building is this?

A yarn store runs an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects? 

Jenn works for a company that sells non-toxic, environmentally friendly cleaning products. She is making a list of content she would like to use in the social media campaign. What content should she create to have an impact across multiple social media platforms? 

 An electronics manufacturer recently released an updated product that corrects the defects of a previous version. Many customers like, comment, and share the company’s posts about the new product. What is this activity called?

You suspect some social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts? 

A small business selling widgets. A recent customer is enthusiastic about her new device and has shared the business’s posts on her social media network. What kind of social media communication is this?

Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy for managing social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected? 

Drew is managing a social media advertising campaign. He has selected a popular social media site. The site has a flat membership fee plus a pay-per-click fee. Drew will also be outsourcing the graphic design of the ads. What information do you need to calculate the cost per click of a campaign?

 Kameron is assigned to minimize the vulnerabilities in his company’s social media communications and online chatting features. His company is launching a new product. Information about the latest product has been leaked to the public ahead of schedule. To mitigate the situation, Kameron first focused on redefining who has access to further product information. What would be the next area to improve?

 Stuart is the social media risk manager for an international drone enthusiasts association. He has noticed various chapters around the world using images and copyrighted materials. What should Stuart do to ensure the association's social media sites comply with various international legal regulations? 

. A self-employed motivational speaker is active on several forms of social media, including Twitter, Facebook, and Youtube. However, he needs more time and resources to maintain a presence on other social media sites. What is the most cost-effective way to ensure potential customers can still reach him?