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WorksheetsMarketing Foundations Unit test
Total questions: 75
Worksheet time: 2hrs 53mins
Name
Class
Date
1.
1. Marketing connects __________ to _____________.
a)
Goods to services
b)
Industrial products to consumer products
c)
Producers to consumers
d)
Workers to salespeople
2.
In an overall sense, where does marketing occur?
a)
Wherever advertisements are
b)
Wherever stores are
c)
Wherever customers are
d)
Wherever trucks are
3.
Which of the following cannot be marketed?
a)
Goods and services
b)
Celebrities
c)
Ideas
d)
All of the above can be marketed
4.
The process of planning, pricing, promoting, selling, and distributing products to satisfy customers' wants and needs.
a)
Target marketing
b)
Marketing
c)
Segment marketing
d)
Relationship marketing
5.
Which marketing function can help businesses predict how much will be sold in a given period of time?
a)
Distribution
b)
Marketing Information Management
c)
Selling
d)
Promotion
6.
Transportation, storage, and inventory control are activities of which marketing function?
a)
Distribution
b)
Pricing
c)
Promotion
d)
Selling
7.
What function is concerned with making decisions about investments and credit?
a)
Marketing Information Management
b)
Pricing
c)
Financing
d)
Distribution
8.
What is the marketing function demonstrated in the following situation? While shopping at the mall, Susan is asked to fill out a survey about her preferences on different brands of perfume.
a)
Product/Service Management
b)
Marketing Information Management
c)
Selling
d)
Pricing
9.
Creating new products, services, images, or ideas that will influence consumer buying behavior is an example of
a)
Distribution
b)
Selling
c)
Financing
d)
Product/Service Management
10.
Coca Cola test marketed New Coke by conducting taste testing in focus groups. What marketing function did they implement?
a)
Promotion
b)
Selling
c)
Marketing Information Management
d)
Product/Service Management
11.
Trey hangs posters advertising the school play in local businesses. What marketing function did Trey implement?
a)
Promotion
b)
Selling
c)
Distribution
d)
Financing
12.
Target discounts their selection of winter coats in mid-February. What marketing function did they implement?
a)
Promotion
b)
Selling
c)
Distribution
d)
Pricing
13.
Firestone decided to offer a new line of snow tires. Under which marketing function does this decision fall?
a)
Distribution
b)
Product/service management
c)
Pricing
d)
Promotion
14.
Many grocery stores offer the option to accept credit cards for payment making it easier for customers to make purchases. This is an example of which marketing function?
a)
Financing
b)
Marketing information management
c)
Product/service management
d)
Selling
15.
Car dealers emphasize personal contact with their customers in order to better determine and respond to customer wants and needs. This is an example of which marketing function?
a)
Product/service management
b)
Marketing information management
c)
Selling
d)
Distribution
16.
Landyn and Dalton recently dined at Outback steakhouse. Upon completing their meal, they completed a customer comment card rating the restaurant's food, service, and atmosphere. What marketing function did they participate in?
a)
Pricing
b)
Promoting
c)
Selling
d)
Marketing information management
17.
Surfside Casuals rents warehouse space during the months of January and February to store merchandise ordered for the spring and summer seasons. What marketing function does this activity demonstrate?
a)
Distribution
b)
Finance
c)
Selling
d)
Product/service management
18.
Adding new features to a product, such as updating the iphone, is an example of which marketing function?
a)
Marketing information management
b)
Pricing
c)
Product/service management
d)
Selling
19.
Raising the price of the hot new Christmas toy because of predicted increase demand is an example of which marketing function?
a)
Marketing information management
b)
Pricing
c)
Promotion
d)
Distribution
20.
Suave wants to add a new coconut/chocolate flavor to their shampoo line. What type of utility does this fall under?
a)
Place utility
b)
Possession utility
c)
Form utility
d)
Time utility
21.
Which of the following is an example of adding utility to a product?
a)
Making sure products are made in a cost-effective way
b)
A marketer inventories items currently in stock before new items arrive
c)
A bank installs ATM's in sporting arenas
d)
A store's mall access is made more secure by closing at 8 p.m.
22.
A store's policy states "we accept only cash." Which marketing utility does this affect?
a)
Time
b)
Place
c)
Form/task
d)
Possession
23.
A customer takes clothes to the dry cleaner to be cleaned. Which marketing utility is this an example of?
a)
Time
b)
Place
c)
Form/task
d)
Possession
24.
All of the Valentine's candy is stores is marked down after Valentine's day because it is no longer deemed to have as much value to customers. Which marketing utility is this an example of?
a)
Time
b)
Place
c)
Form/task
d)
possession
25.
The four elements that make up the marketing mix are:
a)
price, product, place, and purchasing
b)
product, place, purchasing, and distribution
c)
product, distribution, purchasing, and price
d)
product, place, price, and promotion
26.
A ____________is anything offered to a market by the business to satisfy needs, could include physical products or intangible services.
a)
Price
b)
Product
c)
Place/Distribution
d)
Promotion
27.
____________includes the location and methods used to make the product available to the consumer.
a)
Price
b)
Product
c)
Place/Distribution
d)
Promotion
28.
The__________is the amount the customer will pay for the product. The value of money or its equivalent placed on a good or service.
a)
Price
b)
Product
c)
Place/Distribution
d)
Promotion
29.
______________is any form of communication a business or organization uses to inform, persuade, or remind consumers about its products or services.
a)
Price
b)
Product
c)
Place
d)
Promotion
30.
Which marketing mix element deals with communication between producers and consumers?
a)
Price
b)
Product
c)
Place
d)
promotion
31.
Decisions made about quality, quantity, size, color, and packaging are part of ____________ strategies.
a)
Place
b)
Price
c)
Promotion
d)
Product
32.
The most important part of the product marketing mix element is
a)
The guarantee
b)
The packaging
c)
Available options and features
d)
None of the above
33.
If you are trying to determine which stores should sell your products where they can easily be obtained by customers, you are thinking about which marketing mix element?
a)
Product
b)
Place
c)
Price
d)
Promotion
34.
Which marketing mix element is the easiest to change quickly?
a)
Product
b)
Place
c)
Price
d)
promotion
35.
What component of a marketing plan would be the most useful to evaluate a businesses' current situation and where that business stands in comparison to its competitors?
a)
Business plan
b)
Executive summary
c)
Appendix
d)
SWOT analysis
36.
Which of the following is a possible external threat that a business might identify as a result of conducting a situational analysis during the marketing planning process?
a)
Downturn in the economy
b)
Change in pricing structure
c)
Contract with a new supplier
d)
Decrease in operating expense
37.
What element of the marketing mix is most concerned with creating convenience for customers in relation to the product's accessibility in the market?
a)
Product
b)
Place
c)
Price
d)
Promotion
38.
If a situational analysis (SWOT analysis) has revealed that a company has a comprehensive, current, and flexible database system, it has identified a (an)
a)
Internal strength
b)
External asset
c)
Product benefit
d)
Technological flaw
39.
Which of the following statements is false regarding why a SWOT analysis is used?
a)
To build on the strengths of a business
b)
To minimize the weaknesses of a business
c)
To reduce opportunities available to a business
d)
To counteract threats to a business
40.
Which of the following could be a strength for a business?
a)
Weather
b)
A new international market
c)
A price that is too high
d)
A location with heavy foot traffic
41.
Which of the following could be a weakness for a business?
a)
Competitors with access to better channels of distribution
b)
Poor quality goods and services offered
c)
Special marketing expertise
d)
A competitor down the street closing their business
42.
Which of the following could be an opportunity for a business?
a)
Having high quality processes and procedures
b)
Moving into new market segments that offer improved profits
c)
Damaged reputation
d)
A new competitor in your neighborhood
43.
Which of the following could be a threat for a business?
a)
Changes in technology
b)
Location of your business
c)
Lack of marketing expertise
d)
A competitor down the street closing their business
44.
Which of the following statements is true about preparing a SWOT analysis?
a)
A SWOT analysis is objective
b)
You should ignore what your competitors are doing and only focus on your own business
c)
A SWOT analysis should only be conducted once a year
d)
Your SWOT analysis should be specific, to the point, and avoid grey areas
45.
Which of the following is not typically an element of a SWOT analysis?
a)
Strengths
b)
Weaknesses
c)
Opportunities
d)
Time factors
46.
When is it appropriate to conduct a SWOT analysis?
a)
Twice a year
b)
Anytime
c)
Only when a problem occurs within the business
d)
When management says to conduct one
47.
When conducting a SWOT analysis, you must consider the following two internal factors:
a)
Strengths and weaknesses
b)
Opportunities and threats
c)
Strengths and threats
d)
Opportunities and weaknesses
48.
The first step in the marketing segmentation process is to
a)
Define the market
b)
Position offer in the market
c)
Target the market
d)
Segment the market
49.
A target market is
a)
The group of customers a business seeks to attract who have specific, similar needs
b)
The group of 5 to 10 people that a business markets to on a daily basis
c)
All of the customers who shop at target
d)
A customer who has an unfulfilled desire and is financially able and willing to fill that desire
50.
Marketers segment markets to achieve which of the following objectives
a)
To create an offer that best fits the desires of the groups that exist in that market
b)
To identify the most appropriate media for advertising
c)
To better understand their target segments
d)
All of the above
51.
The more ______________there is in the marketplace, the more ________is required.
a)
Similarity; segmentation
b)
Diversity; mass marketing
c)
Diversity; segmentation
d)
None of the above
52.
Henry Ford offering the Model T automobile to the public in "any color they want as long as its black" is a prime example of
a)
Mass marketing
b)
Market segmentation
c)
Market positioning
d)
Corporate branding
53.
All of the following are advantages of the mass marketing approach except
a)
One product is offered
b)
Satisfies the needs of the majority
c)
One advertising campaign is needed
d)
One marketing strategy is required
54.
A marketer who advertises wheelchairs in a surfing magazine does not know how to successfully develop a
a)
Service
b)
Marketing mix
c)
Product plan
d)
Target market
55.
Marketers study what customers want and need, then they
a)
Carefully record what they learn
b)
Compare those needs and wants with their own
c)
Develop and market products to meet those needs
d)
Send the results to the customers
56.
When segmenting the consumer market, the variables that make up the behavioral category include
a)
Location, climate, and city size
b)
Usage rate, brand loyalty, and features desired
c)
Family size, income level, and ethnicity
d)
Hobbies, sports, and interests
57.
When Sketchers shape-ups debuted, most people reacted to the attractiveness (or lack thereof) of the shoe, so the company changed the look of the shoe to appeal to new markets. This is an example of
a)
Demographic segmentation
b)
Geographic segmentation
c)
Psychographic segmentation
d)
Behavioral segmentation
58.
Segmenting a market to target only customers based in the Northeast region of the country would be an example of
a)
Demographic segmentation
b)
Geographic segmentation
c)
Psychographic segmentation
d)
Behavioral segmentation
59.
Which of the following is demographic information that businesses might monitor when making marketing decisions?
a)
Income
b)
Opinions
c)
Traits
d)
Values
60.
Which of the following is not a demographic characteristic?
a)
Age
b)
Income level
c)
Location
d)
Education level
61.
Target markets are important factors to consider when businesses are
a)
Positioning their corporate brands
b)
Establishing their accounting systems
c)
Distributing budget information
d)
Analyzing personnel reports
62.
Marketers use all of the following categories to organize segmentation variables except:
a)
Demographic segmentation
b)
Geographic segmentation
c)
Biographical segmentation
d)
Psychographic segmentation
63.
Marketers have discovered that a household containing one person has quite different needs from a household consisting of a parent with one or more children. Family size is a ____________variable.
a)
Demographic
b)
Geographic
c)
Behavioral
d)
Psychographic
64.
Marketers often segment the product on how often a customer uses the product. Usage rate is a _____________ variable.
a)
Demographic
b)
Geographic
c)
Behavioral
d)
Psychographic
65.
Consumers vary in how loyal they are to a particular brand. Brand loyalty is a ____________ variable.
a)
Behavioral
b)
Psychographic
c)
Demographic
d)
Geographic
66.
People who participate in the same activities and hobbies tend to have similar buying patterns. Hobbies are a ___________ variable.
a)
Geographic
b)
Psychographic
c)
Behavioral
d)
demographic
67.
Climate has a huge impact on determining what customers need. Climate is considered a ____________ variable.
a)
Demographic
b)
Behavioral
c)
Geographic
d)
Psychographic
68.
People at different ages have different needs and wants. Age is a _______________ variable.
a)
Demographic
b)
Geographic
c)
Psychographic
d)
Behavioral
69.
Many marketers have discovered that market size varies within the size of a city. City size is a ______________ variable.
a)
Demographic
b)
Geographic
c)
Psychographic
d)
Behavioral
70.
In order to make a product fit a specific target market, marketers can do all of the following except:
a)
Change the product by adding different features
b)
Change the group of people being targeted
c)
Change advertising strategies
d)
Change where the product is sold
71.
Customers making up a target market must have all of the following qualities except:
a)
Clearly defined wants and needs that the product can meet
b)
Money to buy the product
c)
Living close enough to the business to buy the product
d)
Willingness and authority to buy the product.
72.
A mass market consists of
a)
All customers for all products
b)
A few potential customers for a few products
c)
All customers in search of new products
d)
All customers for a specific type of product
73.
Mass marketing
a)
Takes less experience than target marketing when selling to small markets
b)
Is often efficient and inexpensive
c)
Satisfies a small number of customers
d)
Needs just one marketing mix because it puts all customers in the same group
74.
Mass Marketing involves
a)
Appealing to the entire market with a broad message
b)
Only selling to stores that buy in bulk
c)
Splitting the market into groups with similar interests
d)
Studying marketing in a setting with a large group of people
75.
Emily is a 13-year-old, Caucasian, female student at her high school, and she might be in the market for girls gym clothes. What type of segmentation did the marketers use to come to that conclusion?
a)
Psychographic segmentation
b)
Behavioral segmentation
c)
Demographic segmentation
d)
Geographic segmentation
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