WorksheetsAttitude and attitude change
Total questions: 10
Worksheet time: 9mins
Name
Class
Date
1.
The cognitive component of an attitude deals with
a)
connections between our attitude and purchase behaviour
b)
beliefs about specific attributes or an overall object
c)
intentions to purchase a product
d)
cognitive emotionalism associated with a particular purchase
2.
Attitude is an enduring organisation of motivational, emotional, perceptual and cognitive processes
a)
False
b)
True
3.
Each individual may evaluate the same belief differently because all of us have
a)
unique motivations and personalities
b)
different past experiences
c)
different reference groups
d)
All of the given answers are correct
4.
The cognitive component of an attitude deals with
a)
connections between our attitude and purchase behaviour
b)
beliefs about specific attributes or an overall object
c)
intentions to purchase a product
d)
cognitive emotionalism associated with a particular purchase
5.
In general, the components of an attitude tend to be unbalanced
a)
False
b)
True
6.
The behavioural component of an attitude is manifested by
a)
statements of feelings
b)
statements of beliefs
c)
actions or statements of behavioural intentions
d)
the impact of the attitude on other attitudes
7.
The more consistency exists among the components of an attitude, the more favourable the overall attitude is
a)
False
b)
True
8.
Attitude change strategies can initially focus on the
a)
cognitive component
b)
affective component
c)
cognitive component, affective component or behavioural component
d)
behavioural component
9.
The affective component of an attitude
a)
requires the prior existence of the cognitive component
b)
is based on the cognitive component
c)
is independent of the cognitive component
d)
can precede the cognitive component
10.
Which of the following is important for the successful use of humour to affect attitudes
a)
Do not identify the brand until the end of the message
b)
Use subtle humour
c)
Do not make fun of potential users
d)
Use subtle humour and do not make fun of potential users
100 %
