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WorksheetsSFMC: Advanced Cross Channel
Total questions: 61
Worksheet time: 1hrs 1mins
What are some of the tools that can be used to support implementation of the custom preference center in Marketing Cloud? (choose all that apply)
Web Collect
Smart Capture
DEManager
SOAP API
True or false: SQL Query Activity will create a target data extension once it is configured and executed?
True
False
What prefix should be used to reference shared data extensions in an Enterprise 2.0 account?
Enterprise.
Ent.
Shared.
Which of the statements is not applicable for the Overwrite data action setting in import activity?
Target object should have at least one attribute set as Primary Key
Prevents the possibility for data recovery
Only data extension can be selected as target object
Replaces all records in the target object
What segmentation tool in Marketing Cloud will enable you to use subscriber attributes and fields from one or more data extensions?
Groups
Data Filters
SQL Query Activities
What is the purpose of the IP Warmup? (choose all that apply)
Set the "right" temperature for delivering your emails
Plan and schedule execution of the marketing campaign across entire account
Slowly and methodically build up sending history over approximately one month
Identify most active and engaged customers in your database
What are the components of the Sender Authentication Package (SAP)?
Dedicated IP Address, Company Domain, IP Warming Guide
Private Domain, Reply Mail Management, Sender Classification
Private Domain, Dedicated IP Address, Reply Mail Management
Reply Mail Management, Account Branding, Private IP Address
Sender Policy Framework binds domain name with ...
a list of authorized IP addresses to send messages using that domain
a private encryption key used to verify email message against the sending domain
AMP powered email is perfect for: (Select 2)
Personalization based on data attributes
Interactive forms
Inbox interactions
Real-time email content experiences
AMP framework is:
A Google product
Alternative to AMPscript
A no-code personalization approach
An open-source HTML framework
Interactive Email forms: (Select 2)
Supports ~80% of email opens
Provides an easy block building experience
Are a code-based approach
Can have text-based personalization as well.
Is AMP supported in Outlook?
No
Yes
What is the user experience if the customer receives AMP in a non-supported inbox? (Select 2)
The mail is not delivered
An error is shown in place of the AMP powered content block
The developer can code the fallback to Interactive Email or static/dynamic content built-in Content Builder.
If fallback content is not developed, the block does not show for non-supported inbox.
True or False - Google Audiences can be activated on SMS channel as well:
True
False
Audiences can help you process data from the below channels (select 3)
Social posts
Mobile apps
Ads
Email & Mobile
Web
You want to personalize Google ads for known customers. Which product/functionality you would definitely need to makes this happen?
Google Analytics 360 license
Journey Builder
Google Analytics integration
Ad Studio
Top Datorama features are (select 3)
Ability to connect marketing cloud to multiple ad platforms and activate the data
Visualize AI Powered Insights
Reporting Across Channels and Campaigns
Connect and Unify All Marketing Data
Create customer buckets within CRM based upon their engagement history
Example of Datorama data streams are (select 2)
FTP sources
Total connect
API connectors
Lite connect
How can you use calculated Dimensions?
Helps you manually manipulate the data coming in Datorama
Calculated dimensions are available at the database level hence they have a larger scope to query the incoming data.
It lets you extract Names/IDs from current dimensions separated by delimiters.
To classify the data based upon an existing dimension name.
Private short code is...
Five- or six-digit number assigned to a single entity for use in sending SMS messages
Five- or six-digit number assigned to a shared entity for use in sending and receiving SMS messages.
Five- or six-digit number assigned to a shared entity for use in sending SMS messages.
Five- or six-digit number assigned to a single entity for use in sending and receiving SMS messages.
What are the examples of Message Templates? (select 2)
Feedback
Send email
Data Capture
Outbound
Inbound
Without Marketing Cloud SDK, which mobile push scenarios are not possible? (select 2)
No device analytics
No mobile push message personalization
No audience segmentation
No rich push, inbox, location-based or in-app messaging
What is true about “session message” in the context of WhatsApp Messages? (select 2)
Freeform customer communications that can include text or media content.
These are created using a WhatsApp template
Template Content needs to be approved by WhatsApp before sending to users.
Response messages to user-initiated conversation.
What can you achieve once you use WhatsApp activity with Journey Builder?
Customers can set up journeys to send transactional messages and listen for user-initiated messages and send automated responses.
Customers can provide a chatbot-like experience once they set up WhatsApp activity with Journey Builder.
Marketers can not set up a journey with a WhatsApp audience without a phone number
Session messages can only be created using an API entry source and can be used following a wait until activity
Einstein can (select 3):
Personalize Customer Engagement
Create AI powered journeys
Turn Insights into Actions
Selects the data source most apt for a campaign
Improve Campaign Performance
Einstein Send Time Optimization can help marketers...
Be above the fold (and your competitors) in the email inbox to capture the attention of your subscribers.
To combine learning algorithms with customer profiles to determine the next best product or content for everyone
Identify the most appropriate day to send the email message. Although STO cannot suggest the appropriate time to send an email
Understand the factors that predict engagement, spot trends, and measure audience health.
What is true about Einstein Recommendations (select 2)
Capture customer behavior in a profile of preferences for every individual
Combine learning algorithms with customer profiles to determine next best product or content for everyone
The algorithm can be altered and one can add more factors which impacts the recommendation
It creates the AI powered journey entry audience
It saves time with pre-configured decision splits based on Einstein’s engagement likelihood scores
Einstein Engagement Scoring is useful when...
A marketer wants to seamlessly drag and drop blocks into your campaigns
Marketers need to create both Email and MobilePush predicted engagement splits in order to pinpoint your customers’ channel preference
Marketers need to stay on top of performance changes and use provided insights to improve journeys and batch campaigns.
Marketers need to understand the factors that predict engagement, spot trends and measure audience health.
Select two key Einstein Content Selection features.
Create one email and let the AI automate a unique message for every subscriber
Track asset performance across messages in real-time to inform content strategy
Monitor campaign performance without the need to manage multiple reports.
Compare the impact of phrases, tone, and punctuation on subject line engagement over time.
What is true about Personalization Builder? (Select 2)
A user has access to algorithms and can make changes to them based upon the need
It uses self-learning algorithms
Marketing Cloud Personalization Builder is an engine that provides recommendations based on predefined algorithms
Personalization Builder is designed to work with eCommerce products specifically and content that support sales on digital channels
How is Affinity Profile and Catalog Categories connected?
Keywords/Fields used in the catalog import & Collect have no impact on Affinity calculation
Affinity Profile is calculated based upon the number of catalog categories
Affinities are built using an algorithm that weights purchases and clicks
Categories in the catalog and the affinity graph should represent potential buying decisions your customer may make
It is possible to fast-track the “learning” through a one-time historical purchase feed.
True
False
Streaming catalog updates lets you...
Update Catalog data once per day when customer web server pushes updates into PI Catalog
Update Catalog data in real-time by adding a Collect Code tag to your page that sends data directly to the API each time a user views that page
Update Catalog data in real-time by letting having a beacon communicate about the purchases made on the site
Update Catalog data once per day by pulling a file into PI Catalog
A batch upload will require... (Select 2)
Catalog Tracking Level
Product schema
User Tracking Level
Attributes/Fields
How does Collect code work?
Allows Personalization Builder to gather implicit and explicit user web behavior
Update products and content details in real-time
Can be a combination of all the above depending on your combination and customer requirements
Collect data about subscriber/visitor behavior
What Clouds does Distributed Marketing work with? (select all that apply)
Salesforce Marketing Cloud with Journey Builder enabled
Salesforce Sales & Service
Experience Cloud
Industry Clouds
License requirements for Distributed Marketing
Marketing Cloud - can access Journey Builder and Content Builder
Non-Marketing Cloud - access to Campaign, Contact, Lead and/or Person Account, plus ability to make an API call
True or False - Native tracking within Distributed Marketing requires MC Connect.
True
False
What are the top features you can achieve with Distributed Marketing? (select 2)
Enable compliance with brand standards
Helps create a single view of customer for the business partner
Provide anyone access to the approved content
Imports data from multiple other data sources where a franchise is storing it
Which segments are the best fit for Distributed Marketing? (select 2)
B2B
B2C
Direct Sellers
Franchise owners
What are the three main features of Social Studio? (select all that apply)
Social Customer Service
Social Listening
Social Insights
Social Studio Analyze lets you (select 3)
Dashboards provide an instant overview of activity, partnered with powerful multi-level filtering in Workbenches social analytics
Ingest data from other sources and helps you create a single view of customer with Social studio
Automatically label, sort, and report on posts in a way that suits your organization
Identify e-commerce activities initiated by the social media activity.
Identify and analyze the behavior of social audience persona
What are the scenarios when we should opt for Social Studio + Datorama?
(select 2)
When we would want to activate the social audience for a certain ad campaign
Need to create Journey Builder entry audience.
Measure social’s contribution to ROI on every campaign
Understand how creative is driving revenue and conversions on social plus all other channels
Please select the most important features of Social Customer Service (select 2)
It is omnichannel by design which means you can integrate various messaging channels, phone, email and more
This feature natively connects social to the customer record in the CRM
It can help you better track your customer activities on the various social platform
You can show ads as well with the help of this feature
True or False: The Marketing Cloud Contact ID/Subscriber Key can be updated, merged and split using Data Designer.
True
False
A ____ is an individual added to any contact database within a customer’s instance of Marketing Cloud, and any other individual to whom the customer sent a message via any channel using the Marketing Cloud.
contact
customer
subscriber
lead
A ___ is an individual added to Marketing Cloud and has been sent a message from the platform
customer
lead
contact
subscriber
In order to install the MC Connector, what needs to be enabled?
Business Units
All of the above
Subscriber Key
Sender Authentication
"___ by user is less restrictive, does not take into effect password policies and users configured without entering their password."
Integrate
Scope
Non-Scope
Enhance
What option describe a good approach for journey design?
Ask people on Partner Community for help
Think of goal, audience & data, content & channels, flow & experience
Build DE's, configure journey and run with it
Get your client to tell you exactly what they want
How are you able to check the happiness of your subscribers using Social Studio?
Sentiment Analysis
Source Groups
Keyword Groups
Filters
When can a Subscriber re-enter a journey in Marketing Cloud?
Re-enter after exiting
No re-entry
Re-entry after wait period
Re-entry anytime
What advertising accounts are you able to set up with Advertising Studio?
TikTok
Amazon Marketplace
What high level metrics are available by default for each segment on the User Segments screen? (Select all that apply.)
Members
Revenue
Activations
Change Percentage
Drops
In Interaction Studio, when combining multiple segmentation rules together, what type of operator logic is supported?
"AND"
"INCLUDES"
Both "AND" & "OR"
Both "AND" & INCLUDES"
In Interaction Studio, multiple "Rule Groups" are supported.
True
False
What are the most important ways segments are used by Marketing Cloud Personalization? Select two answers.
Activation
Data Integration
Insight and Analysis
History Tracking
In Interaction Studio, it is possible to compare multiple segments against each other on one screen.
True
False
In Interaction Studio, what is the purpose of segment rules?
They define the location of the recommendation models on your site or in your app
They tell you when you can and cannot use segments
They govern how segment data is filtered and sorted
They define which visitors will be included or excluded from a segment
In Interaction Studio, when are filters and goals configured?
Before segments are created since you must define a filter or goal before you create a segment from it
After campaigns are launched and segments are defined so there is data available for the campaign
They are created anytime since segment, goal, and filter data is historical
Before a campaign is launched, but after segments are defined because they are recorded for all relevant activity starting from the time of creation
What are the options for logic gates when creating segments?
You only choose one logic gate (and/or) per group and one logic gate across groups
You choose multiple logic gates between rules and groups of rules
Logic gates vary per group but must be the same between multiple groups
Only one logic gate is available between rules and groups of rules
