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WorksheetsIQ #2 STRATEGIC MARKETING MANAGEMENT MODULE 2
Total questions: 10
Worksheet time: 5mins
IT OUTLINES THE ARCHITECTURE OF VALUE CREATION BY DEFINING THE ENTITIES, FACTORS, AND PROCESSES INVOLVED IN DELIVERING AND CAPTURING VALUE IN THE MARKETPLACE.
MARKETING MODEL
FREEMIUM MODEL
BUSINESS MODEL
ARTISTIC MODEL
IT DESCRIBES THE STRATEGY OF ADOPTING AN ALREADY EXISTING BUSINESS MODEL.
FREEMIUM MODEL
FRANCHISING MODEL
BRICKS-AND-CLICKS MODEL
RAZORS-AND-BLADES MODEL
BUSINESS MODELS ARE THE SAME TO ALL KINDS OF BUSINESSES
TRUE
FALSE
_________ OUTLINES THE LOGIC OF HOW AN ORGANIZATION CREATES MARKET VALUE.
STRATEGY
TACTICS
PLAN
MODEL
THESE ARE ENTITIES THAT WORK WITH THE COMPANY TO CREATE VALUE FOR TARGET CUSTOMERS.
CUSTOMER
COMPANY
COMPETITORS
COLLABORATORS
IT REFERS TO POTENTIAL BUYERS, TYPICALLY DEFINED BY THE NEEDS THE COMPANY AIMS TO FULFILL WITH ITS OFFERINGS.
COMPANY
TARGET CUSTOMERS
COLLABORATORS
CONTEXT
IT DEFINES THE VALUE THAT AN OFFERING AIMS TO CREATE FOR THE RELEVANT PARTICIPANTS IN THE MARKET.
VALUE EXCHANGE
VALUE PROPOSITION
VALUE CREATION
VALUE OFFERING
THE ABILITY TO CREATE SUPERIOR VALUE FOR CUSTOMERS, COLLABORATORS, AND THE COMPANY IS THE ULTIMATE CRITERION FOR ACHIEVING MARKET SUCCESS.
TRUE
FALSE
IT REFERS TO A SET OF SPECIFIC ACTIVITIES EMPLOYED TO EXECUTE A GIVEN STRATEGY
STRATEGY
PLAN
TACTICS
GAME PLAN
IT REFERS TO THE PROCESS OF INFORMING CURRENT AND POTENTIAL BUYERS ABOUT THE SPECIFICS OF THE OFFERING
INCENTIVES
PRICE
COMMUNICATION
DISTRIBUTION
