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CONSUMER BEHAVIOUR EXERCISE

Total questions: 16

Worksheet time: 16mins

Name
Class
Date
1.

Which of the following is incorrect about characteristics of culture?

a)

CULTURE IS LEARNT

b)

CULTURE CAN SATISFY NEEDS

c)

CULTURE IS SENSITIVE

d)

CULTURE IS DYNAMIC

2.

CULTURE IS LEARNING PROCESS. IT CAN BE LEARNT THROUGH

I FORMAL LEARNING

II INFORMAL LEARNING

III TRADITIONAL LEARNING

IV TECHNICAL LEARNING

a)

I, II AND III

b)

I, II AND IV

c)

I, III AND IV

d)

I, II, III AND IV

3.

THE UTILIZATION OF SMARTPHONES AND OTHER TECHNOLOGICAL GADGET SUCH AS COMPUTERS AND TABLETS AMONGST THE ELDERLY POPULATION HAS BEEN ON THE INCREASE OVER THE PAST DECADE. WHICH ONE OF CULTURE IS REFERRING TO?

a)

CULTURE CAN SATISFY NEEDS

b)

CULTURE IS DYNAMIC

c)

CULTURE IS SHARED

d)

CULTURE IS LEARNT

4.

A group that is formed in households, school or colleges and even house of worship for people of different religious faiths would thus share similarities in terms of beliefs, rituals and meanings. Which one of culture is referring to?

a)

CULTURE SERVE AS INVISIBLE HAND

b)

CULTURE IS DYNAMIC

c)

CULTURE IS LEARNT

d)

CULTURE IS SHARED

5.

Malaysia has a complex multiracial population, predominantly defined by the major groups such as Malay, Indian and Chinese races, with diverse cultural backgrounds. Based on the statements, which one is true regarding examples of subcultures?

a)

RELIGIOUS SUBCULTURES

b)

GENERATIONAL (AGE) SUBCULTURES

c)

GENDER SUBCULTURES

d)

NATIONALITY AND ETHNICITY SUBCULTURES

6.

SUBCULTURE MAY ALSO BE FORMED BASED ON GENDER DIFFERENCE, SUCH AS SUBCULTURE OF MALES AND SUBCULTURE OF FEMALES. MEN FOR EXAMPLE, ARE INFLUENCED MORE BY?

I COMPETITIVENESS

II SELF-CONFIDENCE

III INDEPENDENCE

IV TACTFULNESS

a)

I, II AND III

b)

I, II AND IV

c)

I, III AND IV

d)

I, II, III AND IV

7.

SOCIAL CLASS IS NOT DETERMINED BY A SINGLE FACTOR, SUCH AS INCOME, BUT IT IS MEASURED AS A COMBINATION OF VARIOUS FACTORS, SUCH AS

I OCCUPATION

II EDUCATION

III POWER

IV PROPERTY

a)

I, II AND III

b)

I, II AND IV

c)

I, III AND IV

d)

I, II, III AND IV

8.

Trickle down effect is the reverse of the ____________, when consumption patterns observed in the upper classes are copied by the lower classes.

a)

counter effect

b)

status float

c)

butterfinger effect

d)

conspicious consumption effect

9.

Which of the following is not types of subculture?

a)

intra-national

b)

geographical culture

c)

national culture

d)

cross-cultural analysis

10.

.............. are persons who have earned high income or wealth through exceptional ability in their profession or business

a)

lower lower class

b)

lower upper class

c)

upper middle class

d)

upper upper class

11.

SUCH A BOUNDARY CLEARLY INDICATES WHO WILL BE INCLUDED AND WHO WILL BE NOT IN A PARTICULAR CLASS. THIS STATEMENT REFERS TO SOCIAL CLASSES ARE ...............

a)

INFLUENTIAL

b)

EXHAUSTIVE

c)

EXHIBIT STATUS

d)

BOUNDED

12.

Which of the following is true?

a)

Aspirational groups are not member, they do not desire to become one at a future date.

b)

MEMBERSHIP GROUPS ARE THE ONES WHICH INSIST ON PEOPLE TO BECOME MEMBERS TO AVAIL BENEFITS OFFERED BY THE SAME.

c)

SECONDARY GROUPS ARE BASICALLY WHOSE MEMBERS ARE CLOSELY KNIT

d)

INFORMAL GROUPS ARE GENERAL GROUPS IN WHICH ONE ASSOCIATES WITH TO KEEP THEMSELVES SELF-UPDATED

13.

Refer to consumer exceeds his/her role by creatively engaging and co-producing value alongside an organization or platform. It is known as ..................

a)

Prosumers

b)

Influencer

c)

Panorama

d)

Personas

14.

............... on the other hand are figurative models that resemble real customers, even down to photos, background information, and personal history

a)

influencer

b)

personas

c)

panorama

d)

prosumers

15.

Which of the following is true the role of technology?

a)

customers can purchase products and get information at limited time

b)

consumers' level of expectation never change

c)

consumers are limited connected

d)

it helps companies to reach all consumers easily and rapidly

16.

In family members' roles, although children might have influenced the motorcycle purchase, the parents are those with the power to decide which motorcycle to buy.

a)

Buyers

b)

Prepares

c)

Deciders

d)

Users