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WorksheetsConsumer Behavior review2
Total questions: 15
Worksheet time: 8mins
____________ is a settled way of thinking or feeling about something.
Attitude
Perception
Motivation
Learning
The sensory memory store...
can process information
detects information and transfers to short-term memory or looses it
detects information sends it to long term memory
is a shop where you can buy sensory memories
Which is not a step in the consumer decision-making process?
Gather information
Identify a target market
Select and evaluate alternatives
Recognize need or want
The consumer decision making process begins when consumers:
they evaluate options
they go shopping
recognize a need
identify what to buy
What is Low involvement decision?
items purchased in irregularly
items that are not purchased frequently
items purchased frequently
What is Personality ?
A mix between behaviors and skills.
Inner psychological characteristics that determine & reflect how a person responds to his/her environment.
Ingrained behaviors that are mostly permanent and difficult to change
Characteristic or habitual inclination or mode of emotional response
Sandra is in the process of buying a new car. She is highly involved in the purchase and perceives significant differences among his three favorite models. Sandra's next step is most likely to be ________.
postpurchase behavior
evaluation of alternatives
opinion leadership
cognitive dissonance
purchase decision
The process by which people select, organize, and interpret sensations is called ________.
consumption
motivation
application
perception
McDonald's placement of a small toy in each Happy Meal as a reward for coming to the fast-food restaurant and ordering its food is an example of:
operant/instrumental conditioning
cognitive learning
classical conditioning
observational learning
________________________ is a frame of mind developed from a person's values, beliefs, and feelings.
Attitude
Lifestyle
Self-concept
Culture
The driving force within individuals that impels them to action is known as ________.
a goal
tension
motivation
a need
personality
How I want to be perceived by myself & others
The Extended Self
The Actual Self
The Ideal Self
The Social Self
