Vector Based. Type, logos and regardless of sizing increases or decreases, there is never pixilation. Illustrator for your projects like

brochures, cards, labels, signs, smaller

menus, and anything that uses type that is to be easily read and understood.

There is no better place to “put it all together”. Vector based fonts and image creation with many of the same tools that Illustrator has; copy/paste your Illustrator file directly into it. great

for larger projects like books, ePubs, larger menus, catalogues, and anything where both photos, illustrations and text are used.

Raster based but be warned, increases in size may result in pixilation of your images. Great for type treatments (your type is on fire, etc.) when made larger than life and reduced. Use for repairing old photos, correcting photos, removing red- eye, scanning images (scanner needed), and combining images.

Vector Based. Type, logos and regardless of sizing increases or decreases, there is never pixilation. Illustrator for your projects like

brochures, cards, labels, signs, smaller

menus, and anything that uses type that is to be easily read and understood.

There is no better place to “put it all together”. Vector based fonts and image creation with many of the same tools that Illustrator has; copy/paste your Illustrator file directly into it. great

for larger projects like books, ePubs, larger menus, catalogues, and anything where both photos, illustrations and text are used.

Raster based but be warned, increases in size may result in pixilation of your images. Great for type treatments (your type is on fire, etc.) when made larger than life and reduced. Use for repairing old photos, correcting photos, removing red- eye, scanning images (scanner needed), and combining images.

coordinated series of

advertisements built around a particular

concept and design solution photographer or illustrator on the content

and composition of an image

allows the user to

manipulate a path’s shape or direction

by clicking the point and moving it

in a direction. They appear along the

beginning of a path, at every curve, and

at the end of a path. You can also add or

subtract anchor points on a path.

to make something publicly

known or to describe something in order

to sell it

a company devoted

to creating advertising for others

a company devoted

to creating advertising for others

- to make something publicly

known or to describe something in order

to sell it

- short, memorable

song about a product

coordinated series of

advertisements built around a particular

concept and design solution photographer or illustrator on the content

and composition of an image

- a company devoted

to creating advertising for others

to make something publicly

known or to describe something in order

to sell it

short, memorable

song about a product

coordinated series of

advertisements built around a particular

concept and design solution photographer or illustrator on the content

and composition of an image

outdoor advertising structure

usually placed along roads or highways,

built to convey messages to passing

pedestrians or motorists

- a financial report to

shareholders of a public corporation

short, memorable

song about a product

- a company devoted

to creating advertising for others

allows the user to

manipulate a path’s shape or direction

by clicking the point and moving it

in a direction. They appear along the

beginning of a path, at every curve, and

at the end of a path. You can also add or

subtract anchor points on a path.

the placement of elements

on the page so that the text and graphic

elements are distributed in one of several

methods but are visually pleasing.

when a design actually extends

past its printed edge so there’s no chance

of white borders when it’s trimmed down

after printing.

the position of text or

graphics, whether left, right, centered or

full justified

smoothing the jagged

appearance of diagonal lines in a

bitmapped image; pixels that surround the

edges of the line are changed to varying

shades of gray or color in order to blend

the sharp edge into the background

when a design actually extends

past its printed edge so there’s no chance

of white borders when it’s trimmed down

after printing.

- ‘catch all’ term referring to all

materials needed to successfully complete

a design project

allows the user to

manipulate a path’s shape or direction

by clicking the point and moving it

in a direction. They appear along the

beginning of a path, at every curve, and

at the end of a path. You can also add or

subtract anchor points on a path.

- the visual image the

public has of a product

- coordinated series of

advertisements built around a particular

concept and design solution

a financial report to

shareholders of a public corporation

short, memorable

song about a product

smoothing the jagged

appearance of diagonal lines in a

bitmapped image; pixels that surround the

edges of the line are changed to varying

shades of gray or color in order to blend

the sharp edge into the background

- technique of using a

personal computer to design images and

pages, and assemble type and graphics,

then using a laser printer or imagesetter to

output the assembled pages onto paper,

film or printing plate

allows the user to

manipulate a path’s shape or direction

by clicking the point and moving it

in a direction. They appear along the

beginning of a path, at every curve, and

at the end of a path. You can also add or

subtract anchor points on a path.

the impression that the

public has of a product

- a water based sealant

applied to printed paper to reduce

scratching and fingerprints & enhances visual appearance. aqueous coatings are available in gloss, dull, and satin sheens and are more durable than varnish art direction - management of the creative and production process for a given project, including instructing a photographer or illustrator on the content

and composition of an image

elements radiate from

a central point, creating balance

prepress photographic proof

made from stripped negatives where

all colors show as blue images on white

paper.

a visual aid to thinking

laterally and exploring a problem, usually

by stating the problem in the center of the

page and radiating outward spokes for

components of the problem

the position of text or

graphics, whether left, right, centered or

full justified

- ‘catch all’ term referring to all

materials needed to successfully complete

a design project

when graphics

and text are distributed equally using a

central line or point

to press an image into paper so

it lies below the surface

the placement of elements

on the page so that the text and graphic

elements are distributed in one of several

methods but are visually pleasing.

when graphics

and text are distributed equally using a

central line or point

when graphics

and text are NOT distributed equally

using a central line or point

elements radiate from

a central point, creating balance

when graphics

and text are NOT distributed equally

using a central line or point

elements radiate from

a central point, creating balance

when graphics

and text are distributed equally using a

central line or point

the placement of elements

on the page so that the text and graphic

elements are distributed in one of several

methods but are visually pleasing.

elements radiate from

a central point, creating balance

when graphics

and text are NOT distributed equally

using a central line or point

- the placement of elements

on the page so that the text and graphic

elements are distributed in one of several

methods but are visually pleasing.

when graphics

and text are distributed equally using a

central line or point

when graphics

and text are NOT distributed equally

using a central line or point

when graphics

and text are distributed equally using a

central line or point

the placement of elements

on the page so that the text and graphic

elements are distributed in one of several

methods but are visually pleasing.

elements radiate from

a central point, creating balance

to press an image into paper so

it lies below the surface

outdoor advertising structure

usually placed along roads or highways,

built to convey messages to passing

pedestrians or motorists

the visual image the

public has of a product

the impression that the

public has of a product

when a design actually extends

past its printed edge so there’s no chance

of white borders when it’s trimmed down

after printing.

prepress photographic proof

made from stripped negatives where

all colors show as blue images on white

paper.

to press an image into paper so

it lies below the surface

an artistic type or style; an area of

expertise

when a design actually extends

past its printed edge so there’s no chance

of white borders when it’s trimmed down

after printing.

- electronic public

display that changes every few seconds;

shared by multiple advertisers

prepress photographic proof

made from stripped negatives where

all colors show as blue images on white

paper.

A designer can cut out or crop

unnecessary parts of an image to improve

framing, highlight a specific subject or

alter the image’s aspect ratio.

technique of using a

personal computer to design images and

pages, and assemble type and graphics,

then using a laser printer or imagesetter to

output the assembled pages onto paper,

film or printing plate

electronic public

display that changes every few seconds;

shared by multiple advertisers

small ads offering or

seeking things such as jobs, cars, or

furniture

a visual aid to thinking

laterally and exploring a problem, usually

by stating the problem in the center of the

page and radiating outward spokes for

components of the problem

- a small book used to

collect design ideas

the visual image the

public has of a product

the impression that the

public has of a product

to organize printed pages in a

specific order

also called junk mail or ad

mail; advertising sent via the postal service

directly to individuals

direct mail

advertising materials that are not simply

flat

the application of a distinct

logotype and.or symbol to make a

company or organization recognizable

along with the marketing that imbues the

company with a personality

the visual image the

public has of a product

the impression that the

public has of a product

- a small book or magazine

containing pictures and information about

a product or service

to press an image into paper so

it lies below the surface

a small book used to

collect design ideas

an artistic type or style; an area of

expertise

the impression that the

public has of a product

larger, typically more bold

typeface used for a book’s title, chapter

titles and other important text

a small book or magazine

containing pictures and information about

a product or service

small ads offering or

seeking things such as jobs, cars, or

furniture

Allows you to change the

complete size of the document without

adjusting the contents of the document

- to organize printed pages in a

specific order

a small book used to

collect design ideas

to organize printed pages in a

specific order

a small book or magazine

containing pictures and information about

a product or service

direct mail

advertising materials that are not simply

flat

small ads offering or

seeking things such as jobs, cars, or

furniture

electronic public

display that changes every few seconds;

shared by multiple advertisers

to organize printed pages in a

specific order

Allows you to change the

complete size of the document without

adjusting the contents of the document

a small book used to

collect design ideas

A designer can cut out or crop

unnecessary parts of an image to improve

framing, highlight a specific subject or

alter the image’s aspect ratio.

folds in alternate

directions (like a fan)

larger, typically more bold

typeface used for a book’s title, chapter

titles and other important text

- to press an image into paper so

it lies below the surface

“dots per inch,” the measure of a

printer’s quality. For high-quality printing,

300dpi is recommended. For example, a

300dpi image at 1200×1800 pixels will

become as a 4×6 inch print.

- larger, typically more bold

typeface used for a book’s title, chapter

titles and other important text

- the visible style of

a company (including the logo and/or

symbol) together with its organization and

behavioral culture

the process of

creating parameters or a set of information

that defines the desires, trends, or interests

of a demographic so that designs can be

pitch or marketed to them

“dots per inch,” the measure of a

printer’s quality. For high-quality printing,

300dpi is recommended. For example, a

300dpi image at 1200×1800 pixels will

become as a 4×6 inch print.

larger, typically more bold

typeface used for a book’s title, chapter

titles and other important text

making a specific element

stand out or draw attention to the eye.

emphasis can be achieved in graphic

design by placing elements on the page in

positions where the eye is naturally drawn,

by using other principles such as contrast,

repetition, or movement. bold and italic

type provides emphasis for text.

a printed dot that becomes

larger than intended due to spreading,

causing a darkening of screened images,

mid-tones and textures; is dependent on

paper stock

- the process of

creating parameters or a set of information

that defines the desires, trends, or interests

of a demographic so that designs can be

pitch or marketed to them

the visible style of

a company (including the logo and/or

symbol) together with its organization and

behavioral culture

making a specific element

stand out or draw attention to the eye.

emphasis can be achieved in graphic

design by placing elements on the page in

positions where the eye is naturally drawn,

by using other principles such as contrast,

repetition, or movement. bold and italic

type provides emphasis for text.

A designer can cut out or crop

unnecessary parts of an image to improve

framing, highlight a specific subject or

alter the image’s aspect ratio.

Allows you to change the

complete size of the document without

adjusting the contents of the document

outer quarters of the page are

folded to meet in the center resulting in

a fold that opens like a set of symmetrical

doors

A designer can cut out or crop

unnecessary parts of an image to improve

framing, highlight a specific subject or

alter the image’s aspect ratio.

a visual effect added

to an image to give the impression the

image is raised above the background by

duplicating the shadow

to press an image into paper so

it lies below the surface

the impression that the

public has of a product

- to organize printed pages in a

specific order

a small book used to

collect design ideas

- space between 2 or more

columns of text

to organize printed pages in a

specific order

a small book used to

collect design ideas

- a small handbill advertising an

event or product

a list of a periodical’s owners

and employees, including job title and

contact information

technique of using a

personal computer to design images and

pages, and assemble type and graphics,

then using a laser printer or imagesetter to

output the assembled pages onto paper,

film or printing plate

a printed dot that becomes

larger than intended due to spreading,

causing a darkening of screened images,

mid-tones and textures; is dependent on

paper stock

“for position only”; text or photo to

indicate where actual items will go when

obtained; allows designer and client to

see the layout before its completion

french folds - sheets of paper are folded in

half so they are double thickness. the two

folds are at right angles to each other and

bound on the edge

electronic public

display that changes every few seconds;

shared by multiple advertisers

also called junk mail or ad

mail; advertising sent via the postal service

directly to individuals

direct mail

advertising materials that are not simply

flat

outdoor advertising structure

usually placed along roads or highways,

built to convey messages to passing

pedestrians or motorists

small ads offering or

seeking things such as jobs, cars, or

furniture

also called junk mail or ad

mail; advertising sent via the postal service

directly to individuals

outdoor advertising structure

usually placed along roads or highways,

built to convey messages to passing

pedestrians or motorists

direct mail

advertising materials that are not simply

flat

electronic public

display that changes every few seconds;

shared by multiple advertisers

also called junk mail or ad

mail; advertising sent via the postal service

directly to individuals

outdoor advertising structure

usually placed along roads or highways,

built to convey messages to passing

pedestrians or motorists

direct mail

advertising materials that are not simply

flat

larger, typically more bold

typeface used for a book’s title, chapter

titles and other important text

The word “sans” means

“without” so sans serif typefaces are those

without serifs on the ends of the strokes.

The idea of removing the strokes wasn’t

wildly popular until the early part of the

twentieth century. They are “monoweight”

meaning there is no stress.

A font is a specific weight or

style within a typeface family, such as

Garamond Italic.

Based on hand lettering with a

wedge-tipped pen. The serifs of lower

case letters are always at an angle.

Because of the pen, the curved strokes

in the letterforms have a “thick/thin

transition”. The thinnest parts of the curved

strokes is called the stress.

“dots per inch,” the measure of a

printer’s quality. For high-quality printing,

300dpi is recommended. For example, a

300dpi image at 1200×1800 pixels will

become as a 4×6 inch print.

“pixels per inch,” which is a measure

of pixel density used by electronic image

devices.

a printed dot that becomes

larger than intended due to spreading,

causing a darkening of screened images,

mid-tones and textures; is dependent on

paper stock

square-shaped dots that make a

digital raster image. The more pixels an

image has, the higher its resolution.

a printed dot that becomes

larger than intended due to spreading,

causing a darkening of screened images,

mid-tones and textures; is dependent on

paper stock

“pixels per inch,” which is a measure

of pixel density used by electronic image

devices.

square-shaped dots that make a

digital raster image. The more pixels an

image has, the higher its resolution.

“dots per inch,” the measure of a

printer’s quality. For high-quality printing,

300dpi is recommended. For example, a

300dpi image at 1200×1800 pixels will

become as a 4×6 inch print.