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Worksheets1.04 Quizizz Review
Total questions: 20
Worksheet time: 40mins
Name
Class
Date
1.
Marketers plan where they need to go and how to get there efficiently in order to
a)
lay out their strategies.
b)
agree upon a goal.
c)
measure their success.
d)
achieve satisfying connections.
2.
For the strategy of conducting customer surveys, with tactics including contacting customers and tabulating survey results, which of the following is the goal:
a)
Improving this year’s sales training results by 7% over last year’s results
b)
Improving this year’s customer satisfaction by 7% over last year’s ratings
c)
Improving this year’s telemarketing skills by 7% over last year’s skills
d)
Improving this year’s proposal-writing by 7% over last year’s writing
3.
Of the following, which is a strategy for the goal of increasing this year’s website sales by 9% over last year’s sales?
a)
Printing the web address on company business cards
b)
Including the web address in advertising
c)
Letting people know the web address
d)
Putting the web address on company vehicles
4.
Which of the following is a tactic for the strategy of training customer-service staff to reach the goal of improving this year’s customer service by 15% over last year’s:
a)
Scheduling customer-service training dates
b)
Improving the customer waiting area
c)
Increasing customer benefits
d)
Offering customers a payment plan
5.
A goal can be evaluated to determine its
a)
advantage.
b)
progress.
c)
success.
d)
benefit.
6.
Sawyer is a marketer who is planning his strategy. He most likely wants to choose a route that is
a)
reasonable.
b)
easy.
c)
straight.
d)
efficient.
7.
Which of the following is an important characteristic of marketing tactics:
a)
The tactics should support the marketing mix.
b)
The tactics should line up with marketing strategies.
c)
The tactics should focus on customers.
d)
The tactics should bring in enough money.
8.
A firm’s strategy is important because it shows
a)
how its goal will be reached.
b)
how its prices will be lowered.
c)
how its tactics will be organized.
d)
how its marketing mix will be blended.
9.
To select the best strategy available to them, marketers should consider
a)
how to get their product into more customers’ hands.
b)
how the marketing concept applies to their situation.
c)
resources needed to research and develop their product.
d)
when they want promotional messages delivered to customers.
10.
Franklin is a marketer who selects what he thinks is the best strategy. What should he do next?
a)
List the available resources
b)
Determine the final deadline
c)
Set aside the needed funds
d)
Apply the marketing concept
11.
Which of the following is the most likely obstacle for a marketer to encounter:
a)
A social media campaign might succeed.
b)
Profits might increase.
c)
A competitor might create an inferior product.
d)
Government regulations might change.
12.
Which of the following is the best description of the marketing mix:
a)
A combination of the four elements of marketing
b)
An element of marketing that puts a product in the right place at the right time
c)
A method of determining what a marketer wants to achieve
d)
A strategy that serves as a guide
13.
Which of the following questions might marketers ask when they are working on the product element of marketing:
a)
How much should the product cost?
b)
Where should the product be sold?
c)
What level of quality should be produced?
d)
What media should be used to promote the product?
14.
Which of the following things might a marketer do to achieve the company’s pricing objective of raising the product’s value in the customer’s eye:
a)
Decide how to package the product
b)
Ask a higher price for the product
c)
Lower the product’s price
d)
Order more of the product
15.
Balancing value and satisfaction for the customer is part of which element of marketing?
a)
Promotion
b)
Price
c)
Product
d)
Place
16.
Diana is deciding how much of a product to order and which firms to involve in the process. She is working on the __________ element of the marketing mix.
a)
promotion
b)
product
c)
price
d)
place
17.
To get a selected product in the right place at the right time, marketers often ask themselves which of the following questions:
a)
Should we offer a warranty for our product?
b)
How should we package our product?
c)
Where should we make our product available?
d)
What forms of payment should we accept?
18.
Which element of marketing refers to the various types of communication that marketers use to inform, persuade, or remind customers of their products?
a)
Promotion
b)
Place
c)
Price
d)
Product
19.
If a marketer changes one marketing mix element, s/he should expect that the __________ will also change.
a)
strategy
b)
product quality
c)
goal
d)
other elements
20.
Before customizing the marketing mix, marketers should
a)
select the strategy.
b)
decide the price.
c)
choose the vendors
d)
pick the product.
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