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EMPOWER

Total questions: 11

Worksheet time: 11mins

Name
Class
Date
1.

What are Clients' rights with GDPR?

a)

- Discounts

- Self Care Page

- Birthday message

b)

- Self Care Page

- Digital CRM Card

- Dedicated Privacy & Data Protection office

c)

- Digital CRM Card

- Invitations for events

- Newsletters

2.

Who are PROSPECT Clients?

a)

Someone who has spent time in the store but didn’t finalize any purchase

b)

Someone who has purchased in store at least once

c)

Someone who didn't gave his/her personal data for the Marketing consent

3.

What are the best ways to ask for Clients' details?

a)

Are you aready in our database?

b)

Do we have already the pleasure to have you as our Client?

c)

Are you already registered?

d)

Have you ever shopped in Armani before?

4.

In which case a Client is reachable?

a)

With:

- Recovery data

- Marketing consent

- One valid contact info and the related contact preference

b)

With:

- Marketing Consent

- Birthday data

- Email address

c)

- Phone number

- Home address

- Marketing consent

5.

Which Clients are BRAND LOVERS?

a)

The one who have spent between 4.000 € and 10.000 €

b)

The one who have spent more than 10.000 €

c)

Clients who really love the Emporio Armani.

6.

Who are POTENTIAL Clients?

a)

Someone who visited the Store but didn't buy anything.

b)

Someone who have spent between 600 - 4.000€, but just once.

c)

Someone who have spent between 600 - 4.000 €, at least two times in one year.

7.

Who are BRAND AMBASSADORS?

a)

Influencers invited at the Fashion Shows

b)

Clients who have spent less than 5.000 €

c)

Clients who have spent more than 10.000 €

8.

Who are REPEATERS Clients?

a)

Clients who purchase for a second time in 12 months.

b)

Clients who have spent more than 4000 €‎ just once.

c)

Clients who have come back, after the first purchase in 2021.

9.

Who are RETENTION Clients?

a)

Clients who bought two years ago and come back to purchase this year

b)

New Reachable Clients who purchase for the first time in the brand

c)

Clients who bought last year and come back to purchase this year

10.

When we have to FOLLOW-UP with Clients?

a)

For:

- Events

- Arrivals in store

- Last purchase

- Birthday

b)

For:

- Birthday

- Events

- New Year Eve

- New catalogue

c)

For:

- New product/collection

- Arrivals in store

- Events

- Birthday

- Other occasions

11.

Which is the best way to send a THANK YOU NOTE to a Client?

a)

Recall the information acquired during the Sale, prize for the choice, ask an open question as a CALL to ACTION.

b)

Prize for the choice and confirm your availability.

c)

Recall the information acquired during the sale and invite the Client to come back.