Secondary promotion aims to stimulate demand for an entire class of goods/services

Primary promotion is used to stimulate demand for a specific brand of product

Public service is used to inform consumers about non controversial issues that are in the public’s best interest

Public relations is used to influence the company’s image directly.

Patronage is designed to promote a firm for such reasons as firm’s prestige.

Disadvantages of promotional activities are they can be deceptive and manipulative

Product Promotions always give the value advertised and do not increase prices

Advertising is the most effective combination, or blend, of the marketing communication channels that a business uses to send its messages to consumers

Promotional Mix is any paid form of nonpersonal presentation of ideas, goods or services

Personal selling is the form of promotion that uses planned, personalized communication in order to influence purchase decisions and to ensure satisfaction

Publicity is personal form of promotion that is not paid for by the company or individual which benefits from it

Sales promotion  are activities other than advertising, personal selling, and publicity which stimulate purchases

Common Advertising Objectives are: . To attract attention, to arouse interest, to create desire and to stimulate action

Direct Action advertising main purpose is to encourage customers to buy specific products now

The use of white space is not important

Bold large type and usually positioned at top of advertisement

A photograph, drawing, painting or graphic

The name and/or symbol used by the advertiser

Text of advertisement

Which group has the benefit of encouraging higher standards of living for promotion

Who has the benefit of contributing to economic growth from promotion

Who has the benefit of creating interest in products with promotion

Who has the benefit of supporting mass media in promotion

Who has the benefit of helping to develop company image in promotion

Which group identifies with being better educated consumers due to promotion

The benefit of adding money to the economy and creating jobs due to promotion identifies with which group

Which group identifies with creating awareness of the company and its products due to promotion

Which group is influenced by promotion and enables them to make better choices?

A famous individual tells customers how much they love a product

The copy explains all the ways the product can be used by the consumer.

A weight loss program will make the statement that you can lose 25 pounds the first month.

An average everyday person gives their praise for a product.

A picture of the product is featured and all of the different traits are displayed.

The last line of the copy encourages the customer to not wait.

An eyeglass company displays many options for eyeglasses

A legal ad outlines reasons why you should use their office for your legal battle

An example of institutional or promotion ad

20% off Del Monte Pineapples

Health screening today at Mayfer’s Department store

Pepsi - The choice of a new generation

Buy one pair of glasses at Len's and get second pair half off

Fieldcrest Cannon Mills donate 2000 blankets to the homeless

Swift Textiles purchased new computers for Shaw High School through the Adopt a school program

Sales paper for Giant Food is an example of

radio jingle for car dealership

billboard on 95 for McDonalds

ad on side of bus

newspaper ad for restaurant

television ad for toy