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Worksheets7 Principles of Influence
Total questions: 14
Worksheet time: 11mins
At Tupperware parties (or Pampered Chef, Arbonne, etc.), guests' fondness for their host influences purchase decisions twice as much as the products themselves.
This is an example of:
Liking
Reciprocity
Social Proof
Authority
During WWII, Japanese leaders were debating whether to follow the lead of their Nazi allies, but ultimately rejected the pressure to adopt Nazi tactics toward Jews after a Jewish scholar said to them: “We are Asian. Like you.”
This is an example of:
Social Proof
Authority
Unity
Consistency
When Disabled American Veterans enclosed free address labels in donation-request envelopes, response rates doubled.
This is an example of:
Scarcity
Liking
Reciprocity
Consistency
People browsing at bookstores are more likely to purchase books on tables with signs indicating that they are "best sellers".
This is an example of:
Social Proof
Consistency
Authority
Reciprocity
92% of residents in an apartment building who signed a petition in support of a new recreation center later donated to the cause.
Liking
Reciprocity
Authority
Consistency
A single New York Times expert opinion news story aired on television generates a 4% shift in U.S. public opinion.
This is an example of:
Authority
Social Proof
Consistency
Unity
Wholesale beef buyers' orders jumped 600% when they alone received information on a possible beef shortage.
Authority
Social Proof
Liking
Scarcity
People want more of what they can have less of.
(a)
People defer to experts
(a)
People align with their previous commitments.
(a)
People like those who like them.
(a)
People repay in kind.
(a)
People follow the lead of others.
(a)
People favor those who are part of the same group they are.
(a)
