A story with news value based on its proximity will be occurring in a country somewhere outside the country where the public relations writer is located.

Consequence is not a factor of news value.

An example of a soft news story would be one about a nontraditional student earning a degree at age 80.

Most of the time, a hard news story will still be relevant a week from now.

A soft news story has a limited "shelf life;" in other words, it's perishable.

A media sharepoint site is one of the main ways to get public relations messages placed in the media.

Which of the following is not a typical feature of a media kit?

A solid social media PR strategy involves messages written to every available social media platform.

People who read on the web read 25% faster than those who read print materials.

Knowing your target audience is not important in writing for the web.

Since web writing includes writing for social media, attention to grammar and spelling is not important.

Since web readers read more quickly than print readers, online media messages can be longer.

"Hypersyndicating" occurs when your visitors pass on your posts virally to multiple publics.

PR blogs represent the thoughts of the PR writer.

Which of the following is not typically a step in good writing

Microblogging involves communicating messages of no more than 140 characters.

Advertising all of your social media accounts in a PR newsletter is not a good idea since it would satiate the market.

Good blogs are conversational in tone.

Which of the following is not an example of a blog type?