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WorksheetsGlobal Marketing Channels and Physical Distribution
Total questions: 13
Worksheet time: 5mins
1. Who sells goods to the final consumers?
Middleman
Retailers
Manufacturers
Distributors
2. A supply chain is a network of businesses and organizations through which goods pass to get to their final destination
True
False
3. Does reducing middlemen really reduce costs?
True
False
4. Identify the channels of distribution
Customers and Consumers
Direct and indirect
Retailers and wholesalers
Online and offline
5. Environmental characteristics influencing distribution decisions are
(A) and (D)
(B) ,(C),and (E)
(A),(C) and (D)
(A), (B), (D) and (E)
6. Apple, Sony, Samsung, Walmart, and Xiaomi are examples of flagship retail stores.
True
False
7. Which of the following is true about the industrial product channels?
Manufacturer, Manufacturer-owned-stores, Wholesaler, Customer
Manufacturer, Agents, Retailer, Customers
Manufacturer, Manufacturer's sales force, Customers
Manufacturer, Wholesaler, Retailer, Customers
8. Channels tend to be longer as the number of customers to be served decreases and the price per unit increases
True
False
9. Method or mode a company should utilize when moving products through domestic and global channels
Order Processing
Warehousing
Inventory Management
Transportation
10. Distribution centers are designed to efficiently receive goods from suppliers before filling orders for customers
Order Processing
Warehousing
Inventory Management
Transportation
11. What is the form of setting up an intermediary sales channel through indirect involvement?
Online sales channel
Channel sales through television and radio advertising
Direct sales channel from producer to end consumer
Sales channel through agents, distributors or retailers
12. What are the four market expansion strategies available to retailers looking to cross borders?
Organic growth, Franchising, Joint venture, Acquisition
Organic growth, Joint venture, Acquisitions, Licensing
Organic growth, Acquisition, Franchising, Joint venture
Acquisitions, Franchising, Organic growth, Licensing
13. How many goals of channel strategy?
2
4
6
8
