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WorksheetsE-Commerce Chap 6.2: Online Marketing And Ad Strategies & Tools
Total questions: 10
Worksheet time: 2mins
All of the following are "traditional" online marketing tools except:
affiliate marketing
e-mail and permission marketing
social marketing
sponsorship marketing
Amazon's Associates program is an example of which of the following?
viral marketing
local marketing
lead generation marketing
affiliate marketing
Which of the following involves getting customers to pass along a company's marketing
message to friends, family, and colleagues?
affiliate marketing
viral marketing
native advertising
lead generation marketing
Which of the following statements about native advertising is NOT true?
Native advertising is controversial
Native advertising is a new form of advertising found only online
Native advertising is growing rapidly, especially on social networks
Consumers look at native ads much more frequently than display ads
Google introduced ________ to its search algorithm to eliminate low-quality sites from search results.
Penguin
Knowledge Graph
Hummingbird
Panda
Pay per click/PPC is advertising where the advertiser pays only for each click on their advert.
True
False
Which of the following is NOT a primary source of ad fraud?
Native advertising that is displayed on a social media site
Browser extensions that insert ads into a premium publisher's Web site and then list the ads as available on a programmatic ad exchange
Ad targeting firms that create bots that imitate the behavior of real shoppers and then charge advertisers
Botnets hired by publishers to click on Web pages to create phony traffic
Which of the following is not a practice that degrades the results and usefulness of search engines?
social search
click fraud
link farms
content farms
Which of the following is an automated, auction-based method for matching demand and supply for online display ads?
retargeting
programmatic advertising
keyword advertising
behavioral targeting
Video ads are expected to be the fastest growing form of online advertisement over the next five years.
True
False
