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Consumer Behavior_Class, Age and Gender Quiz

Total questions: 15

Worksheet time: 9mins

Name
Class
Date
1.

It occurs when consumption patterns observed in the upper classes are copied by the lower classes.

a)

Upward Social Mobility

b)

Downward Social Mobility

c)

Trickle-Down Effect

d)

Status Float

2.

Members of each class share similar values and social status and also tend to have shared patterns of consumer behavior are called __________.

a)

Hierarchy

b)

Social Class

c)

Ethnic

d)

None of the above

3.

______ is the process of progressing up or down the social class ladder.

a)

Hierarchy

b)

Upward Social Mobility

c)

Downward Social Mobility

d)

Social Mobility

4.

The more educated a person is the more likely they are to be employed in a profession that generates a lot of income and therefore to be of a higher status in society

a)

True

b)

False

5.

Some occupations are afforded greater status than others simply because of the level of skill, training, or education required to enter those particular professions.

a)

True

b)

False

6.

__________ is the act of buying expensive goods and then using them in a way that makes one's social status abundantly obvious.

a)

Upward Social Mobility

b)

Downward Social Mobility

c)

Conspicuous consumerism

d)

None of the above

7.

Consumers’ needs and interests often change as they age. Older consumers desire more active leisure activities than younger consumers.

a)

True

b)

False

8.

Marketers aren't concerned with how income is distributed since this can enable them to target specific groups that can afford their products or services.

a)

True

b)

False

9.

Young consumers tend to be more brand-loyal and can be more cautious when making purchases.

a)

True

b)

False

10.

Compared to older teens, this group is considerably less brand loyal and more impulsive. Although highly sharp, their sense of style is ever-changing. This makes this group challenging to reach, despite being lucrative.

a)

Senior Market

b)

Tween Market

c)

Teen Market

d)

None of the above

11.

Women were governed by (a)   goals, focusing on harmony and establishing relationships.

12.

Men were the primary breadwinners 60 years ago, and society looked to them for strength and assertiveness. Men had to learn to control their feelings and environment. They were governed by (a)   goals. These goals emphasize assertiveness and dominance.

13.

This people were viewed as confident users of modern technology and were born between the middle of the 1990s and the middle of the 2010s.

a)

Gen X

b)

Gen Y

c)

Gen Z

d)

Gen Alpha

14.

Members of this generation are also known as iGen, Digital Natives, and Echo Boomers, who were born between 1981 and 1996 and are the offspring of Baby Boomers, who were born between 1946 and 1964.

a)

Gen X

b)

Gen Y

c)

Gen Z

d)

Gen Alpha

15.

There are several factors that can be used to determine an individual’s social class, including area of residence, possessions, family background, social interactions, inherited status and earned status. However, the three biggest indicators are education, occupation and income.

a)

True

b)

False