WorksheetsConsumer Behavior_Class, Age and Gender Quiz
Total questions: 15
Worksheet time: 9mins
It occurs when consumption patterns observed in the upper classes are copied by the lower classes.
Upward Social Mobility
Downward Social Mobility
Trickle-Down Effect
Status Float
Members of each class share similar values and social status and also tend to have shared patterns of consumer behavior are called __________.
Hierarchy
Social Class
Ethnic
None of the above
______ is the process of progressing up or down the social class ladder.
Hierarchy
Upward Social Mobility
Downward Social Mobility
Social Mobility
The more educated a person is the more likely they are to be employed in a profession that generates a lot of income and therefore to be of a higher status in society
True
False
Some occupations are afforded greater status than others simply because of the level of skill, training, or education required to enter those particular professions.
True
False
__________ is the act of buying expensive goods and then using them in a way that makes one's social status abundantly obvious.
Upward Social Mobility
Downward Social Mobility
Conspicuous consumerism
None of the above
Consumers’ needs and interests often change as they age. Older consumers desire more active leisure activities than younger consumers.
True
False
Marketers aren't concerned with how income is distributed since this can enable them to target specific groups that can afford their products or services.
True
False
Young consumers tend to be more brand-loyal and can be more cautious when making purchases.
True
False
Compared to older teens, this group is considerably less brand loyal and more impulsive. Although highly sharp, their sense of style is ever-changing. This makes this group challenging to reach, despite being lucrative.
Senior Market
Tween Market
Teen Market
None of the above
Women were governed by (a) goals, focusing on harmony and establishing relationships.
Men were the primary breadwinners 60 years ago, and society looked to them for strength and assertiveness. Men had to learn to control their feelings and environment. They were governed by (a) goals. These goals emphasize assertiveness and dominance.
This people were viewed as confident users of modern technology and were born between the middle of the 1990s and the middle of the 2010s.
Gen X
Gen Y
Gen Z
Gen Alpha
Members of this generation are also known as iGen, Digital Natives, and Echo Boomers, who were born between 1981 and 1996 and are the offspring of Baby Boomers, who were born between 1946 and 1964.
Gen X
Gen Y
Gen Z
Gen Alpha
There are several factors that can be used to determine an individual’s social class, including area of residence, possessions, family background, social interactions, inherited status and earned status. However, the three biggest indicators are education, occupation and income.
True
False
