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Gmetrix Exam 2

Total questions: 42

Worksheet time: 42mins

Name
Class
Date
1.

In general, which two characteristics define a "small" business?

a)

fewer than 1,500 employees

b)

less than $35.5 million revenue

c)

non-profit

d)

Between 500 and 2,500 employees

2.

Which are Physical businesses?

a)

bakery in your community

b)

bookstore on amazon that sells ebooks

c)

hair salon that makes appointments online

d)

online store that dropships camping gear

3.

You need to create a legal structure for your small business. You have plans for it to grow and hope in the future to sell shares to the public. Your startup partners are citizens of Mexico and Japan. You do not want to be personally responsible for business liabilities. Which legal structure should you set up for your business?

a)

S-corp

b)

C-corp

c)

LLC

d)

Partnership

4.

You own a lawn care business. You have employees who work long hours laboring in good weather, often exceeding 40 hours per week. They also work short hours when the weather is bad, sometimes they can't work at all. You do all of the sales for your business. Which two types of compensation would be appropriate for these landscape employees?

a)

hourly

b)

commission

c)

Salary

d)

tips

5.

Oversees the day-to-day administrative functions of a business; second in command.

a)

COO

b)

CIO

c)

CFO

d)

CEO

6.

Develops policies and structures to protect company data.

a)

COO

b)

CIO

c)

CFO

d)

CEO

7.

Creates budgets, analyzes financial data, and forecasts company profits.

a)

COO

b)

CIO

c)

CFO

d)

CEO

8.

The highest-ranking employee in the company; reports to the board of directors.

a)

COO

b)

CIO

c)

CFO

d)

CEO

9.

The business is separate from the owner with responsibilities delegated to staff. A business in this stage usually commands a considerable share of the market and may even be a household name.

a)

Maturity

b)

Success

c)

Takeoff

d)

Survival of the Fittest

e)

Existence

10.

Company is stable and profitable.

a)

Maturity

b)

Success

c)

Takeoff

d)

Survival of the Fittest

e)

Existence

11.

Expansion strategies are implemented, and investment is balanced with potential.

a)

Maturity

b)

Success

c)

Takeoff

d)

Survival of the Fittest

e)

Existence

12.

Focus shifts to revenue, expenses, and growth. Cashflow is the major issue.

a)

Maturity

b)

Success

c)

Takeoff

d)

Survival of the Fittest

e)

Existence

13.

The business introduces itself to the market and attempts to catch the attention of potential customers.

a)

Maturity

b)

Success

c)

Takeoff

d)

Survival of the Fittest

e)

Existence

14.

Which two statements about the Design Thinking Process are True

a)

Assumptions are challenged and ideas are created in the Ideate phase.

b)

The Empathize phase tests solutions to users' problems.

c)

Building Prototypes is the final phase of the Design Thinking Process.

d)

Problem statements are written in the Define phase.

15.

Which of these is a characteristic of a successful entrepreneur mindset?

a)

Doesn't give up easily

b)

Doesn't listen to others

c)

Is a follower rather than a leader

d)

Doesn't take risk

16.

Which is one of the greatest risks of being an entrepreneur?

a)

potential risk

b)

success

c)

Financial instability

d)

unhappy employees

17.

What is a primary benefit of starting a new business without purchasing a franchise or buying an existing business?

a)

more profit

b)

Developing your own rules

c)

better customers

d)

more employees

18.

A _____ is a multi-page document describing and detailing a business.

a)

Business Plan

b)

Lean Canvas

c)

Pitch Deck

d)

powerpoint

19.

A slide presentation for potential investors that summarizes of the key items of a business is called a _____.

a)

Business Plan

b)

Lean Canvas

c)

Pitch Deck

d)

powerpoint

20.

A _____ is a single-page business summary template that was created by Ash Maurya.

a)

Business Plan

b)

Lean Canvas

c)

Pitch Deck

d)

powerpoint

21.

Which three components are characteristics of a Pitch Deck?

a)

Used to Get Investors Attention

b)

10-20 Slides

c)

Highly Visual

d)

many words

22.

Which statements are true about trademarks, trade secrets, copyrights, and patents

a)

A Copyright is used to protect a company logo

b)

A Patent is used to protect an original work, like music.

c)

Trade Secrets are confidential information which may be sold or licensed.

d)

A Trademark protects a brand name.

23.

You downloaded several of your favorite songs and used them in an ad to promote your product on social media sites. The ad was rejected because of the songs you chose. You are told that you violated Fair Use copyright Which three factors used to evaluate Fair Use copyright? (Choose three)

a)

Purpose of your use.

b)

Effect of your use on the potential market of the work copied.

c)

fact checker

d)

Amount of the work copied.

24.

Which of the following is an example of Primary Data?

a)

Information collected from a poll of your company Facebook followers

b)

Biography of the founder of McDonalds

c)

News paper story about a local business owner

d)

Data you found online about fast food chains

25.

Which three are online marketing platforms? (Choose three)

a)

Email

b)

Social Media

c)

Google Ads

d)

newspaper

26.

You have opened a for-profit adult technical school and you want to advertise it to potential students throughout your state. Which marketing method would be most appropriate?

a)

Local Television Ad

b)

email

c)

social media

d)

billboard

27.

The owner of an organic pet food store would like to analyze the sales data to determine if the business is growin g, declining or remaining flat. The owner has the following data:- Sales Revenue Last Year = $350,000- Sales Revenue Current Year = $402,500What is the sales growth?

a)

15%

b)

20%

c)

10%

d)

5%

28.

A local restaurant prides itself in having a high number of return customers. To build loyalty, the owner of the restaurant offers a free Prime Rib dinner (value $20) to any customer who purchases a meal during 10 previous visits. Meals purchased are tracked by stamps on a Loyalty Card.At the end of a month, the owner decides to calculate the customer retention cost. The data is the following:- Number of Customers at Start of Month = 100- Number of Customers at End of Month = 120- Number of New Customers = 40- Value of Free Dinners Redeemed = $240What was the Customer Retention Cost?

a)

$3

b)

$4

c)

$5

d)

$1

29.

Which two are segments in a Marketing Plan?

a)

Psychographic

b)

Demographic

c)

geographic

d)

behavior

30.

Place the Elements of a Sales Process in the correct order.

a)

1. Prospecting

2. Preparation

3. Approach

4. Presentation

5. handling Objections 6. Closing

7. Follow-up

b)

1. Prospecting

2. Preparation

3. Approach

4. Presentation

5. Handling Objections 6. Follow-up

7.closing

c)

1. Prospecting

2. Preparation

3. presentation

4. approach

5. Handling Objections 6. Closing

7. Follow-up

d)

1. Preparation

2. prospecting

3. Approach

4. Presentation

5. Handling Objections 6. Follow-up

7.closing

31.

Which is the primary characteristic of all physical and digital sales channels?

a)

Closing sales

b)

closing the books

c)

most profit

d)

least amount of expenses

32.

Which two types of Sales Channels sell primarily to other businesses? (Choose two)

a)

Wholesale

b)

B2B

c)

B2C

d)

Retail

33.

Which tool is most useful in helping Customer Service support sales strategies?

a)

Customer Relationship Management

b)

Business rules and regulations

c)

Guide to how to improve customer services

d)

Selling skills and strategies

34.

Select all that are true

a)

A fit exists when people need your product rather than just seeing a potential benefit of using it.

b)

Before hypothesizing a solution, first determine if there is a problem worth solving.

c)

When users love your product so much they tell other people to use it, you have product/market fit.

d)

Startups should develop a growth hypothesis before testing their value hypothesis.

35.

A bakery has developed a new artisan bread. The staff are giving away taste samples to customers as they enter the store. What are two criteria the bakery can use to determine the quality of their new product? (Choose two)

a)

Measure sales of the new bread after customers have sampled it.

b)

Observe customer reactions while they taste the product.

c)

How many leftovers are left

d)

the amount a bread made

36.

You have an idea for a new service. Market research suggests the service is needed to solve a problem and will be enthusiastically embraced by customers .What is one of the first steps you must do before offering a new service?

a)

Identify knowledge required

b)

Identify materials required

c)

Identify skills required

d)

Identify type of people required

37.

You create a new strategy for lawncare services that involves assessing lawn health, applying the correct herbicides and pesticides and other necessary solutions to quickly bring a lawn back to health. What are three things you will need to consider regarding the mass delivery of your service? (Choose three)

a)

Finding a source of materials to support your service.

b)

Training employees with the knowledge to consistently deliver the service

c)

.Creating an effective demonstration of your service for potential customers.

d)

Making your product/service as cheap as possible

38.

A barber charges $20.00 per haircut. The total cost for running his home-based business is $4,000.00 per month, which includes his salary of $3,000 per month. The minimum number of haircuts he must do to cover all of these expenses and his salary is 200 per month. The barber wants to increase his salary to $4,000 per month, making his total monthly expenses $5,000. What is the minimum price he must charge for each of the 200 haircuts so he can cover this increased salary?

a)

$25

b)

$40

c)

$23

d)

$21

39.

Which expense is a variable cost?

a)

Hourly wages for an office employee

b)

salary

c)

the price of a material which stays the same

40.

You have a handyman services business. You have the following financial information for the month.- Initial cash balance: $1,500- Projected revenue based on existing clients: $2,500- Gas: $100- Equipment maintenance fees: $300- Truck payment: $400- Payroll: $3,000- Insurance: $120What is your projected ending cash balance for the month?

a)

$80

b)

$90

c)

$82

d)

$100

41.

Which two are benefit of using Angel investors to help start a business? (Choose two)

a)

Angels often accept a lower return on investment compared to other sources of equity capital.

b)

Angel investors typically do not expect to be paid until the business begins making money.

c)

Angel investors typically do expect to be paid until the business begins making money.

d)

Angels often accept a variable return on investment compared to other sources of equity capital.

42.

Which are two characteristics of fulfillment centers differ from direct distribution? (Choose two)

a)

Warehousing is a primary role.

b)

Fulfilment centers pack and ship for a manufacturer.

c)

You rely on an outside company

d)

Its much cheaper