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Worksheets2.01 Part 1
Total questions: 20
Worksheet time: 40mins
Name
Class
Date
1.
Product/Service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to
a)
competitors only.
b)
government oversight.
c)
market opportunities.
d)
CEO wishes.
2.
A new car that provides you the benefit of transporting you to work is an example of a
a)
service.
b)
good.
c)
product mix.
d)
brand name.
3.
Massages, cooking lessons, and Internet connections are examples of
a)
services.
b)
brand-name products.
c)
product lines.
d)
private labels.
4.
Services that include delivery, instruction, or maintenance are __________ services.
a)
pure
b)
new-product
c)
quality
d)
product-related
5.
A service that is not attached to any tangible good is a __________ service.
a)
pure
b)
new-product
c)
quality
d)
product-related
6.
Which of the following statements is true of product/service management:
a)
It is only useful for small businesses.
b)
It involves discovering new-product opportunities.
c)
It is only necessary for large businesses.
d)
It involves continuing to sell unsuccessful products.
7.
Product/Service management should be approached from the angle of the:
a)
product’s technological benefits.
b)
customer’s point of view.
c)
product itself.
d)
competition’s point of view.
8.
What can help product/service managers predict whether a new product will be successful before a business makes a major investment?
a)
Company goals
b)
Product life cycles
c)
Market research
d)
Product monitoring
9.
Costs and available resources are especially important factors for product/service managers to examine during which phase of product/service management?
a)
Elimination of weak products
b)
Idea generation
c)
New-product development
d)
Monitoring of existing products
10.
When a competing product that offers additional benefits enters the market, a business’s product may become
a)
more popular.
b)
obsolete.
c)
trendsetting.
d)
technologically beneficial.
11.
Which of the following controls such new-product considerations as warranties and safety standards:
a)
Government regulations
b)
Product characteristics
c)
Stages in product life cycles
d)
Market research studies
12.
Which of the following is a stage of a product’s life cycle:
a)
Birth
b)
Adolescence
c)
Maturity
d)
Death
13.
Product/Service management can help decrease
a)
profits.
b)
sales.
c)
financial success.
d)
business risk.
14.
Product/Service management plays an important role in marketing because it affects a business’s strategy to create a certain impression of a product in the minds of customers. This strategy is:
a)
project management.
b)
licensing.
c)
idea screening.
d)
positioning.
15.
Which step in the new-product development process involves seeking feedback from customers to know what response they would give to a proposed product?
a)
Product screening
b)
Idea generation
c)
Feasibility analysis
d)
Concept testing
16.
Corinne, a product/service manager, is in charge of figuring out her product’s cost of production, as well as making plans for packaging, labeling, brand name, promotion, and distribution. Which step of the new-product development process is Corinne working on?
a)
Test marketing
b)
Commercialization
c)
Product development
d)
Idea generation
17.
Are all products test marketed?
a)
No, it can delay entry into the full market.
b)
Yes, it guarantees product success.
c)
No, it is usually an unnecessary step in new-product development.
d)
Yes, it gives an accurate picture of a product’s performance.
18.
At what point in the new-product development process does a product’s life cycle begin?
a)
Idea generation
b)
Test marketing
c)
Product development
d)
Commercialization
19.
Why should existing products be monitored?
a)
To put a marketing plan in place
b)
To make changes to extend a product’s life cycle
c)
To determine the acceptance of a product by a limited market
d)
To evaluate how well a product might fit into a firm’s product mix
20.
Why must care be taken in eliminating weak products?
a)
To prevent damaging a company’s image
b)
To reduce a company’s market share
c)
To obtain higher product costs
d)
To increase the number of product-related complaints
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