WorksheetsMOCK TEST 2
Total questions: 10
Worksheet time: 5mins
Inbound marketing aims to
Create the appropriate, relevant, and attractive content to convert strangers into clients
Attract customers with invasive techniques
Make cold leads purchase through lead scoring
Which of the followings is a fundamental ingredient of Inbound Marketing
Lifecycle marketing
Personalisation
Both
In the blog, we must NOT publish content that,
is relative to customer’s interest
distorts our brand image
is honest and from credible sources
Cold leads are in the
TOFU
MOFU
BOFU
The last phase in Inbound Marketing is:
Attraction
Selling
Loyalty
Trough a well done permission marketing…
The email marketing strategy has a greater impact
Consumers places less trust in the company
The company has less information about their buyer personas.
The registration boxes in the newsletter must be placed:
Along the main page.
On top of the page.
In the middle
Lead magnets are used to….
decrease databases.
clean databases.
make the databases grow.
Which of the following emailing strategies is the least effective one:
Open rate 12%
Open rate 5%
Open rate 32%
______ is a tool to evaluate the quality of the email.
Mail-Tester
SafetyMails
Mailjet
