WorksheetsFIB Topic 11
Total questions: 8
Worksheet time: 5mins
Before deciding on which product to develop and launch, it is common for firms to analyze how they can position their products. Which of the following technique will be used?
Market size
Market mapping
Market chart
Product mapping
The image shows which stage does it belong in the product life cycle.
(a)
The act of company trying to create a distinct place in consumer's mind is called ...
(a)
Identify one unique selling point (USP) of this product in your opinion.
A stage of product life cycle where sales tend not to grow further due to saturated market - most consumers already own it.
(a)
List one intangible attribute based on the product shown.
Illustrate the changes to product life cycle graph when extension strategy is implemented successfully
A marketing strategy aims to develop customer loyalty and gain as much information as possible of existing customers.
(a)
