WorksheetsBrand Knowledge
Total questions: 15
Worksheet time: 8mins
What is the definition of ADVERTISING?
Paid communications aimed at persuading an audience to buy a product
A digitally connected society with continuous access to the internets
Print advertising designed to look like editorial content.
On the web, a small, rectangular ad designed to attract traffic to a website.
TRUE or FALSE, Brand Agency is a strategic firm that provides and manages a variety of brand-building services
True
False
A model story of how a customer might experience a product, service, or organization over time is..
Consumer Journey
Consumer Insight
Consumer Expectations
Consumer Rights
What is the definition of CONTENT?
The strength of preferences for a brand compared to competing brands
The share of business cashflow that can be attributed to a brand
The editorial or entertainment portion of a medium that attracts audience
A coordinated effort to increase brand awareness, equity, and loyalty
TRUE or FALSE, ENDORSER BRAND is an online marketing action by a user that creates or deepens a customer relationship
True
False
What is the definition of a FLASH SALE
A large group of people with common interest or a shared culture
A record of changes in brand awareness over time
An online market for selling different types of products
A sales event that allows online retailers to reduce excess or dated merch
The ideal customer for a certain product, usually an extreme user is the definition of
Customer
Community
Design Target
Audience
What is the definition of KEYWORD?
a word or phrase followed by a symbol # to make it easily searchable
A word or phrase used to locate information with a search engine
What is the definition of MARKET POSITION
The market share of one product, service, company compared to others
The ranking of a product, service, or company within a category
The provision of goods and services to customers through a distribution channel
Brand attributes that are both important to customers and highly differentiated from those of competitiors
A technique in which materials are arranged on a board to determine the feeling to be projected by a product is..
Moodboard
Mindmap
Logbook
Notes
A word or phrase followed by a symbol # to make it easily searchable is..
Username
Hashtag
Content
Direct message
What is the definition of MEDIA?
The channels through which content and messages are delivered
Channels designed to reach a large audience, through one way communication
POSITIONING is the process of differentiating a product, service, or company in a customer’s mind
True
False
A common strategy to analyze an organization’s strength, weakness, opportunity, and threat is..
AISAS
AIDA
SWOT
SES
TRUE or FALSE, ICON is the visual symbol of a brand
True
False
