In the absence of a brief, the article suggests that emails and meetings can suffice.

The article states that influx of cheap logos and brand identities is a positive force in the design industry

The term BRIEF originates from the military

Accoring to the article, a BRIEF is a way to outline to someone else, what we need.

What does the article state are the benefits of having a design brief?

The project description should be written in only one sentence.

On which section of the brief will the cost estimate mostly be based?

The article states that clients more often than not have a very clear idea about their objectives.

In the article, KPIs are highlighted as a frequent type of Marketing Objective

Which of the following are listed in the article as communication objectives?

Which type of objective can the design work most impact?

Creating a persona is a typical way to describe the target audience in a design brief

Providing some style examples can help narrow down the creative proposals.

A project with a short timeline can be more costly.

It is essentially the client's fault if design work begins without a written brief.

In what way can having a written brief help both clients and designers?

A good brief should be written on a maximum of two pages.