WorksheetsSm unit 2
Total questions: 13
Worksheet time: 7mins
It refers to assets that result from activities of the mind. These properties may be product of purposive research like outcomes of person’s ingenuity, brilliance, and creativity, or may just be discovered accidentally.
Intellectual property assets
System software
Application software
Organizational monopoly
It includes all service marks, trade names, designs, logos, seals, and symbols that uniquely developed by individual, a group of individuals, an organization.
Intellectual property asset
Trademarks
System software
Application software
It is organized information in the form of operating systems, utilities, programs, and applications.
Trademarks
Software
System software
Application software
controls the basic functions of a computer and usually come preinstalled with the computer.
Trademarks
Software
System software
Application software
handle common and specific tasks like word processing and others and include all programmed manuals, operational instructions, methodologies, and techniques.
Trademarks
Software
System software
Application software
refer to all types of information, technical, or otherwise, like organizational philosophy, programs, strategies, processes, financial data, transaction data, and lists of customers and suppliers.
Trademarks
Trade secrets
Software
System software
When an organization processes intellectual property assets, the entity is said to have created a competitive edge
Trademarks
Trade secrets
Organizational monopoly
Software
Are the strengths of organizations that consist of collective “expertise”, personal traits, creative and problem-solving capabilities, managerial, entrepreneurial, and competency asset skills and organizational human-centered assets.
Trademarks
Human resource asset
Organizational monopoly
creates both leverage and a competitive edge. An organization greatly benefits from ownership of these assets.
Human resource asset
Human resource leverage
Organizational monopoly
Are results of market-related intangibles such as brands, company names, customer loyalty, repeat business, distribution channels, contracts and agreements.
Human resource asset
Marketing assets
Human resource leverage
An effective but less expensive medium for product and service identification.
A company name that is well-known, recognized, established and reputable significantly increases the financial worth of an organization.
Marketing assets
Human resource asset
Market dominance
Include positive organizational features like structure, management philosophy, organizational culture, high involvement practices, quality standards and technology that enable an organization to establish its competitive advantage.
Market dominance
Marketing assets
Infrastructure asset
It helps organizations attain a bigger market share. It is a result of the intimate relationship between customer and supplier.
Customer satisfaction
Customer loyalty
Customer support
