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pricing review

Total questions: 10

Worksheet time: 10mins

Name
Class
Date
1.

Point where sales equal the fixed costs to run the business (rent, saleries, insurance, etc.)

a)

market share

b)

break-even point

c)

price

d)

demand

2.

Consumers will only buy so much of a given product even at a low price

a)

Law of Diminishing Marginal Utility

b)

price fixing

c)

price discrimination

d)

bait and switch

3.

charges different prices to similar customers in similar situations

a)

bait and switch

b)

price discrimination

c)

price fixing

d)

unit pricing

4.

Allows customers to comapre prices in relation to a standard unit of measure

a)

price advertising

b)

price gouging

c)

unit pricing

d)

unfair trade

5.

Sell a product for below cost to drive purchases for other products

a)

unfair trade

b)

price gouging

c)

break-even point

d)

loss leader

6.

What's the last part of the product life cycle?

a)

Introduction

b)

decline

c)

maturity

d)

end

7.

Adjusting the prices to maximize the profitability for a group of products rather than just one

a)

product mix pricing

b)

pricing strategies

c)

price skimming

d)

product life cycle

8.

pricing that helps create an illusion for customers

a)

psychological pricing

b)

illusion pricing

c)

unit pricing

d)

pricing

9.

What is the equation for return on investment?

a)

investment/profit

b)

investment*profit

c)

profit/investment

d)

profit*investment

10.

What is the equation for break-even point?

a)

fixed cost*profit

b)

customer price*fixed cost

c)

fixed cost/profit

d)

profit/your cost