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Fundamental of advertising

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Advertising can be described as follows except

a)

Non-personal information about a product

b)

Paid for and sponsored by well-known sponsors

c)

Social media is the key

d)

Structured

2.

Below are the 3 types of noise in communication except

a)

Semantic

b)

Decoding

c)

Environmental

d)

Mechanical

3.

The development of a society plays an important role in influencing the growth of advertising.

a)

True

b)

False

c)

Whaaaatttt

4.

This is the image of ______. It is one of the most popular methods used to advertise products/goods/news during 18th and 19th century in France and Britain

a)

master of ceremony

b)

my uncle

c)

town screamer

d)

town crier

5.

Advertising is educational when

a)

people learn about new products or services, or improvements of the existing ones.

b)

it helps companies to sell their products or services. It introduces and promote new

c)

it started to give samples of products to potential users

d)

political posters were used to persuade people to vote for leaders.

6.

Advertising is said to demean or corrupt the culture because of the following except

a)

Advertising is deceptive

b)

Advertising is intrusive

c)

Advertising corrupts culture

d)

Advertising serves as marketing function

7.

This advertisement is the example of

a)

Consumer Advertising

b)

Primary Demand Advertising

c)

Business-to Business Advertising

d)

Selective Demand Advertising

8.

This image refers to

a)

Indirect Action AD

b)

David Beckham is life

c)

Selective Demand Ad

d)

Primary Demand Ad

9.

In general, advertising can be defined as an activity to

a)

make the company feel good about itself

b)

persuade my friends to love the products/services advertised by the company.

c)

persuade the public to see, evaluate, and purchase the products/services advertised by the company.

d)

persuade the public to hate, bash, and sabotage the products/services advertised by the company.

10.

Advertising is more powerful in determining the marketability of products and services than before.

a)

True

b)

False

c)

Whattttttt