WorksheetsMarketing Mix
Total questions: 15
Worksheet time: 10mins
What marketing mix pertains to the item produced to satisfy the need of a certain group of people?
Product
Price
Place
People
What is marketing mix?
It is a mixture of marketing strategies.
It is putting the most affordable product at the most convenient place.
It refers to the different tools a company uses to effectively promote its business in the marketplace.
It pertains to the right elements for highest marketability of product or service.
What is the sum of all the values that consumers are willing to give up to gain the benefits of using your product?
Product
Price
People
Place
Which of the following are the two pricing approaches?
Cost-based
Value-based
Expense-based
Power-based
What makes price as the most important element of the marketing mix?
It triggers good impressions.
It determines and maximizes profit.
It equates the value that customers are willing to spend.
It determines what customers give up.
Which of the following pricing strategies are suitable for tougher competition? (Select the three correct answers.)
Launch a lower-price fighting brand
Reduce prices to match the competition.
Research the pricing strategies of the competitors.
Improve quality and increase price.
What marketing mix pertains to the placement or distribution to bring the product or service to the consumer?
Product
Place
Positioning
Price
Which of the following are the two retailing styles?
Buy and sell
Store Retailing
Non-store Retailing
Variety Retailing
What marketing mix pertains to all activities that involve communicating with the customer about the product and its benefits and features?
Marketing
Positioning
Place
Promotion
Identify all the promotional elements.
Advertising
Marketing Strategy
Public Relations
Sales Promotion
What is the standard for people or frontliners of a business operations?
Pleasing personality and fair complexion
Having grit to overcome operational challenges
Having the right attitude when dealing with customers
With a certification in Entrepreneurship or business
Identify all the uses of packaging.
Information transmission
Aesthetic Look
Physical protection
Convenience
What are the two traditional marketing mix elements fused in other elements in the 21st century?
Physical Evidence
Positioning
Packaging
Processes
What are the two 21st century marketing mix elements that replace two traditional marketing mix elements?
Physical Evidence
Positioning
Packaging
Processes
What are the two outcomes of having and ensuring good processes in business operations?
Repeatedly delivering the same standard of service or product to the customers
Smooth and error-free production of product
Investors are made easy to do business with
Save time and money by increasing efficiency
