WorksheetsTOURIST BEHAVIOUR (CHAPTER 2)
Total questions: 10
Worksheet time: 5mins
_________________ is defined as “a short-term movement of people to places some distance from their normal place of residence to indulge in pleasurable activities" (Horner & Swarbrooke 1996).
Choose the right answer.
Traveller
Tourism
Travel
Hospitality
Tourist behavior is a process involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy _______________.
needs and wants.
services and products.
decisions and evaluations.
preparation and experiments
Below are the characteristics of tourism product EXCEPT
Intangibility
Perishability
Inseparability
Security
What is the meaning of Market Segmentation?
The process of dividing a market into subsets
The process of combining a market
The process of dividing a market into a bigger market
The step of dividing tourist
Below are the market segmentation variables EXCEPT
Geographic
Demographic
Psychographic
Psychology
- Attitude
- Belief
- Motivation
- Personality
The above statement demonstrates _______________.
External influence on tourist behaviour
Internal influence on tourist behaviour
External influence on tourism
Internal influence on tourism
Choose the correct answer for the empty box above:
Travel preparation
Travel experiences
Travel expenses
Travel preparation and travel experiences
Pick the example of demographics market segmentation?
Age
Where the tourist lives
Personality
Income.
Service cannot be stored for later sale or use is called (a)
These table refers to?
Gilbert Model
Solomon Model
Andreason Model
Mathieson & Wall Model
