NEW
Font size
WorksheetsIQ#1 MODULE 1 PM
Total questions: 10
Worksheet time: 4mins
THE AIM OF MARKETING IS TO CREATE VALUE AND CAPTURE VALUE FROM __________.
COMPANIES
COMPETITORS
CUSTOMERS
YOU
IT REFERS TO THE PROCESS OF CONTINUOUSLY AND PROFITABLY SATISFYING TARGET CUSTOMER'S NEEDS, WANTS AND EXPECTATIONS SUPERIOR TO COMPETITION.
MARKET
MARKETING
MARKETER
MARKETPLACE
THE _______ ARE NOT INVENTED BY MARKETERS BECAUSE THEY ARE A BASIC PART OF THE HUMAN MAKEUP.
NEEDS
WANTS
DEMAND
SATISFACTION
COMPOSED OF ALL PEOPLE WHO BUY THE PRODUCT, AS WELL AS THOSE WHO COULD POTENTIALLY PURCHASE THE PRODUCT.
COMPETITOR
MANAGER
COMPANY
MARKETS
THE PREVAILING ATTITUDE IN THIS ERA IS "THE CONSUMER IS KING"
PRODUCTION ERA
PRODUCT ERA
MARKETING ERA
SALES ERA
USING OF HARD SELLING TECHNIQUES AND AGRESSIVE SELLING TACTICS IS IN WHAT ERA OF MARKETING?
PRODUCT ERA
SALES ERA
MARKETING ERA
SOCIETAL MARKETING ERA
THIS APPROACH IS ALSO CALLED AS GREEN MARKETING
PRODUCTION ORIENTATION
SALES ORIENTATION
MARKETING ORIENTATION
SOCIETAL MARKETING ORIENTATION
IT REFERS TO THE PHYSICAL GOOD, A SERVICE, AN IDEA, OR EXPERIENCE THAT IS INTENDED TO SATISFY A CONSUMER NEED OR WANT.
PRICE
PLACE
PRODUCT
PROMOTION
THIS REFERS TO THE PROCEDURES, FLOW OF ACTIVITIES AND OTHER MECHANISMS THAT DELIVER THE INTENDED EXPERIENCE.
PROCESS
PEOPLE
PHYSICAL ENVIRONMENT
PLACE
BARBERSHOP. SALON AND SPA ARE ALL EXAMPLES OF ________
SERVICES
PHYSICAL PRODUCTS
