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WorksheetsIQ#3 MODULE 3 SERVICES MARKETING
Total questions: 10
Worksheet time: 5mins
THE COMPETITOR IS THE PRIMARY REASON FOR THE SERVICE COMPANY'S EXISTENCE.
TRUE
FALSE
THERE ARE 5 COMPONENTS IN THE SERVICE MARKETING MIX
TRUE
FALSE
MANUFACTURING HAS A SIMPLER PRODUCTION AND DELIVERY PROCESS THAN THE SERVICES INDUSTRY
TRUE
FALSE
IN THIS BUYING SITUATION, THE CUSTOMER IS COMPLETELY UNFAMILIAR WITH THE OFFERING.
STRAIGHT REBUY
MODIFIED REBUY
NEW TASK
WHEN THE CUSTOMER HAS RETURNED TO REPURCHASE THE SAME SERVICE PRODUCT, HE IS IN WHAT BUTING SITUATION?
STRAIGHT REBUY
MODIFIED REBUY
NEW TASK
WORD OF MOUTH AND REFERENCE GROUP INFLUENCES ARE TWO SOURCES OF SOCIAL CUES.
TRUE
FALSE
CUSTOMER ARE REQUIRED TO FOLLOW ALL EIGHT STEPS OF THE DECISION-MAKING PROCESS AT ALL TIMES.
TRUE
FALSE
___________ ARE ALL CHARACTERISTICS THAT DISTINGUISH SERVICES FROM GOODS.
PERISHABILITY, TANGIBILITY, INSEPARABILITY
PERISHABILITY, INTANGIBILITY, SEPARABILITY
PERISHABILITY, INTANGIBILITY, INSEPARABILITY
PERISHABILITY, TANGIBILITY, SEPARABILITY
SERVICES ARE GENERATED AND CONSUMED SEPARATELY.
TRUE
FALSE
SERVICE PERSONNEL PLAY AN ESSENTIAL ROLE IN CREATING AND DELIVERING THE SERVICE.
TRUE
FALSE
