WorksheetsData Diving LAP Test
Total questions: 20
Worksheet time: 10mins
Ted is planning a new advertising campaign for his company, a stable that offers private horseback-riding lessons. Which of the following data would be most useful for Ted’s marketing decision making:
Demographic data for local dog and cat owners
Strengths and weaknesses of local horse veterinarians
Sales volume data for the horse-racing industry
Market share data for his company during the past year
Which of the following is most likely to be a primary data source:
A customer survey
A sales invoice
A customer record
An expense report
Which of the following is most likely to be a secondary data source:
A focus group
A research study
An Internet survey
A call report
Juliana wants to measure her business’s actual sales against its goals for the quarter. She needs to conduct a __________ analysis.
customer
sales volume
market share
SWOT
Which of the following is a piece of data that could be obtained from customer complaints files:
How a customer’s complaint was resolved
A customer’s tone of voice when lodging a complaint
Total sales in relation to sales goals for the year
Which products have the highest quarterly sales
Which of the following is an example of customer data:
Financial data about competitors
Data about traveling expenses
Data about buying habits
Market share data
Which of the following data are most likely to be found in a business’s customer records:
Personal financial data
Annual purchases and product usage
Lodging and food expenses
Sales in relation to prior time periods
Cedric just spent $150 taking a potential customer out to dinner. He will submit this information in a(n)
call report.
sales invoice.
expense report.
product review.
Because not all sales calls result in sales, it’s important for salespeople to track customer contacts in
call reports.
expense reports.
sales invoices.
sales reports.
If marketers want to know how salespeople are performing over a period of time, they should consult
customer records.
expense reports.
sales invoices.
sales reports.
ABC Appliances has received several service calls to fix its latest model of washing machine. This is an example of
a customer record.
product data.
an economic indicator.
financial information.
Which of the following is a type of financial statement that is useful in marketing decision making:
Sales volume analysis
Cash flow statement
Service call record
Customer complaint file
Which of the following is the best place to start looking for data about competitors:
The company’s website
The company’s internal records
The company’s call reports
The local newspaper
Simon wants to know how well his company did last quarter in relation to other companies in its industry. He needs to conduct a __________ analysis.
customer
SWOT
market share
sales volume
Which of the following could provide data on competitors’ upcoming plans:
Economic indicators
Industry sales and market share analysis
Customer records
Observable changes in marketing strategies
Jennifer notices that stock prices have been steadily increasing for several months. How could this piece of data impact her marketing decision making?
It indicates that the economy is growing, so marketing decisions might involve expansion or growth.
It tells her what her competitors are planning for the next quarter.
It helps her know which of her products are the most profitable.
It helps her understand why customers are unhappy as well as what to change in the future.
Why are a company’s suppliers and distributors sources of competitive data?
They can provide market share analyses.
They work with many companies in the same industry.
They have access to competitors’ websites.
They have access to competitors’ internal financial records.
Food Service Monthly magazine released a report stating that fast-food chain sales are declining, while locally owned cafés are on the rise. This source of data is called a(n)
economic indicator.
market share analysis.
trade publication.
financial statement.
The town of Riverview has three candy stores. One of them, Lola's Candy Co., sold 1,000 of the 10,000 chocolate bars purchased in Riverview in a quarter. Lola’s Candy Co. has
a 10% market share.
a competitive advantage.
quarterly record sales.
a 50% market share.
Which of the following best describes the relationship between internal and external data:
Internal and external data should be analyzed together.
External data are more important than internal data.
Internal data are more important than external data.
Internal and external data should be analyzed separately.
