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Data Diving LAP Quiz

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

What are records of salespeople's meetings or contacts with customers?

a)

call reports

b)

Expense Reports

c)

Call Plans

d)

Activity Reports

2.

What is data?

a)

Limit or boundary

b)

Facts and figures that have been collected for purposes other than the project at hand

c)

Facts and figures that have been collected specifically for the problem or project in hand

d)

Facts and figures

3.

The physical and social characteristics of the population is _________

a)

Market Share

b)

Prospect

c)

Data

d)

Demographics

4.

Too much data and/or data that comes too fast to process at one time is _______

a)

Emotional Disconnect

b)

Product Life Cycles Differences

c)

Data

d)

Information Overload

5.

One of the groups into which the total market is divided is _______.

a)

Primary Data

b)

Secondary Data

c)

Market Segment

d)

Market Share

6.

A breakdown of market share data that allows a company to measure its sales performances against those of its competitors is __________.

a)

Market Share Analysis

b)

Marketing Audit

c)

Profitability Analysis

d)

Sales Volume Analysis

7.

A limit or boundary is called _________.

a)

Hypothesis

b)

Data

c)

Parameter

d)

Construct

8.

Facts and figures that have been collected specifically for the problem or project in hand is ___________.

a)

Market Share

b)

Primary Data

c)

Secondary Data

d)

Syndicated Data

9.

Any person or business with the potential to purchase a good, service, or idea; qualified lead is a __________.

a)

Pre-approach

b)

Customers

c)

Prospect

d)

Demographics

10.

An itemized statement of money owed for a good or service is a __________.

a)

Market Share

b)

Sales Invoice

c)

Sales Report

d)

Market Segment