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ITP 10 Q4 Test

Total questions: 40

Worksheet time: 20mins

Name
Class
Date
1.

Which of these 2 strategies can help your social media content go viral?

a)

News-jacking, eg riding onto Miss Universe trend

b)

Beautiful photos of your product

c)

Generous discounts

d)

Celebrating your company's achievements

e)

Strongly emotional content

2.

Which 2 content types works better on LinkedIn than Facebook?

a)

Product Sales Videos

b)

Memes and Parodies

c)

Pure text content

d)

Articles

e)

Photographs

3.

What kind of content should you advertise to a cold Social Media audience? (Tick 2 best answers)

a)

Hurry! Don't miss out on this HOT deal.

b)

Problem-Solution type content

c)

Edu-taining brand building content

d)

Members only offer

e)

Tour of your research and development facility

4.

Which of these do not belong to a Customer Avatar?

a)

Customer Age, Location, Gender

b)

Customer Interests and Behaviours

c)

Customer Topics of Interest

d)

News on Your Competitors

e)

Customer Purchase patterns

5.

How do you build a community of loyal fans on social media? Choose 3 best answers.

a)

Talk about the hottest political news

b)

Only post on product prices/ discounts

c)

Tell customer success stories

d)

Provide helpful tips and content

e)

Respond Quickly to Customer Queries

6.

You intend to start a YouTube video series offering helpful tips related to your category (eg beauty care). Which marketing goal should you focus on?

a)

Improve sales for your brand

b)

Generate more virality

c)

Educate and engage your subscribers

d)

Promote your company's leadership

e)

Advertise your products

7.

You boosted your Facebook post and it was widely shared. However, your sales isn't picking up. Which are the 2 most likely reasons?

a)

You chose the wrong target audience

b)

You did not put in enough advertising budget

c)

Your product does not address customer concerns

d)

You used a catchy video that grabs attention

8.

Which type of content works best for Consideration (Education)?

a)

User Generated Content (UGC) from a contest that you run

b)

Regular Instagram/ Facebook Stories that narrate your work

c)

Fancy infographics

d)

Product features and prices as well as discounts

e)

Viral video riding on the latest TikTok trend

9.

Why should you develop a social media content calendar? (tick all that apply)

a)

Assign the responsibilities for the content team

b)

Use the right content mix

c)

Map out the key themes and topics

d)

Continually talk about your products

10.

You've created a lot of promotions and deals, and advertised them on Social Media. However, few people are taking them up. What's the most likely reason?

a)

Your brand is still new and unrecognized

b)

You used "automatic" placements for your ads

c)

Your target audience is specific and precise

d)

You spent too much on your ads

11.

What Type of Content is Least Likely to Engage on TikTok (Tick all that applies)

a)

Long Form Text Content

b)

Meme-based edutaining videos

c)

Slideshow videos

d)

Day-in-the-life videos

12.

Which of the following is not a Social Media platform?

a)

Facebook

b)

Twitter

c)

Youtube

d)

Television

13.

What is the full form of SEO

a)

Search Engine Optimization

b)

Social Engine Optimization

c)

Both of the above

d)

None of the above

14.

which platform is all about fast-paced conversations around current events?

a)

Twitter

b)

Instagram

c)

Whatsapp

d)

Facebook

15.

an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.

a)

Marketer

b)

Consumer

c)

Influencer

16.

Which marketing content methods are available to use on Facebook/Instagram?

(select all answers that apply)

a)

Text

b)

Images

c)

Videos

d)

Live Videos

e)

Stories

17.

12. What is the term adopted for updates by Twitter users?

a)

a. Tweets

b)

b. Twoots

c)

c. Twinks

d)

d. Posts

18.

What is a web-based technology that enables the creation and sharing of content on social media and social media services?

a)

Reach

b)

Platform

c)

Influencer

d)

Conversion

19.

Which type of content works best on your Instagram Account?

a)

Helpful how to guides that may stretch to 1,000 words in length

b)

Attractive image + tips that are 60 seconds (or shorter)

c)

SEO keyword optimized titles and descriptions

d)

Product features and prices as well as discounts

e)

A summary of your company's awards and achievements

20.

___________is a marketing technique which involved promotion of a product targeted to the customers of a related product

a)

Cross promoting

b)

Reversion

c)

Content marketing

d)

Influencer

21.

What are some good things about ChatGPT?

a)

Makes better decisions

b)

All of these options

c)

Makes things faster

d)

Makes fewer mistakes

22.

What are some bad things about ChatGPT?

a)

Can be unfair

b)

Can be creative

c)

Can make more mistakes

d)

Can be slow

23.

Who makes sure ChatGPT is used responsibly?

a)

People who use it

b)

The government

c)

The company (OpenAI)

d)

All of these people

24.

What is ChatGPT?

a)

A video sharing platform

b)

A search engine

c)

A language model

d)

A social media platform

25.

Which company developed ChatGPT?

a)

Facebook

b)

Google

c)

Microsoft

d)

OpenAI

26.

What is the main purpose of ChatGPT?

a)

To provide news articles

b)

To generate random images

c)

To provide weather forecasts

d)

To generate text based on user input

27.

Which of the following industries can benefit from ChatGPT?

a)

Healthcare

b)

Education

c)

Finance

d)

All of the above

28.

What is the maximum character limit for text generation in ChatGPT?

a)

100 characters

b)

500 characters

c)

1000 characters

d)

2000 characters

29.

What are the future possibilities of ChatGPT?

a)

Further advancements in natural language processing

b)

Increased use in a wider range of real-world applications

c)

Further improvements in the training of these models to reduce the risk of generating biased or incorrect output

d)

All of the above

30.

What is the main challenge in training large language models like ChatGPT?

a)

The need for large amounts of computational resources and training data

b)

The risk of generating biased or incorrect output

c)

The difficulty in fine-tuning the models for specific domains or tasks

d)

All of the above

31.

What is the correct link of autodraw

a)

www.draw.com

b)

www.autodraw.com

c)

www.autodrawing.com

32.

Which website is used for making digital drawing in your computer device

a)

Teams

b)

Typing Master

c)

Auto Draw

33.

The term A.I is short for?

a)

Anatomy Insector

b)

Astrology Iselin

c)

Anh Intelligence

d)

Artificial Intelligence

e)

Antificial Intelligence

34.
Artificial Intelligence is the process that allows computers to learn and make decisions like humans
a)
True
b)
False
35.

Autonomous Vehicles are one example of AI Future

a)

True

b)

False

36.

Artificial intelligence (AI) is when computer ............. like a human

a)

Learn

b)

Read

c)

sing

d)

Swim

37.

The more training models used to teach a machine, the more information it will learn

a)

True

b)

False

38.

They can learn from their mistakes

a)

True

b)

False

39.

Examples of AI

a)
b)
c)
d)
40.

The G in 5G stands for?

a)

Gigabit

b)

Gigahertz

c)

Generation

d)

Good to Go