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Principles of Marketing

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

  ----- is the first stage in the  life of product.

  

a)

Growth

b)

  Introduction

c)

   Maturity

d)

Decline

2.

------- stage ,keen competition increases.

a)

Growth

b)

Introduction

c)

Maturity

d)

Decline

3.

    In  the  ------- stage the sales are at the peak and further increase is not possible.

a)

Growth

b)

Introduction

c)

Saturation

d)

Decline

4.

Concept testing  is different from  ------

          

a)

Concept testing 

b)

Test Marketing

c)

Business  Analysis

5.

----- is the final stage of product planning.

a)

Concept testing 

b)

Test Marketing

c)

Commercialization

6.

------ is the first step for an entire marketing programme.

a)

Product plan

b)

Concept testing

c)

Test Marketing

7.

------ is used to sub-divide the market.

a)

Market segmentation

b)

Product differentiation

c)

Existing product

8.

----- and ----- concepts help us to understand the relationship among a company different products

a)

Product line and product mix

b)

Product plan and product mix

c)

Product line and product plan

9.

------ is a group of products.

a)

product line

b)

Product mix

c)

Product plan

10.

A producer announced that on purchase of a particular product another product will be provided at less rate is

a)

Discount

b)

Quantity gift

c)

Cheap bargain

d)

Promotion mix

11.

_____________________ is irregular in nature.

a)

Promotion mix

b)

Sales promotion

c)

Trade promotion

d)

Discount coupon

12.

The long term sales effect of the sales promotion could be

a)

Positive

b)

Negative

c)

Neutral

d)

All of the above

13.

Providing offer to refund a part of the purchase price of any product to consumer is known as

a)

Coupon

b)

Price pack

c)

Rebate/cash refund offer

d)

Premium

14.

Evaluation, length of promotion, size of incentive, deciding how to promote and distribute the promotion program itself is the part of ______________________

a)

Tools

b)

Objectives

c)

Developing sales promotion program

d)

Rapid growth of sales promotion

15.

A small amount of product is offered to the customer for trial is called

a)

Product combination

b)

Sample

c)

Coupon

d)

Rebate

16.

The change of customer behavior as result of promotion is measured by

a)

Narrow casting

b)

Customer audit

c)

Volume allowance

d)

Media planning

17.

A certificate that gives buyer a kind of saving when they purchase any specified item is called

a)

Coupon

b)

Price pack

c)

Rebate/cash refund offer

d)

Premium

18.

When customer is a getting some gift items with the product they purchase is known as

a)

Price pack

b)

Product combination

c)

Quantity gift

d)

Lucky draw

19.

A manufacture provide sales promotion to a wholesaler is

a)

Cooperative advertising

b)

Sales promotion

c)

Dealer promotion

d)

Trade promotion

20.

Marketing is the buying and selling of goods

a)

True

b)

False