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WorksheetsPrinciples of Marketing
Total questions: 20
Worksheet time: 10mins
----- is the first stage in the life of product.
Growth
Introduction
Maturity
Decline
------- stage ,keen competition increases.
Growth
Introduction
Maturity
Decline
In the ------- stage the sales are at the peak and further increase is not possible.
Growth
Introduction
Saturation
Decline
Concept testing is different from ------
Concept testing
Test Marketing
Business Analysis
----- is the final stage of product planning.
Concept testing
Test Marketing
Commercialization
------ is the first step for an entire marketing programme.
Product plan
Concept testing
Test Marketing
------ is used to sub-divide the market.
Market segmentation
Product differentiation
Existing product
----- and ----- concepts help us to understand the relationship among a company different products
Product line and product mix
Product plan and product mix
Product line and product plan
------ is a group of products.
product line
Product mix
Product plan
A producer announced that on purchase of a particular product another product will be provided at less rate is
Discount
Quantity gift
Cheap bargain
Promotion mix
_____________________ is irregular in nature.
Promotion mix
Sales promotion
Trade promotion
Discount coupon
The long term sales effect of the sales promotion could be
Positive
Negative
Neutral
All of the above
Providing offer to refund a part of the purchase price of any product to consumer is known as
Coupon
Price pack
Rebate/cash refund offer
Premium
Evaluation, length of promotion, size of incentive, deciding how to promote and distribute the promotion program itself is the part of ______________________
Tools
Objectives
Developing sales promotion program
Rapid growth of sales promotion
A small amount of product is offered to the customer for trial is called
Product combination
Sample
Coupon
Rebate
The change of customer behavior as result of promotion is measured by
Narrow casting
Customer audit
Volume allowance
Media planning
A certificate that gives buyer a kind of saving when they purchase any specified item is called
Coupon
Price pack
Rebate/cash refund offer
Premium
When customer is a getting some gift items with the product they purchase is known as
Price pack
Product combination
Quantity gift
Lucky draw
A manufacture provide sales promotion to a wholesaler is
Cooperative advertising
Sales promotion
Dealer promotion
Trade promotion
Marketing is the buying and selling of goods
True
False
