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WorksheetsSales I - Unit 3.00 Review
Total questions: 13
Worksheet time: 7mins
______ is used to build brand image and express the qualities and advantages of products and services.
Advertising
Sales Promotion
Publicity
Marketing
The main purpose of _______ is to boost sales of a product or service by creating demand.
Advertising
Sales Promotion
Publicity
Marketing
What type of sales promotions are used to entice customers to purchase a product and typically last for a set period of time and are used to achieve a specific purpose.
Consumer
Trade
Business to Business
Advertising
What type of sales promotions include short-term incentives offered to retailers and distributors to encourage them to stock and promote a specific product or service.
Consumer
Trade
Business to Business
Advertising
What type of sales promotions involve one business selling products or services to other businesses.
Consumer
Trade
Business to Business
Advertising
A _________ strategy works by creating demand for your product or service through promotion to ensure customers are aware of your brand.
Push
Pull
Marketing
Advertising
A _________ strategy involves motivating customers to seek out your brand and making it easier for them to find it.
Push
Pull
Marketing
Advertising
This type of sales promotion is also known as a cash refund offer. It is an offer to refund part of the purchase price of a product to consumers who send proof of purchase to the manufacturer.
Premium
Refund
Referral
Rebate
This type of sales promotion refers to when a bonus second product or service is offered to a customer at a discount or for free after purchasing the first product or service.
Premium
Refund
Referral
Rebate
This type of technology helps manage all relationships and interactions with customers and potential customers.
CRM
Video Conferencing
Virtual Learning
Social Networks
This type of technology's primary focus is providing value to their audience by sharing educational and informative content that helps solve problems.
CRM
Video Conferencing
Virtual Learning
Social Networks
Using stored information to dig deeper into customer profiles to learn more about the type of people using their services and products, refers to impacting which salesperson skill?
Planning
Targeting
Presentation
Organizing
The ability to use mobile technology for instant access to product specs and other tools that increase the effectiveness of their sales pitches, refers to impacting which salesperson skill?
Planning
Targeting
Presentation
Organizing
