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Sales I - Unit 3.00 Review

Total questions: 13

Worksheet time: 7mins

Name
Class
Date
1.

______ is used to build brand image and express the qualities and advantages of products and services.

a)

Advertising

b)

Sales Promotion

c)

Publicity

d)

Marketing

2.

The main purpose of _______ is to boost sales of a product or service by creating demand.

a)

Advertising

b)

Sales Promotion

c)

Publicity

d)

Marketing

3.

What type of sales promotions are used to entice customers to purchase a product and typically last for a set period of time and are used to achieve a specific purpose.

a)

Consumer

b)

Trade

c)

Business to Business

d)

Advertising

4.

What type of sales promotions include short-term incentives offered to retailers and distributors to encourage them to stock and promote a specific product or service.

a)

Consumer

b)

Trade

c)

Business to Business

d)

Advertising

5.

What type of sales promotions involve one business selling products or services to other businesses.

a)

Consumer

b)

Trade

c)

Business to Business

d)

Advertising

6.

A _________ strategy works by creating demand for your product or service through promotion to ensure customers are aware of your brand.

a)

Push

b)

Pull

c)

Marketing

d)

Advertising

7.

A _________ strategy involves motivating customers to seek out your brand and making it easier for them to find it.

a)

Push

b)

Pull

c)

Marketing

d)

Advertising

8.

This type of sales promotion is also known as a cash refund offer. It is an offer to refund part of the purchase price of a product to consumers who send proof of purchase to the manufacturer.

a)

Premium

b)

Refund

c)

Referral

d)

Rebate

9.

This type of sales promotion refers to when a bonus second product or service is offered to a customer at a discount or for free after purchasing the first product or service.

a)

Premium

b)

Refund

c)

Referral

d)

Rebate

10.

This type of technology helps manage all relationships and interactions with customers and potential customers.

a)

CRM

b)

Video Conferencing

c)

Virtual Learning

d)

Social Networks

11.

This type of technology's primary focus is providing value to their audience by sharing educational and informative content that helps solve problems.

a)

CRM

b)

Video Conferencing

c)

Virtual Learning

d)

Social Networks

12.

Using stored information to dig deeper into customer profiles to learn more about the type of people using their services and products, refers to impacting which salesperson skill?

a)

Planning

b)

Targeting

c)

Presentation

d)

Organizing

13.

The ability to use mobile technology for instant access to product specs and other tools that increase the effectiveness of their sales pitches, refers to impacting which salesperson skill?

a)

Planning

b)

Targeting

c)

Presentation

d)

Organizing